Ms. InterPReted

In this episode during PRSA's #EthicsMonth, Mary Beth West interviews close colleague Susan Hart -- a past president of the PRSA Nashville Chapter, a past PRSA Nashville Chapter Hercules Award honoree, and a now-former / resigned PRSA College of Fellows member.

Susan voluntarily discontinued her 35-year membership in PRSA in 2018, in disgust with PRSA's National leadership cultural shift, after what she describes as "one of the most stressful experiences of (her) life" at the hands of PRSA National leadership, who infamously opposed ethics-driven bylaw reforms -- after secretly reversing course from prior assurances that measures would be supported.
In this interview, Susan discusses:

• Accountability as the essential crux of what any leadership team must offer as a non-negotiable deliverable of its own cultural mindset
• How leadership quickly falls down a slippery slope and point-of-no-return, when national leaders fail to conduct due diligence
• "Say-do" disconnects -- when organizational mission and stated principles no longer match leadership behaviors
• What the modus-operandi of "Operation Incompetence" entails with an escalating lack of financial transparency
• How the good work of PRSA's local-level chapters is overshadowed and undermined when the national organizational leadership has entrenched unethical and unaccountable practices
• Why curiosity by members is important and should not be demonized ... and why it's an ethical red-flag when any organizational leadership "kills the messenger" and instills fear of retaliation among a membership who become too fearful to ask valid questions.

FOLLOW #PRethics

FOLLOW Susan Hart:
Twitter: @susanhartpr

JOIN THE FACEBOOK GROUP CALLING FOR A BETTER PRSA:
https://www.facebook.com/groups/ABetterPRSA

FOLLOW FLETCHER MARKETING PR:

• Discover Fletcher Marketing PR
• Follow Fletcher Marketing PR on Twitter: @FletcherPR
• Connect with Fletcher Marketing PR on LinkedIn
• Follow Kelly Fletcher on Twitter: @KDfletcher
• Follow Mary Beth West on Twitter: @marybethwest

Today, all of us feel the impact of stress and burnout in one way or another. It could be we feel a little extra jittery at the start of the week, or maybe it even prevents us from doing what we need to in our professional and personal lives. Regardless, we need to always try and actively combat and healthfully balance our stressors.

In Booth Andrew's career, she experienced her own burnout for years but it reached its peak when she went from a successful CEO of a $5 million non-profit, mom of 3, community leader and triathlete to unemployed, broke, divorced, severely ill and separated from her community.

Over time, Booth found the keys to balancing her stressors so that her burnout and its impact would never impact her the same way again. Booth also found sharing her story and her journey back was helpful to others in understanding they are not alone. She now runs the Knoxville, Tennessee based company, the Booth Andrews company.

On this episode of MsInterPReted, Fletcher CEO Kelly Fletcher talks with Booth about a variety of topics pertaining to balancing stress levels and burnout, including:

• Knowing your limits and respecting those boundaries
• Giving yourself permission to heal
• The physiological impacts of stress
• Dealing with trauma
• De-stigmatizing mental health

Follow Booth on:
On LinkedIn: https://www.linkedin.com/in/booth-andrews-69ba1a13/
On Instagram: https://www.instagram.com/theboothandrews/?hl=en
On Twitter: https://twitter.com/theboothandrews

Follow Fletcher Marketing PR:

On LinkedIn: https://www.linkedin.com/company/fletcherpr/
On Facebook: https://www.facebook.com/Fletchermarketingpr

On Twitter: @fletcherpr

On Instagram: https://www.instagram.com/fletcher.pr/

Follow Kelly on Twitter: @KDFletcher

Greg Jarboe is president of SEO-PR, which he co-founded in 2003. Their digital marketing agency has won awards for generating results for a variety of clients, including: The Christian Science Monitor, Get City Dealz, Harlequin Romance, MarketingSherpa, Parents magazine, the SES Conference & Expo series, Southwest Airlines, and Rutgers University. He’s also the author of ‘YouTube and Video Marketing’ and one of the 25 successful online marketing gurus profiled in Michael Miller’s Online Marketing Heroes.

Since 2003, Jarboe’s written more than 1,600 posts for ClickZ, Inked, Search Engine Journal, Search Engine Watch, The SEM Post, and Tubular Insights. He’s spoken at over 80 industry conferences. In addition, he’s an instructor at Coursera, Rutgers Business School Executive Education, and the New Media Academy.

Katie Paine, aka The Measurement Queen, has been a pioneer in the field of measurement for three decades. She was recently awarded the prestigious IPR Jack Felton Medal for Lifetime Achievement, an award made for lifetime contributions in the advancement of research, measurement and evaluation in public relations and corporate communication. Her books, Measure What Matters (Wiley, March 2011) and Measuring Public Relationships (KDPaine & Partners, 2007) are considered must-reads for anyone tasked with measuring public relations and social media.

Her latest company, Paine Publishing is the first educational publishing firm entirely dedicated to making more Measurement Mavens. In her consulting practices, she designs measurement dashboards for some of today’s most admired companies.

More recently, Katie was named one of “25 women who rock social media” by Lee Odden’s prestigious Online Marketing Blog.

She contributes to Communications World, PR Week, and Business Marketing.

They talk with Fletcher Marketing PR’s Director of Media Relations, Allison Lester, about the upcoming transition from Google Analytics to the new GA4. Google Analytics has been utilized by professionals for the better part of a decade and is now being transitioned due to the fast-paced growth of our world.

