
Middle Earth - China’s cultural industry podcast
The World of Chinese
1 Creator
1 Creator
Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
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Top 10 Middle Earth - China’s cultural industry podcast Episodes
Goodpods has curated a list of the 10 best Middle Earth - China’s cultural industry podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Middle Earth - China’s cultural industry podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Middle Earth - China’s cultural industry podcast episode by adding your comments to the episode page.

#26 China’s soft power in Africa
Middle Earth - China’s cultural industry podcast
01/21/20 • 60 min
How do the Chinese government and companies engage with the public in Africa? Nillah Nyakoa (journalist at China Radio International), Eric Olander (managing editor of The China Africa Project), and Maria Repnikova (assistant professor of global communications) join host Aladin Farré to explore the different ways China sells, and fails to sell, its story to an entire continent.
Middle Earth is made by China Compass Productions. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
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Recommendations:
- The TV series Mao Doudou and Her Sweet Days (媳妇的美好时代 2009), which was dubbed in Swahili.
- Two Chinese vloggers, Zhao Huiling and Fyjo Molly, who travel throughout Africa.
- The short-video app Vskit, which is made by the Shenzhen-based mobile phone manufacturer Transsion.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.

#48 China’s burgeoning stand-up scene
Middle Earth - China’s cultural industry podcast
02/03/21 • 81 min

#38 Beijing’s influence on Hollywood productions
Middle Earth - China’s cultural industry podcast
08/19/20 • 59 min
Hollywood's studios are increasingly wary of provoking China’s government by making films that contain “sensitive” content. Some films have even self-censored portions of their own films intended for the global market, in fear of retribution. On today’s show the conversation dives into the origins of how and when Beijing’s cultural policy began to impact Hollywood decision making in film production. The trio also provide concrete examples of how the studios negotiated a share of the growing Chinese film market and what actions the industry needs to take on that issue.
Featuring
Chris Fenton : Author of "Feeding the Dragon: Inside the Trillion Dollar Dilemma Facing Hollywood, the NBA, & American Business"
James Tager : Deputy Director at PEN America & main author of "Made in Hollywood, Censored by Beijing"
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Sponsors
- Win a free month of OVID.tv, which distributes exclusive Chinese films, by sharing your favorite Middle Earth episode on social media. Send Aladin a screenshot on Twitter for a chance to win!
If you are in Berlin, Chengdu, or Shanghai and like music or tech, you should check the WISE festival lineup. The event runs from August 28 through September 4.
Recommendations
- The U.S.-China-Germany film Point Break (2015)
- The U.S.-China film The Meg (2018)
Answers to the quiz
- Too much cleavage was the reason the TV series The Empress of China had to be reshot.
-The Ancient One, a Marvel comic character, got a gender and birthplace change in order to avoid provoking any backlash.
- Abominable (2019), a U.S.-China co-production, was censored by Vietnam, Malaysia, and the Philippines due to its depiction of the nine-dash line.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.

#42 China's board game industry
Middle Earth - China’s cultural industry podcast
10/13/20 • 45 min
China’s card and board games market size was valued at $580 million in 2018, and is projected to reach $1.6 billion by 2025. On this episode we dive into the strengths and weaknesses of China’s market, how to protect your intellectual property, and recent trends in the industry.
Featuring
Minlu Chen : Co-Founder & CMO of Gstone Games
Hao Zhang :Founder of Labyrinth Culture
Ired Zhu : marketing director at Asmodee China
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Recommendations
- The Chinese game Film Centenary 电影百年
- The Chinese game Garbage Classification 分了吧!
- The localized game Dobble China 嗒宝中国版
Quiz's answers
- It is the game Liubo 六博 whose rules are forgotten that was found in a Chinese tomb.
- Bang! is the Italian game that got copied by the popular Legends of the Three Kingdoms 三国杀
- It was the character Fang Siqi, coming from a popular novel, that was put into an erotic card game even though it is based on a true story and tells the story of a student being harassed by her teacher.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.

#58 Porn in China : Consumption & Production
Middle Earth - China’s cultural industry podcast
10/21/21 • 43 min
Pornography has been banned in China since 1949. Yet 80 percent of young men (18 – 29 years old) and 50 percent of young women, or 30 percent of the whole Chinese population, admit to consuming porn as of 2015.
So how do they access it? And are there actually local producers making and distributing this illegal content within China?
This is the first installment of a three-part series on China’s “guilty pleasures”: sex, drugs, and casinos.
Featuring
Danny: Chinese translator at Pornhub
Dr. Runze Ding : Postdoctoral researcher, School of Media and Communication, Shenzhen University
Shawn Suyong Yi Jones : PhD Candidate at Concordia University
Middle Earth is distributed by The World of Chinese (www.theworldofchinese.com). Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground.
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
With thanks to Sean Calvo for music support.

