S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie
06/18/24 • 48 min
Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers.
Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She has co-founded multiple tech and manufacturing startups, including one that successfully went public. Rhonda is passionate about integrating technology into manufacturing to solve real-world operational challenges.
Key Takeaways:
Identify Successful Customers: Start by examining who your successful customers are, and identify their key attributes such as location, industry, product type, or size to categorize your ideal customer.
Find Adjacent Prospects: Look for prospects that are similar to your successful customers, particularly those that are geographically close so you can easily visit or engage with them.
Engage with Potential Connections: Identify potential points of engagement from their online presence, such as association memberships, and consider attending related events like annual meetings.
Leverage Personal Interests: Use personal interests shown on platforms like LinkedIn, such as hobbies, to create a more personal connection.
Look for innovators in a target company or industry: Identify people who are ambitious and receptive to innovative ideas such as recent job-changers, digital natives, and people who attend industry conferences.
Make Personal Connections: Make efforts to personally connect at conferences or through platforms like LinkedIn, reaching out to conference-goers and suggesting face-to-face meetings before the conference to discuss potential collaborations.
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Main Insight: Using hyper-personalized outreach creates business opportunities with higher ROI for time spent and fosters better relationships between salespeople and customers.
Guest Bio: Rhonda Dibachi, CEO of Hey Scottie, has a diverse background in technology and manufacturing with experience in nuclear engineering and software development. She has co-founded multiple tech and manufacturing startups, including one that successfully went public. Rhonda is passionate about integrating technology into manufacturing to solve real-world operational challenges.
Key Takeaways:
Identify Successful Customers: Start by examining who your successful customers are, and identify their key attributes such as location, industry, product type, or size to categorize your ideal customer.
Find Adjacent Prospects: Look for prospects that are similar to your successful customers, particularly those that are geographically close so you can easily visit or engage with them.
Engage with Potential Connections: Identify potential points of engagement from their online presence, such as association memberships, and consider attending related events like annual meetings.
Leverage Personal Interests: Use personal interests shown on platforms like LinkedIn, such as hobbies, to create a more personal connection.
Look for innovators in a target company or industry: Identify people who are ambitious and receptive to innovative ideas such as recent job-changers, digital natives, and people who attend industry conferences.
Make Personal Connections: Make efforts to personally connect at conferences or through platforms like LinkedIn, reaching out to conference-goers and suggesting face-to-face meetings before the conference to discuss potential collaborations.
Give feedback on this episode by sending the host a text message.
SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast
Previous Episode
S2E5: How to build an online community to promote your brand, ft. William Cook, CEO of Advertise Your Server
0:31
Introduction to Building an Online Community
1:58
Inception of Advertise Your Server
2:43
Evolution of Advertise Your Server
5:04
Expanding to B2B Companies
6:36
Benefits for B2B Brands
10:23
Setting Up an Online Community
20:39
Establishing Community Norms
25:08
Pitfalls in Online Community Creation
28:26
Connect with Advertise Your Server
Main Insight
Building an online community is essential for brand promotion and customer engagement. William Cook, CEO of Advertise Your Server, shares his expertise on leveraging platforms like Reddit and Discord to grow vibrant online communities that drive business growth.
Key Takeaways
- Importance of Online Communities: Online communities provide a space for customers to interact, share experiences, and build a sense of loyalty and belonging. They are crucial for promoting brands and fostering customer engagement.
- Choosing the Right Platform: Different platforms serve different community needs. Reddit and Discord are highlighted as excellent platforms for community growth. Reddit offers broad exposure, while Discord provides a more intimate and interactive environment.
- Strategies for Community Growth:
- Engage with Members: Regular interaction and engagement with community members are vital. This includes responding to comments, initiating discussions, and providing valuable content.
- Consistent Value Addition: Continuously offer value to community members through exclusive content, updates, and resources that cater to their interests and needs.
- Leveraging Influencers: Collaborate with influencers who can bring their audience into the community, increasing reach and credibility.
- Monetization and ROI:
- Direct Revenue Generation: Monetize the community through memberships, premium content, and exclusive offers.
