#50 RED : Marrying content and e-commerce
03/17/21 • 47 min
Joining Aladin Farré on this episode of Middle Earth are Miro Li (founder of Double V. Consulting and CHINAble Academy) and Rose Zhu (Xiaohongshu lifestyle influencer). The three discuss the ecommerce/short-video app Xiaohongshu, what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pandemic, and more.
Middle Earth is made by China Compass Productions. If you have a China-themed cultural project, please get in touch!
With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.
Recommendations:
The brand HEYTEA, which provides recipes and teaches followers how to make milk tea at home.
The social influencer Alex 绝对是个妞儿.
Answers to the quiz:
Xiaohongshu’s founders are Miranda Qu and Charlwin Mao.
Because of some adult content, Xiaohongshu got the nickname Xiaohuangshu.
Fàn Bīngbīng 范冰冰 has the biggest account on Xiaohongshu.
Joining Aladin Farré on this episode of Middle Earth are Miro Li (founder of Double V. Consulting and CHINAble Academy) and Rose Zhu (Xiaohongshu lifestyle influencer). The three discuss the ecommerce/short-video app Xiaohongshu, what distinguishes this app from its competitor Douyin, how the nature of short videos has changed as a result of the pandemic, and more.
Middle Earth is made by China Compass Productions. If you have a China-themed cultural project, please get in touch!
With thanks to Brenden Gonsalves for graphic design and Sean Calvo for music support.
Recommendations:
The brand HEYTEA, which provides recipes and teaches followers how to make milk tea at home.
The social influencer Alex 绝对是个妞儿.
Answers to the quiz:
Xiaohongshu’s founders are Miranda Qu and Charlwin Mao.
Because of some adult content, Xiaohongshu got the nickname Xiaohuangshu.
Fàn Bīngbīng 范冰冰 has the biggest account on Xiaohongshu.
Previous Episode
#49 China's New Year box office bonanza
Last year, as COVID-19 cases spiked around the world, many thought cinemas would die. China’s box office sales from the past few months tell a different story. The country’s film market broke several world records in 2021, selling roughly $1.2 billion in tickets. Although theaters in the U.S., which are the primary competitors of theaters in China, have been closed, more and more Chinese people continue to head to the movies. One of the secret weapons is the production of a “Chinese New Year film” for the whole family. Where do those films come from, and what is their winning recipe?
Featuring
Ye Qing | 叶青 : Culture Reporter at CGTN
Cheng Rui : Producer at Wanda Studios
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Recommendations
- The 1997 movie The Dream Factory (甲方乙方 jiǎfāng yǐfāng).
- The 2002 movie Fat Choi Spirit (呖咕呖咕新年财 lìgū lìgū xīnnián cái).
Answers to the quiz:
- Detective Chinatown 2 made only 0.4% of its box office sales outside of China.
- The 1981 movie In-Laws (喜盈门 xǐ yíngmén) sold 469 million tickets.
- The 2008 movie If You Are the One (非诚勿扰 fēichéng wùrǎo) shares the same name as the Jiangsu TV dating show.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.
Next Episode
Middle Earth joins “The World of Chinese” magazine’s network
Middle Earth is now joining The World of Chinese magazine podcast network.
The World of Chinese (TWOC) is a bi-monthly English magazine and website dedicated to Chinese society, language, and culture. Every two months, both in print and online, the team at TWOC takes a contemporary issue in Chinese society and culture and looks behind the headlines to share how it affects people on the ground. As Middle Earth focuses on the creation and distribution of art and content in China, we saw some common values and topics, that’s why we decided to join forces.
More to come in the coming weeks. To find out more about The World of Chinese, go to www.theworldofchinese.com, link in the podcast description, and subscribe to the print or digital issue of the magazine.
The World of Chinese Magazine
A magazine about Chinese society, culture, history, arts, language, and more.
A magazine about Chinese society, culture, history, and more. Support the pod by buying a copy ;)
Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.
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