#50 RED : Marrying content and e-commerce
Middle Earth - China’s cultural industry podcast
03/17/21 • 47 min
Joining Aladin Farré on this episode of Middle Earth are Miro Li (founder of Double V. Consulting and CHINAble Academy) and Rose Zhu (Xiaohongshu lifestyle influencer). The three discuss the ecommerce/short-video app Xiaohongshu, what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pandemic, and more.
Middle Earth is made by China Compass Productions. If you have a China-themed cultural project, please get in touch!
With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.
Recommendations:
The brand HEYTEA, which provides recipes and teaches followers how to make milk tea at home.
The social influencer Alex 绝对是个妞儿.
Answers to the quiz:
Xiaohongshu’s founders are Miranda Qu and Charlwin Mao.
Because of some adult content, Xiaohongshu got the nickname Xiaohuangshu.
Fàn Bīngbīng 范冰冰 has the biggest account on Xiaohongshu.

#47 Red creatives
Middle Earth - China’s cultural industry podcast
01/12/21 • 45 min
China’s cultural industry is not often the topic of a book. However, the newly released Red Creative: Culture and Modernity in China tackles questions about how the government sees its cultural industry and how the domestic cultural industry has evolved over time. The book’s authors, Dr. Justin O’Connor and Dr. Xin Gu, joined Aladin Farré to discuss their findings and to reflect on cultural policy in China.
Middle Earth is made by China Compass Productions. If you have a China-themed cultural project, please get in touch!
With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.
Recommendations:
The music label Maybe Mars.
The movie Platform (2000).
Answers to the quiz:
The first time the word culture (文化 wénhuà) appeared in China was in The Book of Changes (易经 yì jīng).
In 2018, the Chinese Ministry of Culture merged with the China National Tourism Agency to create the Ministry of Culture and Tourism.
According to the Global Soft Power Index, China is ranked fifth in the world.

#34 China’s sports industry
Middle Earth - China’s cultural industry podcast
06/03/20 • 55 min
In 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion in annual revenue by 2025. We discuss the country’s national policies on sports and the business and collaborative opportunities in this industry.
Featuring
Jonty Dixon : Sports Editor at Xinhua News
Wenjing Soong : Sports Consultant & Agent
Michael Sun : Chairman and CEO of SlamBall Asia
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Recommendations
- The hockey team Kunlun Red Star, based in Beijing.
- The young football team of Zhidan County in Shaanxi. Follow it on WeChat: 志丹县足球协会.
Answers to the quiz
- Ping-Pong diplomacy is what began the warming of relations between the People’s Republic of China and the USA.
- The furthest China’s national soccer team has gone is the group stages in the 2002 World Cup.
- Li Xiaoshuang is the Chinese Olympian who won six medals in only one Olympic session.
Like the podcasts at SupChina? Help us out by taking this brief survey.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.

Public Annoucement : Aladin's October Asian tour
Middle Earth - China’s cultural industry podcast
09/30/22 • 0 min
Dear listeners, just a quick announcement after more than two years in China, I’m going to take my chance to travel across Asia this October.
So in case you are at the upcoming Busan Film Festival, Jakarta, Kuala Lumpur, Singapore and want to meet-up, don’t hesitate to contact me!
My Twitter (@Aladin_F)
My LinkedIn (Aladin Farré)
Have a nice day,
Aladin
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FAQ
How many episodes does Middle Earth - China’s cultural industry podcast have?
Middle Earth - China’s cultural industry podcast currently has 120 episodes available.
What topics does Middle Earth - China’s cultural industry podcast cover?
The podcast is about Culture, Film, Chinese, Music, Podcasts, Education, Movies, Arts, China and Tv & Film.
What is the most popular episode on Middle Earth - China’s cultural industry podcast?
The episode title '#25 How to publish a book in China' is the most popular.
What is the average episode length on Middle Earth - China’s cultural industry podcast?
The average episode length on Middle Earth - China’s cultural industry podcast is 43 minutes.
How often are episodes of Middle Earth - China’s cultural industry podcast released?
Episodes of Middle Earth - China’s cultural industry podcast are typically released every 16 days.
When was the first episode of Middle Earth - China’s cultural industry podcast?
The first episode of Middle Earth - China’s cultural industry podcast was released on Feb 15, 2019.
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