Relationship Marketing with Mayo Clinic and Akumin
08/27/24 • 43 min
In their conversation on the MTM Visionaries Podcast, Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities in healthcare marketing, highlighting the importance of building long-term relationships with patients and stakeholders. By integrating a relationship-first approach, marketers across all industries can enhance customer loyalty, drive better engagement, and stay ahead of industry disruptions. To continue providing the best customer-centered marketing, adapting to technological advancements while maintaining an empathetic relationship will provide the next-level service customers seek.
In The Episode:
- Learn about Lisa and Molly's career journeys and key ‘pivot points.’
- Understand how building an effective customer experience in marketing is directly connected to the patient journey
- Predictions on how healthcare marketing will change specifically on the Web.
- Learn how to effectively integrate relationship-building with patients, physicians, clinics, insurance providers, etc.
- Hear how healthcare marketing differs from other executive marketing roles they have had
- Their best career advice for marketers of all levels
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In their conversation on the MTM Visionaries Podcast, Lisa Borg, SVP of Marketing at Akumin, and Molly Biwer, Chair of Brand Strategy at Mayo Clinic, emphasize the unique challenges and opportunities in healthcare marketing, highlighting the importance of building long-term relationships with patients and stakeholders. By integrating a relationship-first approach, marketers across all industries can enhance customer loyalty, drive better engagement, and stay ahead of industry disruptions. To continue providing the best customer-centered marketing, adapting to technological advancements while maintaining an empathetic relationship will provide the next-level service customers seek.
In The Episode:
- Learn about Lisa and Molly's career journeys and key ‘pivot points.’
- Understand how building an effective customer experience in marketing is directly connected to the patient journey
- Predictions on how healthcare marketing will change specifically on the Web.
- Learn how to effectively integrate relationship-building with patients, physicians, clinics, insurance providers, etc.
- Hear how healthcare marketing differs from other executive marketing roles they have had
- Their best career advice for marketers of all levels
FOLLOW US!
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ABOUT VISIONARIES
The Visionaries Podcast is recorded from MTM’s Live Visionaries show on Zoom and hosted by Lisa Hufford, Founder of Simplicity Consulting, a 24 Seven Company. It airs monthly.
CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.
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