
#34 China’s sports industry
06/03/20 • 55 min
In 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion in annual revenue by 2025. We discuss the country’s national policies on sports and the business and collaborative opportunities in this industry.
Featuring
Jonty Dixon : Sports Editor at Xinhua News
Wenjing Soong : Sports Consultant & Agent
Michael Sun : Chairman and CEO of SlamBall Asia
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Recommendations
- The hockey team Kunlun Red Star, based in Beijing.
- The young football team of Zhidan County in Shaanxi. Follow it on WeChat: 志丹县足球协会.
Answers to the quiz
- Ping-Pong diplomacy is what began the warming of relations between the People’s Republic of China and the USA.
- The furthest China’s national soccer team has gone is the group stages in the 2002 World Cup.
- Li Xiaoshuang is the Chinese Olympian who won six medals in only one Olympic session.
Like the podcasts at SupChina? Help us out by taking this brief survey.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.
In 2014, the Chinese government released a policy document — now referred to as Number 46 — that outlined China’s plan to create the biggest sports industry in the world, with the target of $700 billion in annual revenue by 2025. We discuss the country’s national policies on sports and the business and collaborative opportunities in this industry.
Featuring
Jonty Dixon : Sports Editor at Xinhua News
Wenjing Soong : Sports Consultant & Agent
Michael Sun : Chairman and CEO of SlamBall Asia
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Recommendations
- The hockey team Kunlun Red Star, based in Beijing.
- The young football team of Zhidan County in Shaanxi. Follow it on WeChat: 志丹县足球协会.
Answers to the quiz
- Ping-Pong diplomacy is what began the warming of relations between the People’s Republic of China and the USA.
- The furthest China’s national soccer team has gone is the group stages in the 2002 World Cup.
- Li Xiaoshuang is the Chinese Olympian who won six medals in only one Olympic session.
Like the podcasts at SupChina? Help us out by taking this brief survey.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.
Previous Episode

#33 The Chinese entertainment companies of Wall Street
Once Chinese companies rise to the top of the domestic market, another challenge emerges: publicly listing on one of the major U.S. stock exchanges. Among the more recent listings, there is Bilibili and iQIYI for video, and Lizhi and Tencent Music for audio. In that episode guests explain the requirements of going public in the United States, the knowledge gap between Chinese companies and Western investors, and how going public can influence content creation and distribution.
Featuring
Ross Warner : Vice President of The Piacente Group
Elliott Zaagman : co-host of the China Tech Investor podcast
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Recommendations
-Rich Dad Poor Dad and The Intelligent Investor, self-help books on investments.- The China Hustle, a 2017 documentary about how small Chinese companies were hyped up and sold by American investment banks to U.S.-based investors.
- The Motley Fool Podcasts, a series of podcasts about investing.
Like the podcasts at SupChina? Help us out by taking this brief survey.
Quiz's answers
- 152 Chinese companies are listed on the major U.S. stock exchanges.
- Beijing Jingxi Culture and Tourism (北京京西文化旅游股份有限公司), the company that produced Wolf Warrior 2, is the company that was queried by the Shenzhen Stock Exchange after fraud allegations.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.
Next Episode

#35 Film score composition in China
As content and movie creation continues to surge inside China, the need for more film industry professionals is now more pressing than ever. One role that lies at the center of creativity and technicality lies the score composer - the individual responsible for creation of music to accompany a film. On the podcast this week, film composers Liu Ye and Sean Calvo explain the work they do in the field, the issues they face, and how traditional Chinese music is utilized within the production process in China.
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Thank you to 247tickets for offering vouchers to guests.
Like the podcasts at SupChina? Help us out by taking this brief survey.
Recommendations
- The soundtrack to Hero (2002), by Tan Dun.
- The soundtrack to White Vengeance (2011), by Henry Lai.
Quiz's answers
- Cong Su, a Chinese composer, who won an Oscar for best music score for The Last Emperor (1987).
- The sound of the fighting scene comes from Kung Fu Hustle (2004).
- The oldest Chinese instrument is believed to be the wind instrument Xun.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.
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