1755: Insider Secrets of the Supplement Industry With Mike Matthews

02/21/22 • 85 min

2 Listeners

In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life.

How did the supply-chain shortage affect Legion? (2:42)
Why Facebook ads are NOT what they used to be. (5:42)
The value of the brand factor. (10:38)
The importance of timing. (12:46)
The dirty tricks behind how the supplement industries sell products. (16:27)
Is the market getting better or worse with weeding out the bad actors? (24:54)
The common marketing ploy of taking research and using it to build profits. (34:50)
The standards that Legion holds to. (37:38)
His predictions on creatine. (45:35)
How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27)
The details behind Mike’s latest book and who it is for. (1:05:42)
How a good coach will meet someone where they are at. (1:11:45)
Mike’s process of analyzing data and distributing it to the masses. (1:13:28)

Related Links/Products Mentioned

Featured Guest/People Mentioned

In this episode Sal, Adam & Justin speak with Mike Matthews about the realities of the supplement industry and his new book Muscle For Life.

How did the supply-chain shortage affect Legion? (2:42)
Why Facebook ads are NOT what they used to be. (5:42)
The value of the brand factor. (10:38)
The importance of timing. (12:46)
The dirty tricks behind how the supplement industries sell products. (16:27)
Is the market getting better or worse with weeding out the bad actors? (24:54)
The common marketing ploy of taking research and using it to build profits. (34:50)
The standards that Legion holds to. (37:38)
His predictions on creatine. (45:35)
How does Mike structure and scale his Limited Liability Companies (LLCs)? (57:27)
The details behind Mike’s latest book and who it is for. (1:05:42)
How a good coach will meet someone where they are at. (1:11:45)
Mike’s process of analyzing data and distributing it to the masses. (1:13:28)

Related Links/Products Mentioned

Featured Guest/People Mentioned

1 Recommendations

In this episode of Quah (Q & A), Sal, Adam & Justin coach four Pump Heads via Zoom.

Mind Pump Fit Tip: When you’re trying to find a good trainer or coach, the most important thing to look at is their EXPERIENCE. Nothing else will tell you more about a trainer than that. (4:22)
Religion and diet, what do they have in common? (19:29)
Justin’s Valentine’s Day cock block. (24:49)
Sal’s new stage of fatherhood. (27:22)
Mind Pump’s first cars they drove as kids. (30:19)
Sal’s latest addition to his sleep routine. (45:22)
How Seed can help improve your gut health. (52:07)
Why post-partum should always include physical therapy. (54:13)
#ListenerLive question #1 - How can I properly cut for an upcoming bikini show? (59:17)
#ListenerLive question #2 - Should I phase or sprinkle in training in different planes of motion to my future client’s programming? (1:18:46)
#ListenerLive question #3 - How can I gain muscle and size without gaining body fat? (1:29:49)
#ListenerLive question #4 - How can I prevent losing gains when taking a break from working out due to a move? (1:42:01)

Related Links/Products Mentioned

People Mentioned

2 Recommendations

In this episode of Quah (Q & A), Sal, Adam & Justin coach four Pump Heads via Zoom.

Mind Pump Fit Tip: Cortisol can be your friend and foe. (4:39)
Does Justin’s house want to destroy itself? (22:40)
When your wardrobe causes a scene. (26:06)
Adam is a little injury-prone. (27:45)
Gymnastics is NOT a spectator sport. (28:25)
There is weird stuff that happens in the world. (32:02)
Adam on his first NBA VR experience and speculates on the future of the technology. (34:57)
Feeling cerebral with Organifi’s Pure. (45:45)
New flavor alert from Ned. (46:48)
Dad life updates: Baby farts, new milestones, and being comfortable under surveillance. (52:15)
#ListenerLive question #1 - Should my calories be higher on the days I train or the days I don’t train? (1:01:59)
#ListenerLive question #2 - What is more effective for building muscle, body part splits, or full-body workouts? (1:14:24)
#LIstenerLive question #3 - How can I add cardio to a strength training program? (1:27:47)
#ListenerLive question #4 - What is better for gains, training harder but less often or easier and more often? (1:46:03)