S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue Strategies
04/15/24 • 43 min
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In this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization.
Chapters
0:31
Introduction
4:04
The Power of Systems
14:10
Improving Systems Through Meetings
25:19
Implementing an Effective Referral System
27:50
Impact of Systematizing on Teams
31:43
Steps to Implement Systems Within a Team
36:16
Overcoming Challenges in System Implementation
39:28
Smooth System Implementation Tips
41:24
Promoting the Book and Offer
Long Summary
Mark Osborne, the founder of Modern Revenue Strategies, shares his journey into founding his company and his background in marketing. He discusses the importance of building one-to-one relationships at scale using data and technology. Mark highlights the challenges of keeping up with the ever-growing marketing technology landscape and explains the fundamental approach his company takes to drive scalable and reliable growth in marketing.
Mark emphasizes the significance of systems in setting teams free from friction and uncertainty, enabling collaboration, and providing peace of mind. He delves into the process of creating and implementing effective systems within organizations to attract prospects, accelerate opportunities, and activate clients for renewals, upsells, and referrals. Mark stresses the importance of establishing clear KPIs and benchmarks to measure success in customer acquisition, revenue growth, and referrals.
He outlines practical steps for B2B marketers to systematize their processes, focusing on identifying areas for improvement, documenting critical client flows, and fostering collaboration among team members. Mark shares insights into overcoming challenges in implementing systems, such as resistance to change and concerns about job security. He emphasizes the role of leadership in supporting and adhering to systems to drive organizational success.
Mark introduces a special offer for the audience, providing a free download of his book, "Are Your Leads Killing Your Business?" along with templates, calculators, and training resources to help businesses enhance their revenue systems. He invites viewers to access these resources and offers personalized guidance in diagnosing revenue systems and identifying growth opportunities. Mark concludes by expressing his pleasure in sharing insights and engaging in the conversation.
Brief Summary
Mark Osborne, the founder of Modern Revenue Strategies, discusses the importance of building one-to-one relationships at scale using data and technology in marketing. He emphasizes the significance of systems in setting teams free from friction, enabling collaboration, and providing peace of mind. Mark outlines the process of creating and implementing effective systems to attract prospects, accelerate opportunities, and drive growth in marketing. He highlights the role of clear KPIs and benchmarks in measuring success and offers practical steps for B2B marketers to systematize their processes. Mark introduces a free download of his book and resources to help businesses enhance their revenue systems, concluding with an invitation for viewers to access these resources for personalized guidance.
Give feedback on this episode by sending the host a text message.
SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast
SUBSCRIBE TO THE MINDFUL B2B MARKETING NEWSLETTER
In this episode, Mark Osborne emphasizes scalable relationships in marketing, stressing efficient systems for growth. He offers B2B marketers guidance on KPIs and revenue optimization.
Chapters
0:31
Introduction
4:04
The Power of Systems
14:10
Improving Systems Through Meetings
25:19
Implementing an Effective Referral System
27:50
Impact of Systematizing on Teams
31:43
Steps to Implement Systems Within a Team
36:16
Overcoming Challenges in System Implementation
39:28
Smooth System Implementation Tips
41:24
Promoting the Book and Offer
Long Summary
Mark Osborne, the founder of Modern Revenue Strategies, shares his journey into founding his company and his background in marketing. He discusses the importance of building one-to-one relationships at scale using data and technology. Mark highlights the challenges of keeping up with the ever-growing marketing technology landscape and explains the fundamental approach his company takes to drive scalable and reliable growth in marketing.
Mark emphasizes the significance of systems in setting teams free from friction and uncertainty, enabling collaboration, and providing peace of mind. He delves into the process of creating and implementing effective systems within organizations to attract prospects, accelerate opportunities, and activate clients for renewals, upsells, and referrals. Mark stresses the importance of establishing clear KPIs and benchmarks to measure success in customer acquisition, revenue growth, and referrals.
He outlines practical steps for B2B marketers to systematize their processes, focusing on identifying areas for improvement, documenting critical client flows, and fostering collaboration among team members. Mark shares insights into overcoming challenges in implementing systems, such as resistance to change and concerns about job security. He emphasizes the role of leadership in supporting and adhering to systems to drive organizational success.
Mark introduces a special offer for the audience, providing a free download of his book, "Are Your Leads Killing Your Business?" along with templates, calculators, and training resources to help businesses enhance their revenue systems. He invites viewers to access these resources and offers personalized guidance in diagnosing revenue systems and identifying growth opportunities. Mark concludes by expressing his pleasure in sharing insights and engaging in the conversation.
Brief Summary
Mark Osborne, the founder of Modern Revenue Strategies, discusses the importance of building one-to-one relationships at scale using data and technology in marketing. He emphasizes the significance of systems in setting teams free from friction, enabling collaboration, and providing peace of mind. Mark outlines the process of creating and implementing effective systems to attract prospects, accelerate opportunities, and drive growth in marketing. He highlights the role of clear KPIs and benchmarks in measuring success and offers practical steps for B2B marketers to systematize their processes. Mark introduces a free download of his book and resources to help businesses enhance their revenue systems, concluding with an invitation for viewers to access these resources for personalized guidance.