They talk about the difference between Google Analytics and GA4 regarding:

• Measurement of events rather than sessions
• Engagement rates
• Adjustments in the attribution model
• Tracking of cohorts
• The process of setting up goals
• Integrated Marketing
• And why you shouldn't wait until Q2 to get started on transitioning your business

Sessions will be held this April to provide information on GA4 to PR professionals. Visit www.painepublishing.com or email Katie at [email protected].

Listen to this episode of MsInterPReted to find out more about the transition from Google Analytics to the new GA4.

Follow Katie Paine on:

Follow Jill on Twitter: @queenofmetrics

Visit: https://painepublishing.com/

Follow Greg Jarboe on:

On Twitter: @gregjarboe

On LinkedIn: https://www.linkedin.com/in/greg-jarboe-876364/

Follow Fletcher Marketing PR on:

Website: https://www.fletchermarketingpr.com/

On Facebook: https://www.facebook.com/Fletchermarketingpr

On Twitter: @fletcherpr

On Instagram: https://www.instagram.com/fletcher.pr/

Follow Kelly on Twitter: @KDFletcher

Follow Mary Beth on Twitter: @marybethwest

Recorded on #WorldPRDay (#WPRD), Kelly and Mary Beth welcome one of the PR industry's most prominent and prolific thought leaders, Gini Dietrich of Spin Sucks, an entire learning platform that Gini founded and her team manages, in service to the industry, including consulting work for fellow agency owners and entrepreneurs.

Gini opens up about her passion points for the industry, on both the positive / uplifting front as well as frustrating sides... and on the latter, including discrimination and misogyny that she has experienced first-hand as a business owner and public speaker.

In this episode of #MsInterPReted, Gini opens up about personal (and shocking) experiences in her own career, and how the up-and-coming generation in PR will not suffer fools gladly or tolerate the discriminatory burdens that have all-too-often persisted in PR and in business / society.

Gini also shares insights about other professional-practice ethics and qualities that hold great potential for the PR industry's advancement, if colleagues will embrace them.

FOLLOW Gini Dietrich and Spin Sucks:
Twitter: @SpinSucks @GiniDietrich
Website: http://spinsucks.com/spin-sucks-community

FOLLOW FLETCHER MARKETING PR:

• Discover Fletcher Marketing PR
• Follow Fletcher Marketing PR on Twitter: @FletcherPR
• Connect with Fletcher Marketing PR on LinkedIn
• Follow Kelly Fletcher on Twitter: @KDfletcher
• Follow Mary Beth West on Twitter: @marybethwest

About Mike McClamroch:
A Knoxville, Tennessee native, Mike McClamroch has been East Tennessee Foundation’s chief executive since 2001. With his constant emphasis on excellent stewardship of the resources entrusted to the Foundation and on top-notch constituent services, Mike has overseen dramatic growth in the asset size and grantmaking of ETF.

Prior to leading ETF, Mike practiced law and was an active volunteer with a variety of charitable organizations in the Knoxville area. In 2019, Mike received The Legacy Award for outstanding philanthropic leadership, presented by the Great Smoky Mountain Chapter of the Association of Fundraising Professionals.

In Episode 12, Kelly and Mary Beth welcome Mike, who talks about the combination of passion, focus and expertise community foundations like East Tennessee Foundation deliver to the fabrics of local communities nationwide.

Mike discusses:

• How and why philanthropy is relevant... now more than ever
• Why it’s so important to merge what you’re passionate about with your vocation (and how he’s personally accomplished this outcome through his leadership career path with ETF)
• How Mike’s personal collaboration with the late Lady Vols Head Coach Pat Summitt resulted in a national legacy through creation of the Pat Summitt Foundation (housed at ETF), to help find a cure for Alzheimer’s
• How charitable organizations serve strategic needs in any community (and how public relations professionals can broker necessary relationships and programs to meet those needs)
• The types of nationwide community needs that philanthropic donors should consider when undertaking the task of investing dollars for local community impact
• What types of communications challenges community foundations encounter, in seeking to advance their missions
• Why careers in philanthropy are a direct path toward action-based impact... making the biggest differences to the most people
• Why measuring impact is essential
• Top mistakes that well-meaning philanthropists can easily make in the process of participating in charitable work / giving
• What “the new model” of charitable giving entails
• Why it’s important for employees of companies to be involved in the corporate giving process – such as by serving on a grant panel
• How the power of endowment works as a core function of ETF to generate permanent grant-making opportunities, with benefits to grantees, donors and communities
• How Millennials and women are helping drive philanthropy today

Links:

• Follow the #MsInterPReted hashtag in social media
• Discover East Tennessee Foundation (ETF): http://www.easttennesseefoundation.org/
• Discover the Pat Summitt Foundation (housed within ETF): http://www.patsummitt.org/
• Follow East Tennessee Foundation: @ETFoundation https://twitter.com/etfoundation
• Follow the Pat Summitt Foundation: @WeBackPat https://twitter.com/WeBackPat
• Discover Fletcher Marketing PR: https://www.fletchermarketingpr.com/
• Follow Fletcher Marketing PR on Twitter: @FletcherPR https://twitter.com/fletcherpr
• Follow Kelly Fletcher on Twitter: @KDfletcher https://twitter.com/kdfletcher
• Follow Mary Beth West on Twitter: @marybethwest https://twitter.com/MaryBethWest