
#42 China's board game industry
10/13/20 • 45 min
China’s card and board games market size was valued at $580 million in 2018, and is projected to reach $1.6 billion by 2025. On this episode we dive into the strengths and weaknesses of China’s market, how to protect your intellectual property, and recent trends in the industry.
Featuring
Minlu Chen : Co-Founder & CMO of Gstone Games
Hao Zhang :Founder of Labyrinth Culture
Ired Zhu : marketing director at Asmodee China
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Recommendations
- The Chinese game Film Centenary 电影百年
- The Chinese game Garbage Classification 分了吧!
- The localized game Dobble China 嗒宝中国版
Quiz's answers
- It is the game Liubo 六博 whose rules are forgotten that was found in a Chinese tomb.
- Bang! is the Italian game that got copied by the popular Legends of the Three Kingdoms 三国杀
- It was the character Fang Siqi, coming from a popular novel, that was put into an erotic card game even though it is based on a true story and tells the story of a student being harassed by her teacher.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.
China’s card and board games market size was valued at $580 million in 2018, and is projected to reach $1.6 billion by 2025. On this episode we dive into the strengths and weaknesses of China’s market, how to protect your intellectual property, and recent trends in the industry.
Featuring
Minlu Chen : Co-Founder & CMO of Gstone Games
Hao Zhang :Founder of Labyrinth Culture
Ired Zhu : marketing director at Asmodee China
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Recommendations
- The Chinese game Film Centenary 电影百年
- The Chinese game Garbage Classification 分了吧!
- The localized game Dobble China 嗒宝中国版
Quiz's answers
- It is the game Liubo 六博 whose rules are forgotten that was found in a Chinese tomb.
- Bang! is the Italian game that got copied by the popular Legends of the Three Kingdoms 三国杀
- It was the character Fang Siqi, coming from a popular novel, that was put into an erotic card game even though it is based on a true story and tells the story of a student being harassed by her teacher.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.
Previous Episode

#41 Light art in China
Leading the world in the LED market, it was only natural for China to join the fun of light art (also known as luminism) that is growing around the world. Art curator and co-founder of Kaleidoscale Marcom, Drue Chiam shares her experience on how this market has developed over the years she was in China, talent procurement, how to protect your IP and, of course, how COVID-19 impacted an art form that usually happens outdoor with huge crowds.
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Recommendation
- The Festival of Lights in Lyon (France)
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.
Next Episode

#43 Building Clockenflap, Hong Kong’s biggest music festival
Meet Justin Sweeting, Hong Kong’s ultimate party organizer. Over the last decade, he has elevated Hong Kong’s music scene as a co-founder of the Clockenflap music and arts festival. Clockenflap has come a long way from its humble beginnings back in 2008 to become the city’s biggest festival, with over 30,000 participants per day during peak hours. Justin explains how Hong Kong, his hometown, became a hub for music and examines the rise of Asia as a market in the music industry.
The interview was conducted by Philipp Grefer for the 2020 WISE festival, a media partner with Middle Earth.
Middle Earth is made by China Compass Productions and usually hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch!
Recommendation
- The Korean music festival Zandari Festa.
With thanks to Brenden Gonsalves for graphic design & Sean Calvo for music support.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/middle-earth-chinas-cultural-industry-podcast-32599/42-chinas-board-game-industry-9479184"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to #42 china's board game industry on goodpods" style="width: 225px" /> </a>
Copy