5 Step content promotion strategy - #043
04/17/17 • 9 min
5-Step Content Promotion Strategy | #043
"Content without promotion is not a whole lot better than having no content at all."
It’s true. Content marketing is one of the most effective marketing strategies available today. So, you put fort the time, effort, and energy into creating the valuable content that will make your marketing strategy a success. How do you ensure it gets put to good use in the most optimal and profitable ways possible?
In this episode, Adam recaps the 3 key pieces to content marketing success and discusses a 5-step promotion strategy that ensures your content ends up in front of the right people, in the right places, at the right times.
Episode Discussions:- How to gain initial speed and momentum with your content
- 3 Key pieces to content marketing success
- How to optimize your content to give it the highest probability of success
- Ways to make your content easy to find and consume
- How to find the most relevant social media channels to promote your content
- How the quality of your content impacts your paid traffic efforts
- Ways to repurpose your content for maximum audience engagement
3:04
3 key pieces to content marketing success- Be consistent
- Be strategic
- Be promoting
3:45
1. Identify your target market- This ensures your content won't fall on deaf ears and/or go to waste.
- Happens when businesses misidentify their markets and disrespect trends in consumer media consumption.
Need help? Listen to episode #2 on how to create your perfect customer avatar!
4:32
2. Optimize your content- Gives your content the highest probability of success
- As simple as making your content easy to find and consume
- Use relevant and searched for keywords in your title, tags, and descriptions.
- Use short sentences.
- Keep it casual and conversational
- For video content: use captions or subtitles
Key Takeaway: Make it easy to find and consume.
5:16
3. Share content on relevant social media channels- Odds are good your content will benefit from at least 1 social media channel.
- Match your ideal target market with regular statistics on which demographics are using which social media platforms.
- Start with some combo of Facebook, YouTube, and Instagram if you're unsure.
6:16
4. Amplify content with paid traffic"The beauty of paid traffic is that it takes whatever you have and makes it more of that."
- If you have a great piece of content that's getting positive results, adding paid promotion will help it reach more people.
- If you have poor content, it's likely to result in silence, diminished exposure, and cost you more.
- Paid traffic platforms reward quality content with greater reach and punish the weak with higher costs.
- Solution:
- Ensure you're creating the highest quality content possible
- Once published, monitor, measure, and analyze what content does well and what doesn't.
- Boost only the good content.
7:16
5. Recycle, reuse, and repurpose your content- Your content can be modified for alternative forms of distribution.
- Example: A blog post...
- Can be read aloud and turned into a podcast or...
- Broken down into talking points and turned into a video, power point, or keynote presentation.
- Syndicating your content across other media channels presents more opportunities to connect with your customers where and how they want to be connected with.
Contact Adam: [email protected]
Click here to subscribe via iTunes
5-Step Content Promotion Strategy | #043
"Content without promotion is not a whole lot better than having no content at all."
It’s true. Content marketing is one of the most effective marketing strategies available today. So, you put fort the time, effort, and energy into creating the valuable content that will make your marketing strategy a success. How do you ensure it gets put to good use in the most optimal and profitable ways possible?
In this episode, Adam recaps the 3 key pieces to content marketing success and discusses a 5-step promotion strategy that ensures your content ends up in front of the right people, in the right places, at the right times.
Episode Discussions:- How to gain initial speed and momentum with your content
- 3 Key pieces to content marketing success
- How to optimize your content to give it the highest probability of success
- Ways to make your content easy to find and consume
- How to find the most relevant social media channels to promote your content
- How the quality of your content impacts your paid traffic efforts
- Ways to repurpose your content for maximum audience engagement
3:04
3 key pieces to content marketing success- Be consistent
- Be strategic
- Be promoting
3:45
1. Identify your target market- This ensures your content won't fall on deaf ears and/or go to waste.
- Happens when businesses misidentify their markets and disrespect trends in consumer media consumption.
Need help? Listen to episode #2 on how to create your perfect customer avatar!
4:32
2. Optimize your content- Gives your content the highest probability of success
- As simple as making your content easy to find and consume
- Use relevant and searched for keywords in your title, tags, and descriptions.
- Use short sentences.
- Keep it casual and conversational
- For video content: use captions or subtitles
Key Takeaway: Make it easy to find and consume.
5:16
3. Share content on relevant social media channels- Odds are good your content will benefit from at least 1 social media channel.
- Match your ideal target market with regular statistics on which demographics are using which social media platforms.
- Start with some combo of Facebook, YouTube, and Instagram if you're unsure.
6:16
4. Amplify content with paid traffic"The beauty of paid traffic is that it takes whatever you have and makes it more of that."
- If you have a great piece of content that's getting positive results, adding paid promotion will help it reach more people.
- If you have poor content, it's likely to result in silence, diminished exposure, and cost you more.
- Paid traffic platforms reward quality content with greater reach and punish the weak with higher costs.
- Solution:
- Ensure you're creating the highest quality content possible
- Once published, monitor, measure, and analyze what content does well and what doesn't.
- Boost only the good content.
7:16
5. Recycle, reuse, and repurpose your content- Your content can be modified for alternative forms of distribution.
- Example: A blog post...
- Can be read aloud and turned into a podcast or...
- Broken down into talking points and turned into a video, power point, or keynote presentation.
