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Meme Team: Marketing, Business, and Culture

Meme Team: Marketing, Business, and Culture

Sonia Baschez and Amanda Natividad

Meme Team is a marketing podcast about business, culture, and brand strategy. Marketing isn't just logic — it's culture. And this show decodes both. Hosts Sonia Baschez and Amanda Natividad break down real campaigns, cultural moments, and marketing trends with sharp takes and zero fluff. If you care about positioning, storytelling, or why the algorithm is acting weird again, this one's for you. New episodes every Wednesday.
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Top 10 Meme Team: Marketing, Business, and Culture Episodes

Goodpods has curated a list of the 10 best Meme Team: Marketing, Business, and Culture episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Meme Team: Marketing, Business, and Culture for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Meme Team: Marketing, Business, and Culture episode by adding your comments to the episode page.

Meme Team: Marketing, Business, and Culture - Protein Marketing, Katy Perry in Space, and Cultural WTFs

Protein Marketing, Katy Perry in Space, and Cultural WTFs

Meme Team: Marketing, Business, and Culture

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04/30/25 • 25 min

Sonia and Amanda discuss Americans' obsession with protein and protein products, the big problems about Katy Perry going to space (and what is wrong with Blue Origin's marketing), and then we end on a charming note about the Japanese ambassador to the UK Hiroshi Suzuki.

Follow us:

⁠Meme Team Podcast⁠ (official website)

@soniabaschez on ⁠LinkedIn⁠ and ⁠Twitter/X⁠

@amandanat on ⁠LinkedIn⁠ and ⁠Twitter/X

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Meme Team: Marketing, Business, and Culture - Duolingo Goes AI-First, KIND Rebrands, and Brands Bet on the Bots
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05/08/25 • 43 min

The queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:

  • Duolingo declaring itself 'AI-first'
  • How everything is content (and why this sucks)
  • The magic of Lego F1 cars
  • Rivian doubling down on community with its new ad campaign
  • AI and Mark Zuckerberg
  • KIND — and why a cringe moment outshined their thoughtful rebranding

Preorder Christina Garnett's new book: Transforming Customer–Brand Relationships

Follow all of us:

Christina Garnett (@ThatChristinaG): LinkedIn and Twitter/X

Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X

Amanda Natividad (@amandanat): LinkedIn and Twitter/X

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Meme Team: Marketing, Business, and Culture - Slate’s Truck Launch, Bot Farms, and Brands in Disguise

Slate’s Truck Launch, Bot Farms, and Brands in Disguise

Meme Team: Marketing, Business, and Culture

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05/01/25 • 41 min

Sonia and Amanda talk about millennial nostalgia, the innovative Slate Truck, the impact of viral user-generated content, and the challenges posed by bot farms on social media narratives.

Follow us:

Meme Team Podcast (official website)

@soniabaschez on LinkedIn and Twitter/X

@amandanat on LinkedIn and Twitter/X

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Meme Team: Marketing, Business, and Culture - Luxury Brand Myths, Rory McIlroy’s Halo Effect, and Ryan Coogler’s Quiet Influence
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04/30/25 • 22 min

First episode of the Meme Team podcast! Sonia and Amanda talk about why everyone cared so much about Rory McIlroy winning the Masters, the real tea about TikTokers saying all the luxury brands manufacture in China, and the significance of Ryan Coogler's thought leadership.

The conversation emphasizes the importance of storytelling, authenticity, and understanding audience truths in effective marketing.

Takeaways:

  • Rory McIlroy’s win resonated due to his long journey and underdog status.
  • Trend jacking should focus on authenticity and not self-promotion.
  • Nike’s ad for McIlroy celebrated his achievement rather than the brand.
  • Marketers should tap into universal truths to connect with audiences.
  • Luxury brands often face misconceptions about their manufacturing processes.
  • Consumers should be informed about the brands they support.
  • Authenticity in thought leadership is crucial for engagement.
  • Storytelling is a powerful tool in marketing strategies.
  • Brands should prepare content for upcoming viral moments.
  • Effective marketing is about understanding and addressing audience needs.

Sound Bites:

“People love an underdog.”

“Learn from the universal truths.”

“Show up in the way that you are.”

Follow us:

Meme Team Podcast (official website)

@soniabaschez on LinkedIn and Twitter/X

@amandanat on LinkedIn and Twitter/X

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Meme Team: Marketing, Business, and Culture - Netflix + Sesame Street Is a Smart Brand Deal. HBO’s Rebrand? Not So Much.
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05/21/25 • 34 min

On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture... and this podcast decodes both.

  • Sesame Street is now available on Netflix (but still on PBS!)
  • Uber's route share announcement gets bungled (it's really not a bus!)
  • HBO finally drops the "Max" (it's cleaner)
  • Is everything going to become an AI chatbot?

Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠

More about Sonia's consulting firm: https://www.bendgrowth.co/

More about Amanda and her newsletter:

https://amandanat.com/

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Meme Team: Marketing, Business, and Culture - Skechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand Moment
play

05/15/25 • 31 min

Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!

  • Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
  • Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
  • Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
  • Pope Leo XIV (is this America's big marketing opportunity?)

Follow us:

Sonia Baschez (@soniabaschez): ⁠LinkedIn⁠ and ⁠Twitter/X⁠

Amanda Natividad (@amandanat): ⁠LinkedIn⁠ and ⁠Twitter/X

More about Sonia's consulting firm: https://www.bendgrowth.co/

More about Amanda and her newsletter:

https://amandanat.com/

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Meme Team: Marketing, Business, and Culture - What Duolingo Got Wrong — and What Tom Cruise Gets Right

What Duolingo Got Wrong — and What Tom Cruise Gets Right

Meme Team: Marketing, Business, and Culture

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05/22/25 • 24 min

Bonus episode! You're welcome, teamsters.

  • Is Tom Cruise the last movie star and... one of the best marketers? (Hear us out.)
  • Duolingo purges its TikTok and Instagram and comes back... with a bizarre video. (Presumably to win us back after its AI-first disaster.)
  • All-American Rejects playing in your backyard. (We wish.)

Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠

Sonia's consulting firm: bendgrowth.co

Amanda and her newsletter: amandanat.com

Meme Team: memeteampodcast.com

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FAQ

How many episodes does Meme Team: Marketing, Business, and Culture have?

Meme Team: Marketing, Business, and Culture currently has 7 episodes available.

What topics does Meme Team: Marketing, Business, and Culture cover?

The podcast is about Marketing, Podcasts and Business.

What is the most popular episode on Meme Team: Marketing, Business, and Culture?

The episode title 'Duolingo Goes AI-First, KIND Rebrands, and Brands Bet on the Bots' is the most popular.

What is the average episode length on Meme Team: Marketing, Business, and Culture?

The average episode length on Meme Team: Marketing, Business, and Culture is 32 minutes.

How often are episodes of Meme Team: Marketing, Business, and Culture released?

Episodes of Meme Team: Marketing, Business, and Culture are typically released every 6 days.

When was the first episode of Meme Team: Marketing, Business, and Culture?

The first episode of Meme Team: Marketing, Business, and Culture was released on Apr 30, 2025.

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