Episode 8 - How to Build your Personal Brand like Richard Branson with Fleur Brown
12/15/19 • 34 min
What you will learn in this episode
- Personal branding lessons from working with Richard Branson
- How to start building your own personal brand
- How to build a minimum viable personal brand
- Grow your message with a human face
- How your backstory is your businesses backstory
- How to write the perfect LinkedIn bio
- Lessons from founding TEDx Sydney
Resources mentioned in this episode
Take a Zambesi course with Fleur
Slack (check out the best Slack marketing group Online Marketing Geniuses)
Book Recommendations
The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities by Fleur Brown
This Is Marketing by Seth Godin
Back, After the Break by Osher Günsberg
What business you would build on Mars?
I would start some sort of communications platform. So one of my great, I guess, business crushes is Evan Williams who created Blogger, then Twitter, and Medium. So that platform is really, really amazing. I imagine language barriers would be an issue. So creating a platform where people can share their stories and it's automatically translated into English for us, I guess, or the equivalent language of whoever's there. That would be a priority for me. And then people on Earth who are grappling with climate change can write and share those stories and be inspired to come to Mars and escape the madness of Earth.
Get in touch with Fleur
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
What you will learn in this episode
- Personal branding lessons from working with Richard Branson
- How to start building your own personal brand
- How to build a minimum viable personal brand
- Grow your message with a human face
- How your backstory is your businesses backstory
- How to write the perfect LinkedIn bio
- Lessons from founding TEDx Sydney
Resources mentioned in this episode
Take a Zambesi course with Fleur
Slack (check out the best Slack marketing group Online Marketing Geniuses)
Book Recommendations
The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities by Fleur Brown
This Is Marketing by Seth Godin
Back, After the Break by Osher Günsberg
What business you would build on Mars?
I would start some sort of communications platform. So one of my great, I guess, business crushes is Evan Williams who created Blogger, then Twitter, and Medium. So that platform is really, really amazing. I imagine language barriers would be an issue. So creating a platform where people can share their stories and it's automatically translated into English for us, I guess, or the equivalent language of whoever's there. That would be a priority for me. And then people on Earth who are grappling with climate change can write and share those stories and be inspired to come to Mars and escape the madness of Earth.
Get in touch with Fleur
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Previous Episode
Episode 7 - How to become a deep listener and not neglect your existing customers with Oscar Trimboli
What you will learn in this episode
How to become a deep listener
Practical tips on how to not neglect your existing customers
Acquiring a new customer can cost five times more than retaining an existing customer.
How to listen to what your customers are not saying
Learning to listen to what’s unsaid
Why the magic phrase is ‘Tell me more’ and ‘I’m curious what else you’re thinking about on that topic.’
The 5 different levels of listening
How to take notes in meetings (this is really cool!)
‘If your goal can be achieved in your lifetime, it's not worth going for.’
Resources mentioned in this episode
Deep Listening: Impact Beyond Words by Oscar Trimboli
Oscar’s Deep Listening Podcast
We speak at about 125 to 150 words a minute. You can listen right now at 400 words a minute, but as a speaker, I can think at up 900 words a minute.
Jason Calacanis – This Week in Startups Podcast
Boris Conrad – World memory champion
Book Recommendations
Deep Listening: Impact Beyond Words by Oscar Trimboli
Business you would build on Mars
I think this is a transformational time in commerce. It means that Martians and people from the Earth will be able to trade for the first time. I don't know if it's Bitcoin, but we would need to set up a currency or rate of exchange between the two planets. What we need to do is figure out how do we transact across the galaxy? I hope that will be valuable to both marketplaces, and I know that creating a double sided marketplace is probably the hardest thing you can ever do in software development.
But in terms of promoting it, I just think that we need to get the Elon Musk of Mars, and the Elon Musk of Earth do the first trade together, and just record that in some kind of medium that both planets can see and hopefully that will set off a process of trade that will make both planets closer together.
Get in touch with Oscar
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Next Episode
Episode 9 - Ecommerce Marketing and reinventing an industry with Zoltan Csaki from Citizen Wolf
What you will learn in this episode
- How to learn from your business failures
- Lessons from relying too heavily on Facebook ads
- Influencer campaigns don’t work for every ecommerce campaign
- Lessons on how to tell your brand story in a single post
- Engagement on Instagram means nothing unless it translates to sales
- Marketing advice to business owners who are just starting an ecommerce store
- How to learn new marketing skills
- User experience – the balance between simplicity and accuracy
- How to introduce technology into industries that are reluctant to change (you need to be naive + stupid + throw in a bit of ego :)
- Why Zoltan wouldn’t outsource tech again
Resources mentioned in this episode
Eric Phu – Co Founder at Citizen Wolf
1 in 3 pieces of clothing made every year goes straight to landfill, often with the tags on. The brand that made them can't afford to dilute their brand by selling at a significant discount. So I'm talking luxury brands or they're burnt. There's an identifiable percentage of Sweden's power that comes from burning H&M clothes.
Citizen Wolf Sydney shopfront @ 2 Steam Mill La, Haymarket NSW
maggie.the.goldie on Instagram
Sydney Golden Retreiver Meetup :)
Sendgrid
15 minutes with a dog increases your serotonin levels by two to three times.
Book Recommendations
The Five Dysfunctions of a Team by Patrick Lencioni
What business you would build on Mars?
So, I was thinking about this and there's a lesson that I like to think about from Levi Strauss actually who made a lot more money than anybody mining gold ever did right. And as the old adage, you don't mine the gold, you sell the shovels. Or in this case, the jeans that they were wearing. So I tried to apply that Mars and I was like, "Well, what would that be?" And I guess it would be starting a business that provides the tools for people looking for water on Mars because there is water there and we need if you're going to make it habitable village or city, we need to solve it. And it's much easier to extract it probably than get it from any other means. So yeah, I don't quite know what that would be but I guess I've got nine months on the rocket ship to figure it out and talk to the scientists that know.
Get in touch with Zoltan
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
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