- Syndicating your content across other media channels presents more opportunities to connect with your customers where and how they want to be connected with.
Contact Adam: [email protected]
Click here to subscribe via iTunes
Previous Episode
The power of content marketing for small business - #042
Running a small business is no easy feat so we commend those who do. Your day-to-day dealings demand most of your time and energy, leaving you without much to invest in your long-term goals. Even though you’re aware of how imperative marketing is to the ultimate success of your business, it still finds its way to the backburner.
The solution is to concentrate your efforts on the most effective strategy that provides the greatest return.
In this episode, Adam discusses the power of a content marketing strategy and how it can be used to deliver more quality leads and customers for your small business. Listen to find out how to get started using a content marketing strategy and begin as early as now.
Episode Discussions:- The remarkable success of content marketing
- The best place to distribute your content
- How much content is enough?
- How building up a content database will grow your business
- Why it’s important to be consistent and committed to your content strategy
- Suggestions on how to align your content channel with your comfort level
- How to provide valuable content that ensures the success of your strategy
3:24
Find your channel.- Focus on one channel and master it.
- When finding the best content channel, look at your market and find what best aligns with their consumption habits.
Key: Start small and build from there.
4:13
- Align your market's preference with the channel you feel most comfortable on.
- Prefer writing over speaking - use a text based blog
- Prefer speaking over writing - start a podcast
- Prefer video over typing - use a video-based channel
- easy to repurpose and syndicate content across other channels
- Be consistent and committed to your content marketing strategy.
4:58
Find your voice.- Identify your business's unique selling proposition (USP)
- What makes you better of different from the competition?
- Focus on providing value: make sure it helps, educates, and informs.
- Be yourself.
"Together, they provide an unequaled level of authenticity and connection."
5:37
Find your frequency."The more time, money, and energy you dedicate to your content marketing strategy, the greater and faster your returns will be."
- Being consistent and regular with producing content:
- builds up your audience
- increases your perceived level of expertise and builds trust
- creates a content database that continuously provides value
Key: Find the right level of frequency for you and your business and stick with it.
6:26
"Focusing on quality over quantity will help build a foundation of content that will make growing your business faster, easier, and more profitable than ever before."
Contact Adam: [email protected]
Click here to subscribe via iTunes
Next Episode
Video Content Marketing - #044
With video making up over half of all internet traffic, it’s increasingly difficult for business owners to overlook it as a marketing opportunity goldmine. The belief that it’s complicated, time-consuming, and expensive is simply old-fashioned. Just a few short minutes with a camera or smartphone and you have a powerful tool that can drastically transform your business.
In this episode, Adam breaks down video content marketing to better understand it's importance and how you can strategically use it to benefit your business [includes free downloadable template].
Episode Discussions:- Stats and projections that verify the impact of video consumption
- The crucial keys to creating valuable content
- How to 10X your video content marketing results
- The importance of appropriately targeting your market
- Ways to optimize your video for user experience
- How to give customers more opportunity to find and consume your content
- What type of videos are worth paying to promote and why
- The difference between marketing and advertising
- How to quickly and easily create your own video ad for free
- Simple instructions on how to download and use the “60 Second Video Ad Template”
3:58
1. Video- Makes up over half of all internet traffic.
- By 2019, estimated to rise to 80%.
- Facebook generates over 8 billion video views daily.
- Snapchat is 1/15 the size of Facebook and generates 7 billion daily views.
- One of your customer's most preferred forms of content to consume.
4:57
2. Content- The key to creating valuable content is to
- Answer customer questions
- Solve their problems
- Add value to their lives
- When you begin creating content, have your customers in mind.
- Research what questions or problems they have.
- Create your content.
- Listen to episode 42, "The Power of Content Marketing for Small Business" for more content marketing tips!
"A few minutes of preparation ahead of time will literally 10X your reach, your impact, and results."
5:59
3. Marketing- Makes for bigger and better results in a lot less time.
- Should be appropriately targeted:
- Have a clear understanding of ideal target market and who you're trying to reach.
- Ensures you're using the correct tools and gives highest probability of success.
- Optimize for user’s experience:
- Readable - include captions and subtitles
- Search engines - use relevant keywords in title, tags, and descriptions
- Give customers more opportunity to find and consume your content on their preferred channel/platform:
- Upload video to YouTube, Facebook, and embed it on your website.
- Invest in promoting successful and well-received videos.
- Will reach more potential customers and clients faster.
8:00
Video Advertising- Advertising and marketing are not the same:
- Marketing: bigger, overall picture
- Advertising: specific subset of marketing
- "The 60 Second Video Ad Template" - Use this free download to quickly and easily create YouTube, Facebook, and Instagram video ads for your business!
- Simple plug and play script
- Add your own keywords
- Shoot video on your smart phone or use a videographer
- Keep it at 60 seconds to use on Instagram and other video channels with time limitations
Email Adam with your “60 Second Video Ad Template” success stories! [email protected]
Mentioned in this Episode:Or go to AdamErhart.com/VideoAdTemplate
- MMP episode #42 - "The Power of Content Marketing for Small Business”
Contact Adam: [email protected]
Click here to subscribe via iTunes
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/modern-marketing-podcast-20158/5-step-content-promotion-strategy-043-7397751"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to 5 step content promotion strategy - #043 on goodpods" style="width: 225px" /> </a>
Copy