Greg Jarboe and Katie Paine: GA4 is Coming, Are You Ready?

02/02/23 • 39 min

Greg Jarboe is president of SEO-PR, which he co-founded in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He’s also the author of ‘YouTube and Video Marketing’ and one of the 25 successful online marketing gurus profiled in Michael Miller’s Online Marketing Heroes.

Since 2003, Jarboe’s written more than 1,600 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He’s spoken at over 80 industry conferences. In addition, he’s an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.

Katie Paine, aka The Measurement Queen, has been a pioneer in the field of measurement for three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media.

Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies.

More recently, Katie was named one of “25 women who rock social media” by Lee Odden’s prestigious Online Marketing Blog.

She contributes to Communications World, PR Week, and Business Marketing.

They talk with Fletcher Marketing PR’s Director of Media Relations, Allison Lester, about the upcoming transition from Google Analytics to the new GA4. Google Analytics has been utilized by professionals for the better part of a decade and is now being transitioned due to the fast-paced growth of our world.

They talk about the difference between Google Analytics and GA4 regarding:

Measurement of events rather than sessions
Engagement rates
Adjustments in the attribution model
Tracking of cohorts
The process of setting up goals
Integrated Marketing
And why you shouldn't wait until Q2 to get started on transitioning your business

Sessions will be held this April to provide information on GA4 to PR professionals. Visit www.painepublishing.com or email Katie at [email protected].

Listen to this episode of MsInterPReted to find out more about the transition from Google Analytics to the new GA4.

Follow Katie Paine on:

Follow Jill on Twitter: @queenofmetrics

Visit: https://painepublishing.com/

Follow Greg Jarboe on:

On Twitter: @gregjarboe

On LinkedIn: https://www.linkedin.com/in/greg-jarboe-876364/

Follow Fletcher Marketing PR on:

Website: https://www.fletchermarketingpr.com/

On Facebook: https://www.facebook.com/Fletchermarketingpr

On Twitter: @fletcherpr

On Instagram: https://www.instagram.com/fletcher.pr/

Follow Kelly on Twitter: @KDFletcher

Follow Mary Beth on Twitter: @marybethwest

More recently, Katie was named one of “25 women who rock social media” by Lee Odden’s prestigious Online Marketing Blog.

She contributes to Communications World, PR Week, and Business Marketing.

They talk about the difference between Google Analytics and GA4 regarding:

Measurement of events rather than sessions
Engagement rates
Adjustments in the attribution model
Tracking of cohorts
The process of setting up goals
Integrated Marketing
And why you shouldn't wait until Q2 to get started on transitioning your business

Sessions will be held this April to provide information on GA4 to PR professionals. Visit www.painepublishing.com or email Katie at [email protected].

Listen to this episode of MsInterPReted to find out more about the transition from Google Analytics to the new GA4.

Follow Katie Paine on:

Follow Jill on Twitter: @queenofmetrics

Visit: https://painepublishing.com/

Follow Greg Jarboe on:

On Twitter: @gregjarboe

On LinkedIn: https://www.linkedin.com/in/greg-jarboe-876364/

Follow Fletcher Marketing PR on:

Website: https://www.fletchermarketingpr.com/

On Facebook: https://www.facebook.com/Fletchermarketingpr

On Twitter: @fletcherpr

On Instagram: https://www.instagram.com/fletcher.pr/

Follow Kelly on Twitter: @KDFletcher

Follow Mary Beth on Twitter: @marybethwest

Previous Episode

Tennessee Tourism Trends: Jill Kilgore and Sara Beth Urban

Jill Kilgore has been with the Tennessee Department of Tourist Development for the past five years as the public relations media manager. She is a graduate of Southern Illinois University. The Tennessee Department of Tourist Development is the go-to for all things vacation related in Tennessee.

Sara Beth Urban is the CEO and president of HospitaityTN. Her past experience includes being Executive Director of the Tennessee Whiskey Trail and being involved with the Tennessee Department of Tourist Development as the Middle Tennessee Division Manager. HospitalityTN represents the interests of Tennessee’s lodging, dining, and tourism establishments and the related businesses involved in the hospitality & tourism industry.

In this episode of MsInterPReted, Jill and Sara Beth discuss what they both love about the hospitality and tourism industry in Tennessee.

They talk about the state of tourism in Tennessee regarding:

TDTD and HospitalityTN efforts in the industry
Tennessee Music Pathways https://www.tnvacation.com/tennessee-music-pathways
Economic impacts of domestic and international travel
Current trends and attractions
Predictions for upcoming trends in tourism
The Bill Dance Lake initiative
Women in tourism and hospitality
What everyone needs to see when they visit Tennessee

Listen to this episode of MsInterPReted to find out more about tourism in Tennessee.

Follow Tennessee Department of Tourism Development on:

On LinkedIn: https://www.linkedin.com/company/tdtdindustry/

Follow Jill on Twitter: @jillrkilgore

Follow Jill on LinkedIn: https://www.linkedin.com/in/jill-kilgore-4909299a/

Follow HospitalityTN on:

On Twitter: @tnhta

On Instagram: https://www.instagram.com/hospitalitytn/?hl=en

On Facebook: https://www.facebook.com/HospitalityTN

On LinkedIn: https://www.linkedin.com/company/hospitalitytn/

Follow Sara Beth on LinkedIn: https://www.linkedin.com/in/sara-beth-urban-13290143/

Follow Fletcher Marketing PR on:

Website: https://www.fletchermarketingpr.com/

On Facebook: https://www.facebook.com/Fletchermarketingpr

On Twitter: @fletcherpr

On Instagram: https://www.instagram.com/fletcher.pr/

Follow CEO Kelly Fletcher on Twitter: @KDFletcher

Next Episode

Tanisha Baker: Understanding Diversity, Equity and Inclusion

Tanisha Fitzgerald Baker is the manager of DEI for Knoxville Utilities Board, where she works on creating a diverse and inclusive work environment with equitable opportunities for all. She supports areas that impact the employee and customer experience through the lens of DEI. Tanisha is a native of Knoxville, Tennessee and she's a graduate, valedictorian, and Ms. Austin East from the Austin East High School class of 1988. She continued her education, graduating from both Florida A&M and the University of Tennessee with degrees in Actuarial Science and Education. She spent more than 20 years working for equity, access and education as an educator and leader with Project Grad Knoxville.

She retired from Project Grad in 2021 and started a new career with Knoxville Utilities.

She completed her certificate in social enterprise effectiveness from the University of Tennessee's Haslam School of Business. She's a graduate of Leadership Knoxville class of 2020. She was one of 30 across the state of Tennessee chosen for the 2021 Complete Tennessee Leadership Institute which she completed, along with the Mosaic Change Fellowship 2021 cohort as one of 21 across the state of Tennessee.

She's the recipient of numerous awards and recognitions including the 2020 MLK Community Service Award. In addition to her professional responsibilities, she's a sought-after panelist, presenter and consultant. She's passionate about her calling to educate and elevate others.

She founded Educational Enhancement Services Incorporated in 1998. She's also a founding member and current president of the Five Points Up Community Action Group. Founding member of East Knox Lions Club, founder of the unifying concept of the Village of Knoxville, and the host of a weekly radio show: Talking with T.

She serves on several community boards as well as serving as the chair of the city of Knoxville's African-American Equity Task Force. She is a member of the Alpha Kappa Alpha sorority and continues to reside in the East Knoxville community.

On this week’s episode of MsInterPReted, Tanisha, and Kelly talk about what DEI looks like in various spaces and how to apply DEI to a multitude of aspects in the work place: