Netflix + Sesame Street Is a Smart Brand Deal. HBO’s Rebrand? Not So Much.

05/21/25 • 34 min

Meme Team: Marketing, Business, and Culture

On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture... and this podcast decodes both.

Sesame Street is now available on Netflix (but still on PBS!)
Uber's route share announcement gets bungled (it's really not a bus!)
HBO finally drops the "Max" (it's cleaner)
Is everything going to become an AI chatbot?

Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠

More about Sonia's consulting firm: https://www.bendgrowth.co/

More about Amanda and her newsletter:

https://amandanat.com/

On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture... and this podcast decodes both.

Sesame Street is now available on Netflix (but still on PBS!)
Uber's route share announcement gets bungled (it's really not a bus!)
HBO finally drops the "Max" (it's cleaner)
Is everything going to become an AI chatbot?

Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠

More about Sonia's consulting firm: https://www.bendgrowth.co/

More about Amanda and her newsletter:

https://amandanat.com/

Previous Episode

Skechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand Moment

Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!

Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
Pope Leo XIV (is this America's big marketing opportunity?)

Follow us:

Sonia Baschez (@soniabaschez): ⁠LinkedIn⁠ and ⁠Twitter/X⁠

Amanda Natividad (@amandanat): ⁠LinkedIn⁠ and ⁠Twitter/X

More about Sonia's consulting firm: https://www.bendgrowth.co/

More about Amanda and her newsletter:

https://amandanat.com/

Next Episode

What Duolingo Got Wrong — and What Tom Cruise Gets Right

Bonus episode! You're welcome, teamsters.

Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.)
Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win us back after its AI-first disaster.)
All-American Rejects playing in your backyard. (We wish.)

Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠

Sonia's consulting firm: bendgrowth.co

Amanda and her newsletter: amandanat.com

Meme Team: memeteampodcast.com