- Indirect Benefits: Enhanced brand loyalty, customer feedback, and market insights can significantly impact business growth and development.
- Challenges and Solutions:
- Maintaining Engagement: Keep the community active and engaged through regular events, Q&A sessions, and interactive content.
- Managing Negative Feedback: Address negative feedback constructively and use it to improve products and services.
Guest Bio
William Cook is the CEO of Advertise Your Server, a leading online community growth platform. With extensive experience in community building and digital marketing, William has successfully helped numerous brands grow their online presence and engage with their audience on platforms like Reddit and Discord.
Company Description
Advertise Your Server is the premier platform for growing online communities on Reddit and Discord. They specialize in helping brands create and nurture vibrant online spaces where customers can connect, share, and engage. With a focus on providing consistent value and fostering meaningful interactions, Advertise Your Server is dedicated to driving business growth through community building.
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Next Episode
S2E7: How eco-friendly email marketing helps you reach your audience -- ft. James Gill, Co-founder of EcoSend and GoSquared
MAIN INSIGHT
B2B marketers can send campaigns that ultimately can have a positive impact on their audience by optimizing email marketing practices, such as reducing email frequency, targeting more effectively, and using eco-friendly infrastructure and content strategies.
GUEST BIO
James Gill is the co-founder of EcoSend and GoSquared. EcoSend works with brands to transform email marketing into a more climate-conscious practice, addressing the significant carbon footprint of the over 350 billion emails sent daily. GoSquared, celebrating its 18th anniversary, provides a privacy-focused alternative to Google Analytics, helping thousands of businesses grow sustainably every day. James is dedicated to creating environmentally responsible and privacy-centric digital tools.
BENEFITS OF ECO-CONSCIOUS EMAIL MARKETING
Reduced Carbon Footprint:
- By optimizing email campaigns, marketers can significantly lower the environmental impact of their digital activities.
Increased Engagement:
- Sending fewer, more targeted emails can lead to higher engagement rates, as recipients are more likely to find the content relevant and valuable.
Improved Efficiency:
- Streamlining email content and reducing data load can enhance the overall efficiency of email marketing campaigns, leading to better performance.
Enhanced Brand Reputation:
- Demonstrating a commitment to sustainability can improve a brand's reputation and appeal to environmentally conscious consumers and clients.
Cost Savings:
- Optimizing email campaigns can reduce the resources and energy required, potentially leading to cost savings in the long run.
Sustainable Business Growth:
- By adopting eco-friendly and privacy-centric practices, businesses can achieve sustainable growth that aligns with modern ethical standards and consumer expectations.
KEY TAKEAWAYS
- Optimize Email Content: Streamlining the content of emails to be more concise and relevant can reduce the data load and, consequently, the environmental impact.
- Improve Targeting: Ensuring emails are sent only to those who are genuinely interested and likely to engage can minimize waste and enhance the efficiency of email campaigns.
- Compress Image Sizes: Reducing the size of images in emails can decrease the data required to send and receive emails, thereby lowering the carbon footprint.
- Avoid Putting Text in Images: Keeping text as text rather than embedding it in images can reduce the email's data load, making it more efficient and environmentally friendly.
COMPANY DESCRIPTION
EcoSend works with brands to revolutionize email marketing by making it more climate-conscious. The company addresses the significant carbon footprint of email marketing by promoting sustainable practices and tools.
Give feedback on this episode by sending the host a text message.
SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS) - S2E6: How to transform sales through hyper-personalized networking, ft. Rhonda Dibachi, CEO of Hey Scottie
Transcript
All right, today I am sitting down with Rhonda. Rhonda is the CEO of Hey Scottie, which is a first of its kind AI -enabled manufacturing services marketplace.
She's co -founded multiple startups in tech and manufacturing, including one IPO. And she focuses on bringing tech innovation to real -world operations.
So Rhonda, I'm super excited to chat with you today and dig into your background. Thank you. Thanks for having me, and I'm very excited about this talk as well. Yeah, absolutely. S
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