Ep 050 Leveraging Your Social Media Presence for Sales

01/26/23 • 49 min

Mental Selling: The Sales Performance Podcast

In a noisy world, reputation and perception have never been more important for salespeople. Buyers only have time for those who clearly and consistently articulate value and expertise. So how do sellers create a mindset and approach that helps them build their brand on social platforms and create connections that will lead to more sales? In this episode, Sam McKenna, CEO of #samsales Consulting, shares how salespeople can leverage LinkedIn to bolster your sales outreach and strategy. **Additional resources from this episode:** - Sam’s LinkedIn: [https://www.linkedin.com/in/samsalesli](https://www.linkedin.com/in/samsalesli) - Sam’s Website: [https://www.samsalesconsulting.com/](https://www.samsalesconsulting.com/) **In this episode, you’ll learn:** - Why your LinkedIn network is your net worth - Why LinkedIn can be more successful than cold email outreach - How to fine-tune your sales outreach and messaging

Previous Episode

Ep 049 How To Tap Into The Productivity Mindset

Sales professionals, do you wish there were more hours in a day? Do you wish you could be more productive with the time you have? Matthew Dicks is an author, blogger, marketing and communications consultant, daily blogger, and author of the book Someday is Today. Basically, he’s a productivity expert who maximizes every minute he has to accomplish the things In this episode, Matthew shares his insights on how to be more productive to fuel your energy and sense of purpose. Early in his career, he learned that procrastination is often not about laziness but instead about a lack of preparation or fear of failure. Listen to learn tactics to create new habits, be more productive, and reduce the feeling of overwhelm that’s so prevalent in sales roles. **Additional resources from this episode:** - Matthew’s LinkedIn: [https://www.linkedin.com/in/matthew-dicks-84a95711/](https://www.linkedin.com/in/matthew-dicks-84a95711/) - Matthew’s Twitter: [https://twitter.com/matthewdicks](https://twitter.com/matthewdicks) - Matthew’s Website: www.matthewdicks.com - Someday Is Today: [https://www.amazon.com/s?k=someday+is+today&i=stripbooks&crid=1W49F4O07F0N1&sprefix=someday+is+today%2Cstripbooks%2C997&ref=nb_sb_ss_ts-doa-p_1_14](https://www.amazon.com/s?k=someday+is+today&i=stripbooks&crid=1W49F4O07F0N1&sprefix=someday+is+today%2Cstripbooks%2C997&ref=nb_sb_ss_ts-doa-p_1_14) - Story Worthy: [https://www.amazon.com/Storyworthy-audiobook/dp/B07GT7BMJV/ref=sr_1_1?keywords=storyworthy+matthew+dicks&qid=1670615620&s=books&sprefix=Story+Worthy+matthew%2Cstripbooks%2C100&sr=1-1](https://www.amazon.com/Storyworthy-audiobook/dp/B07GT7BMJV/ref=sr_1_1?keywords=storyworthy+matthew+dicks&qid=1670615620&s=books&sprefix=Story+Worthy+matthew%2Cstripbooks%2C100&sr=1-1)

Next Episode

Ep 051 Creating a People-First Sales Culture

Customers aren't going to buy unless they trust who they're working with, and the same goes for your team members. Sales managers are pivotal for any sales team to reach and exceed their goals, but true sales leadership is about more than managing numbers and pipelines. It's about creating a people-first culture where they feel secure, supported, and clear about the goals they need to achieve. In this episode, Helen Fanucci, a transformational sales leader with Microsoft, shares what sales managers should think about when it comes to leading and coaching their teams. Also a recent author, Helen shares tactics from her book Love Your Team, a Survival Guide for Sales Managers in a Hybrid World, which discusses strategies sales managers can implement to build stronger team cultures and deliver outsized business performance while retaining top talent. **Additional resources from this episode:** - Helen’s LinkedIn: [https://www.linkedin.com/in/helenfanucci](https://www.linkedin.com/in/helenfanucci) - Check out Helen’s podcast: [https://loveyourteampodcast.com/](https://loveyourteampodcast.com/) - Buy Helen’s book: [https://www.amazon.com/Love-Your-Team-Survival-Managers/dp/1544534000/ref=asc_df_1544534000/?tag=hyprod-20&linkCode=df0&hvadid=632085709568&hvpos=&hvnetw=g&hvrand=12696246064716327636&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9014835&hvtargid=pla-1879853881082&psc=1](https://www.amazon.com/Love-Your-Team-Survival-Managers/dp/1544534000/ref=asc_df_1544534000/?tag=hyprod-20&linkCode=df0&hvadid=632085709568&hvpos=&hvnetw=g&hvrand=12696246064716327636&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9014835&hvtargid=pla-1879853881082&psc=1) **In this episode, you’ll learn:** - How the accelerated shift to hybrid made good sales management essential - The importance of establishing outcome-based goals and objectives, not activity-based - How to approach coaching conversations with your team