Building the Know, Like, and Trust Factor: 5 Strategies for Audience Connection
06/08/23 • 42 min
2 Listeners
This week we are looking at how you build your Know, Like and Trust factor (KLT) with your audience. More so than in the last century we are looking at the people behind the business when we buy. We want to know if the person is telling us the truth we want to feel a connection and we want to know a bit about them. Buying has become more p2p (person to person) than b2c (business to consumer).
We are being encouraged all over social to support local small businesses but these are the businesses we need more from. They don't have shops on the high street, they don't have a huge workforce, and they don't have the usual signs of longevity that make us feel comfortable to buy and that is why we need a little more from small businesses, we need to feel like we know them so we can trust their product or service.
You are that small business and you need to make sure you're building that KLT on a daily basis. Today we'll cover
- Knowing your audience
- Being authentic and relatable
- Fostering genuine engagement
- Providing value & solving problems
- Consistency and Integrity
Come and share your key takeaway over on Instagram @Donna_Eade_
Quote of the Week
'Trust is built on telling the truth, not telling people what they want to hear.'
~ Simon Sinek
Local to Earls Barton this is your cake maker @elsbakes_
Amplify your Message and grow your audience with podcasting. Watch this Free Masterclass Undsetanding the Power of Podcasting HERE
Podcast Equipment Recommendations MY KIT
FEA Create Simple all-in-one web, CRM, email system
For graphics Canva
Join the Pod Squad in the FB Group
My MIC ACTION PODCAST - here is a link to Spotify
Read from My Book Shelf & My Guests Book Shelf
Want to Guest? Apply here >>FORM
Edited and produced by Donna Eade
Thank you for your support:)
Until next week, Bye for Now XoX
This week we are looking at how you build your Know, Like and Trust factor (KLT) with your audience. More so than in the last century we are looking at the people behind the business when we buy. We want to know if the person is telling us the truth we want to feel a connection and we want to know a bit about them. Buying has become more p2p (person to person) than b2c (business to consumer).
We are being encouraged all over social to support local small businesses but these are the businesses we need more from. They don't have shops on the high street, they don't have a huge workforce, and they don't have the usual signs of longevity that make us feel comfortable to buy and that is why we need a little more from small businesses, we need to feel like we know them so we can trust their product or service.
You are that small business and you need to make sure you're building that KLT on a daily basis. Today we'll cover
- Knowing your audience
- Being authentic and relatable
- Fostering genuine engagement
- Providing value & solving problems
- Consistency and Integrity
Come and share your key takeaway over on Instagram @Donna_Eade_
Quote of the Week
'Trust is built on telling the truth, not telling people what they want to hear.'
~ Simon Sinek
Local to Earls Barton this is your cake maker @elsbakes_
Amplify your Message and grow your audience with podcasting. Watch this Free Masterclass Undsetanding the Power of Podcasting HERE
Podcast Equipment Recommendations MY KIT
FEA Create Simple all-in-one web, CRM, email system
For graphics Canva
Join the Pod Squad in the FB Group
My MIC ACTION PODCAST - here is a link to Spotify
Read from My Book Shelf & My Guests Book Shelf
Want to Guest? Apply here >>FORM
Edited and produced by Donna Eade
Thank you for your support:)
Until next week, Bye for Now XoX
Previous Episode
Get Unstuck and Move from your Now to your Next with Torrey Montgomery
2 RecommendationsThis week I talk to Torrey Montgomery a Pastorprenuer who helps I help high-level leaders, entrepreneurs, & influencers shift from their now to their NEXT and become more productive, progressing, & profitable.
We are talking all about mental barriers and how they can really stop you in your tracks. We'll talk about
- What are mental barriers how might they show up
- What impact will breaking those barriers do for us
- what do we do next
Torrey has a mindset reset course that he runs we talk about that too and you can find out more about that at his website HERE
Connect with Torrey on Instagram @torrey.Montgomery Find him on FB under the same name.
Let us know your biggest takeaway by sharing the episode in your stories and tagging us.
Quote of the Week
'You can waste your life drawing lines. Or you can live your life crossing them.' ~Shonda Rhimes
Amplify your Message and grow your audience with podcasting. Watch this Free Masterclass Undsetanding the Power of Podcasting HERE
Podcast Equipment Recommendations MY KIT
FEA Create Simple all-in-one web, CRM, email system
For graphics Canva
Join the Pod Squad in the FB Group
My MIC ACTION PODCAST - here is a link to Spotify
Read from My Book Shelf & My Guests Book Shelf
Want to Guest? Apply here >>FORM
Edited and produced by Donna Eade
Thank you for your support:)
Until next week, Bye for Now XoX
Next Episode
Podcasting: The Power of Audio for Business Marketing |EP161
EP161
This week on the show we dive into my favourite topic Podcasting!
Podcasting is a great way to market yourself and your business and can allow you to move away from social media. Some podcasters even ditch social altogether!
Today we'll discuss how podcasting can
- Increase audience engagement
- Provide a platform for amazing content creation
- Strengthen your brand
- Set you up as a leader in your space
- Amplify your reach and growth
- Create monetization opportunities
I'm obviously biased but podcasts are growing and they are the infant of content generation which means now is the best time to start. if you want to join my web class on Understanding the Power of Podcasting, where I go in-depth on what it takes to create a podcast and why it's such a powerful tool head over to ...
Quote of the week
'A podcast is a great way to develop relationships with hard to reach people.'
~Tim Paige
Amplify your Message and grow your audience with podcasting. Watch this Free Masterclass Undsetanding the Power of Podcasting HERE
Podcast Equipment Recommendations MY KIT
FEA Create Simple all-in-one web, CRM, email system
For graphics Canva
Join the Pod Squad in the FB Group
My MIC ACTION PODCAST - here is a link to Spotify
Read from My Book Shelf & My Guests Book Shelf
Want to Guest? Apply here >>FORM
Edited and produced by Donna Eade
Thank you for your support:)
Until next week, Bye for Now XoX
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