Give feedback on this episode by sending the host a text message.
SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast
Previous Episode
S2E1: How to Create a Healthy, High-Performance Marketing Team ft. Jeff Zelaya, VP of Demand Gen at Hite Digital
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Chapters
0:31
Introduction to High Performance Marketing Team
0:56
Importance of Mindfulness in Marketing
1:43
Jeff's Journey into Marketing
3:48
Impactful Campaigns for Business Growth
5:09
Unbreakable Program Implementation
8:25
Development of Unbreakable Training Program
10:24
Creation of Unbreakable One-Day Program
13:14
Embracing Wellness Initiatives
18:11
Marketing Mindfulness within the Organization
21:59
Implementing Mindfulness Programs at HITE
24:46
Leadership Collaboration for Program Success
30:08
Steps to Implement Mindfulness Programs
32:58
Designing Thoughtful Employee Surveys
34:32
Overcoming Objections and Challenges
37:48
Handling Engagement with Mindfulness Programs
38:14
Connection and Collaboration with Jeff Zelaya
Long Summary
Jeff Zelaya discusses his journey in marketing and the importance of mindfulness in a conversation focused on creating a healthy, high-performance marketing team. He emphasizes the impact of mindfulness on marketing professionals, especially during stressful times. Jeff shares personal experiences from his childhood and describes how he developed a passion for marketing at a young age.
As the VP of Demand Generation at Hite Digital, Jeff delves into the initiatives and programs implemented to prioritize mindfulness within his team. He highlights the "Unbreakable" program, which focuses on resilience and mental toughness through training sessions, breathing exercises, and even ice baths. Jeff explains the positive outcomes of these initiatives, such as improved team retention, morale, and happiness.
The conversation touches on the implementation of mindfulness programs, including the importance of budgeting and measuring success through surveys and feedback. Jeff provides insights into potential obstacles when introducing mindfulness programs, such as resistance from team members or leaders. He emphasizes the need for consistency and adaptability in such initiatives.
Jeff also offers practical advice for marketing leaders looking to integrate mindfulness into their teams, suggesting steps like setting clear goals, designing surveys for feedback, and adapting programs based on results. He emphasizes the importance of being open to feedback and customizing initiatives to suit the team's needs. Jeff encourages connection on LinkedIn for further discussions on mindfulness and marketing practices.
Brief Summary
Jeff Zelaya discusses the significance of mindfulness in marketing teams, sharing personal experiences and insights on implementing mindfulness initiatives. Jeff emphasizes the positive impact of mindfulness programs on team retention and morale, highlighting the importance of consistency and adaptability. He offers practical advice for marketing leaders, emphasizing clear goals, feedback surveys, and customization based on results. Jeff encourages further discussions on LinkedIn for those interested in integrating mindfulness into marketing practices.
Give feedback on this episode by sending the host a text message.
SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast
Next Episode
S2E3: The Power of Volunteer Marketing Teams ft. Natalie Hogg, Founder of MethodQ
Guest Bio:
Natalie Hogg is the founder and head marketer of Method Q. She has a background in communications and journalism and initially aspired to join international relations but later shifted to marketing. After a successful career in corporate marketing, she founded Method Q, where she can help businesses grow while giving back to her community.
Company Description:
Method Q is a full-service marketing agency that provides comprehensive marketing solutions for businesses, whether supporting existing in-house teams or acting as a complete outsourced marketing department.
Contact Information:
- Website: themethodq.com
- LinkedIn: Natalie Hogg
Main Insight:
The power of creating volunteer marketing teams lies in aligning business goals with personal passions. By blending work and life purposefully, you can build a community of professionals who share your values, create meaningful impact through nonprofits, and help the next generation succeed.
Key Takeaways:
- Get Out of Your Comfort Zone:
- Expand your network by attending events and engaging with new people.
- Reach out to potential mentors and ask for introductions.
- Define Your Goals:
- Write down your career and life goals to manifest them into reality.
- Create a timeline of where you want to be, even if it's a rough outline.
- Build and Nurture Relationships:
- Foster meaningful relationships within your network and community.
- Leverage your network's skills and interests to make a positive impact.
- Incorporate Volunteering into Your Business:
- Recruit your team to volunteer their skills for a nonprofit organization.
- Start by offering small contributions, like managing social media or redesigning a website.
- Encourage your team to take ownership and contribute their expertise.
- Practice Self-Care:
- Maintain a healthy balance by prioritizing self-care.
- Lead by example, showing your team the importance of taking care of themselves.
Give feedback on this episode by sending the host a text message.
SIGN UP FOR THE EMAIL NEWSLETTER at forwardlaunchdigital.com/podcast
Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS) - S2E2: Building Collaboration Between Sales, Marketing, and Customer Success ft. Mark Osborne, founder of Modern Revenue Strategies
Transcript
[0:31] Today, I am sitting down with Mark Osborne.
He's the founder of Modern Revenue Strategies.
So Mark, I'm super excited to chat with you today and learn a little bit about your background and all the things that you have to share.
Absolutely, Kira. It's a real pleasure to be here. Yeah. So as we start hopping into this, yeah, I just wanted to learn a little bit about how how you got into founding your company and how you got into like this space in general.
Yeah, for sure. So
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