Ep 093 Core Sales Skills for the Next Generation of Buyers

10/03/24 • 36 min

Mental Selling: The Sales Performance Podcast

Sales is rapidly changing as younger buyers and larger, more complex buying committees become the norm. In this episode, Matt Heinz, Founder and President of Heinz Marketing, explains how the growing influence of millennial and Gen Z decision-makers is driving sales teams to change their communication styles. Despite these shifts, foundational skills like proactive outreach and early engagement remain essential for sales success, regardless of the target audience. Matt also talks about how crucial it is to respect the buyer’s journey. Instead of forcing people through the sales process, he suggests sellers focus on becoming trusted experts and connectors. By doing this, they can build credibility and trust in their industry. In this episode, you’ll learn: 1. Adapting Sales to Younger Buyers – Learn why building authentic, trust-based relationships is now critical to overcoming skepticism from younger buyers. 2. Early Engagement for Long-Term Success – Understand the value of engaging buyers early in their journey to influence the decision-making process. 3. The Importance of Brand in Modern Sales – Explore how strong personal and company branding helps salespeople stay top-of-mind throughout the buyer’s journey. Resources: Matt Heinz’s LinkedIn: https://www.linkedin.com/in/mattheinz Heinz Marketing: https://www.heinzmarketing.com/ Jump into the conversation: (00:00) Introduction to the Mental Selling podcast with host Will Milano and guest Matt Heinz (01:31) Building trust with skeptical buyers (05:52) The fluidity of the buyer’s journey (07:47) How to leverage the first mover advantage (10:22) Understanding your ideal customer profile (13:15) What is a “poised” prospect? (21:25) The role of buying committees in sales success (24:56) The “double thank you” framework (34:17) The role and value of brand in sales For more related content and information about improving sales performance, visit us at https://www.integritysolutions.com/

Previous Episode

Ep 092 What The Future of Sales Holds

What’s the future of sales? Many say there’s never been a better time to be in Sales. But how is it evolving as a profession, and what will its future hold? Meet Alexine Mudawar, CEO of Women in Sales and a powerhouse in sales leadership and community support. In this episode, Alexine joins host Will Milano to discuss the challenges of enterprise sales and the importance of trust. They discuss the need for a more extensive, well-managed pipeline, critical sales metrics, and strategies for alleviating the mental pressures of the job. Listen to this episode for strategies and a renewed perspective on your sales approach. In this episode, you’ll learn: 1. Why the Traditional Sales Funnel No Longer Fits Every Buyer’s Journey: Hear how the buying process has become increasingly nonlinear, making it crucial for salespeople to focus on adding value at every touch point. 2. The Critical Role of Community Support and Resources for Salespeople: Learn why building a community and utilizing resources can empower salespeople, helping them tackle the pressures of their role. 3. The Increasing Complexity of Enterprise Sales: Learn why enterprise sales isn't for everyone. Resources: Alexine Mudawar’s LinkedIn: https://www.linkedin.com/in/alexine-mudawar/ Women in Sales: https://www.women-in-sales.com/ Jump into the conversation: (00:00) Introduction to the Mental Selling podcast with host Will Milano and guest Alexine Mudawar (05:28) The evolution of the sales profession and adapting to self-service preferences among buyers (14:44) The mental health crisis in sales and the added challenges for women in the profession (22:53) Navigating the challenges of enterprise sales with multiple stakeholders (28:14) Conversations around women in sales (32:51) Handling emotional and mental pressures in sales For more related content and information about improving sales performance, visit us at https://www.integritysolutions.com/.

Next Episode

Ep 094 Building High-Performance Sales Teams Through Coaching

All high-performing sales teams have one thing in common—conflict. When handled thoughtfully, conflict can actually strengthen teams and drive success. Darcy Luoma, CEO of Darcy Luoma Coaching & Consulting, discusses the key elements that set thriving sales teams apart. It’s important to clearly define roles and responsibilities, allowing team members to contribute meaningfully according to their unique expertise. Understanding team dynamics is crucial to achieving this, and that’s where coaching comes into play. Darcy also introduces the Thoughtfully Fit framework, a tool to help salespeople navigate challenges and setbacks with resilience. In this episode, you’ll learn: 1. Why Conflict is Key to Success – Learn why thoughtful disagreement is essential for innovation and success. 2. Strategies for Managing Team Dynamics - Find out how assigning team roles based on individual strengths boosts productivity and collaboration. 3. The Role of Coaching in Elevating Sales Teams – Discover how coaching can transform team dynamics and improve results. Resources: Darcy Luoma’s LinkedIn: https://www.linkedin.com/in/darcyluoma/ Darcy Luoma Coaching & Consulting: https://darcyluoma.com/ Thoughtfully Fit: Your Training Plan for Life and Business Success: https://www.amazon.com/Thoughtfully-Fit-Training-Business-Success/dp/0785244824 Jump into the conversation: (00:00) Introduction to the Mental Selling podcast with host Will Milano and guest Darcy Luoma (01:12) Characteristics of high-performing sales teams (04:27) Embracing the growth mindset in sales (07:09) The four stages of team development (11:46) The Thoughtfully Fit framework (15:24) Coaching to enhance sales performance (18:53) Training for teamwork (27:16) How to pivot and deal with unexpected challenges For more related content and information about improving sales performance, visit us at www.integritysolutions.com/