
Duolingo Goes AI-First, KIND Rebrands, and Brands Bet on the Bots
05/08/25 • 43 min
1 Listener
The queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:
- Duolingo declaring itself 'AI-first'
- How everything is content (and why this sucks)
- The magic of Lego F1 cars
- Rivian doubling down on community with its new ad campaign
- AI and Mark Zuckerberg
- KIND — and why a cringe moment outshined their thoughtful rebranding
Preorder Christina Garnett's new book: Transforming Customer–Brand Relationships
Follow all of us:
Christina Garnett (@ThatChristinaG): LinkedIn and Twitter/X
The queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:
- Duolingo declaring itself 'AI-first'
- How everything is content (and why this sucks)
- The magic of Lego F1 cars
- Rivian doubling down on community with its new ad campaign
- AI and Mark Zuckerberg
- KIND — and why a cringe moment outshined their thoughtful rebranding
Preorder Christina Garnett's new book: Transforming Customer–Brand Relationships
Follow all of us:
Christina Garnett (@ThatChristinaG): LinkedIn and Twitter/X
Previous Episode

Slate’s Truck Launch, Bot Farms, and Brands in Disguise
Sonia and Amanda talk about millennial nostalgia, the innovative Slate Truck, the impact of viral user-generated content, and the challenges posed by bot farms on social media narratives.
Follow us:
Meme Team Podcast (official website)
Next Episode

Skechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand Moment
Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!
- Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
- Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
- Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
- Pope Leo XIV (is this America's big marketing opportunity?)
Follow us:
Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X
Amanda Natividad (@amandanat): LinkedIn and Twitter/X
More about Sonia's consulting firm: https://www.bendgrowth.co/
More about Amanda and her newsletter:
https://amandanat.com/
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/meme-team-marketing-business-and-culture-685718/duolingo-goes-ai-first-kind-rebrands-and-brands-bet-on-the-bots-90929345"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to duolingo goes ai-first, kind rebrands, and brands bet on the bots on goodpods" style="width: 225px" /> </a>
Copy