Episode 7 - How to become a deep listener and not neglect your existing customers with Oscar Trimboli
12/14/19 • 31 min
What you will learn in this episode
How to become a deep listener
Practical tips on how to not neglect your existing customers
Acquiring a new customer can cost five times more than retaining an existing customer.
How to listen to what your customers are not saying
Learning to listen to what’s unsaid
Why the magic phrase is ‘Tell me more’ and ‘I’m curious what else you’re thinking about on that topic.’
The 5 different levels of listening
How to take notes in meetings (this is really cool!)
‘If your goal can be achieved in your lifetime, it's not worth going for.’
Resources mentioned in this episode
Deep Listening: Impact Beyond Words by Oscar Trimboli
Oscar’s Deep Listening Podcast
We speak at about 125 to 150 words a minute. You can listen right now at 400 words a minute, but as a speaker, I can think at up 900 words a minute.
Jason Calacanis – This Week in Startups Podcast
Boris Conrad – World memory champion
Book Recommendations
Deep Listening: Impact Beyond Words by Oscar Trimboli
Business you would build on Mars
I think this is a transformational time in commerce. It means that Martians and people from the Earth will be able to trade for the first time. I don't know if it's Bitcoin, but we would need to set up a currency or rate of exchange between the two planets. What we need to do is figure out how do we transact across the galaxy? I hope that will be valuable to both marketplaces, and I know that creating a double sided marketplace is probably the hardest thing you can ever do in software development.
But in terms of promoting it, I just think that we need to get the Elon Musk of Mars, and the Elon Musk of Earth do the first trade together, and just record that in some kind of medium that both planets can see and hopefully that will set off a process of trade that will make both planets closer together.
Get in touch with Oscar
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
What you will learn in this episode
How to become a deep listener
Practical tips on how to not neglect your existing customers
Acquiring a new customer can cost five times more than retaining an existing customer.
How to listen to what your customers are not saying
Learning to listen to what’s unsaid
Why the magic phrase is ‘Tell me more’ and ‘I’m curious what else you’re thinking about on that topic.’
The 5 different levels of listening
How to take notes in meetings (this is really cool!)
‘If your goal can be achieved in your lifetime, it's not worth going for.’
Resources mentioned in this episode
Deep Listening: Impact Beyond Words by Oscar Trimboli
Oscar’s Deep Listening Podcast
We speak at about 125 to 150 words a minute. You can listen right now at 400 words a minute, but as a speaker, I can think at up 900 words a minute.
Jason Calacanis – This Week in Startups Podcast
Boris Conrad – World memory champion
Book Recommendations
Deep Listening: Impact Beyond Words by Oscar Trimboli
Business you would build on Mars
I think this is a transformational time in commerce. It means that Martians and people from the Earth will be able to trade for the first time. I don't know if it's Bitcoin, but we would need to set up a currency or rate of exchange between the two planets. What we need to do is figure out how do we transact across the galaxy? I hope that will be valuable to both marketplaces, and I know that creating a double sided marketplace is probably the hardest thing you can ever do in software development.
But in terms of promoting it, I just think that we need to get the Elon Musk of Mars, and the Elon Musk of Earth do the first trade together, and just record that in some kind of medium that both planets can see and hopefully that will set off a process of trade that will make both planets closer together.
Get in touch with Oscar
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Previous Episode
Episode 6: Building your first digital marketing campaign with Geoff Main from Passionberry Marketing
You will learn
- How to learn from your competitors while also staying true to your idea
- The main marketing pain points that Geoff sees with the businesses he works with
- Why a cookie-cutter approach to your marketing will not work
- Geoff’s questions that he asks businesses when he starts working with them
- How partnering with complimentary brands can lead to a win for both brands
- Why growth hacking is not the starting point of your marketing activity
- How to develop your sales skills
- How to build your marketing team
- How to take the first step and start a digital marketing campaign for your business
- Business lessons that you can learn from your parents
Resources mentioned
50% of all business fail within 2 years. One of the top two reasons is that business owners don't know how to market themselves effectively.
Unicorn Hunting - Milos Nikolic
SpyFu - Competitor Keyword Research Tool
SEMrush - Online Visibility Management Platform
Book Recommendation
Marketing Warfare By Al Ries and Jack Trout
Get in touch with Geoff
Geoff Main on LinkedIn
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
Next Episode
Episode 8 - How to Build your Personal Brand like Richard Branson with Fleur Brown
What you will learn in this episode
- Personal branding lessons from working with Richard Branson
- How to start building your own personal brand
- How to build a minimum viable personal brand
- Grow your message with a human face
- How your backstory is your businesses backstory
- How to write the perfect LinkedIn bio
- Lessons from founding TEDx Sydney
Resources mentioned in this episode
Take a Zambesi course with Fleur
Slack (check out the best Slack marketing group Online Marketing Geniuses)
Book Recommendations
The Business of Being YOU: Personal Brand Secrets of CEOs and Celebrities by Fleur Brown
This Is Marketing by Seth Godin
Back, After the Break by Osher Günsberg
What business you would build on Mars?
I would start some sort of communications platform. So one of my great, I guess, business crushes is Evan Williams who created Blogger, then Twitter, and Medium. So that platform is really, really amazing. I imagine language barriers would be an issue. So creating a platform where people can share their stories and it's automatically translated into English for us, I guess, or the equivalent language of whoever's there. That would be a priority for me. And then people on Earth who are grappling with climate change can write and share those stories and be inspired to come to Mars and escape the madness of Earth.
Get in touch with Fleur
To see the full episode transcript and get a listener exclusive 3 month free trial of Metigy, visit metigy.com/podcast
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/metigy-podcast-marketing-for-smes-21158/episode-7-how-to-become-a-deep-listener-and-not-neglect-your-existing-7415941"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to episode 7 - how to become a deep listener and not neglect your existing customers with oscar trimboli on goodpods" style="width: 225px" /> </a>
Copy