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Meme Team: Marketing, Business, and Culture - Skechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand Moment

Skechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand Moment

05/15/25 • 31 min

Meme Team: Marketing, Business, and Culture

Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!

  • Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
  • Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
  • Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
  • Pope Leo XIV (is this America's big marketing opportunity?)

Follow us:

Sonia Baschez (@soniabaschez): ⁠LinkedIn⁠ and ⁠Twitter/X⁠

Amanda Natividad (@amandanat): ⁠LinkedIn⁠ and ⁠Twitter/X

More about Sonia's consulting firm: https://www.bendgrowth.co/

More about Amanda and her newsletter:

https://amandanat.com/

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Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!

  • Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
  • Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
  • Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
  • Pope Leo XIV (is this America's big marketing opportunity?)

Follow us:

Sonia Baschez (@soniabaschez): ⁠LinkedIn⁠ and ⁠Twitter/X⁠

Amanda Natividad (@amandanat): ⁠LinkedIn⁠ and ⁠Twitter/X

More about Sonia's consulting firm: https://www.bendgrowth.co/

More about Amanda and her newsletter:

https://amandanat.com/

Previous Episode

undefined - Duolingo Goes AI-First, KIND Rebrands, and Brands Bet on the Bots

Duolingo Goes AI-First, KIND Rebrands, and Brands Bet on the Bots

The queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:

  • Duolingo declaring itself 'AI-first'
  • How everything is content (and why this sucks)
  • The magic of Lego F1 cars
  • Rivian doubling down on community with its new ad campaign
  • AI and Mark Zuckerberg
  • KIND — and why a cringe moment outshined their thoughtful rebranding

Preorder Christina Garnett's new book: Transforming Customer–Brand Relationships

Follow all of us:

Christina Garnett (@ThatChristinaG): LinkedIn and Twitter/X

Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X

Amanda Natividad (@amandanat): LinkedIn and Twitter/X

Next Episode

undefined - Netflix + Sesame Street Is a Smart Brand Deal. HBO’s Rebrand? Not So Much.

Netflix + Sesame Street Is a Smart Brand Deal. HBO’s Rebrand? Not So Much.

On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture... and this podcast decodes both.

  • Sesame Street is now available on Netflix (but still on PBS!)
  • Uber's route share announcement gets bungled (it's really not a bus!)
  • HBO finally drops the "Max" (it's cleaner)
  • Is everything going to become an AI chatbot?

Follow us:

Sonia Baschez (@soniabaschez): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠⁠

Amanda Natividad (@amandanat): ⁠⁠LinkedIn⁠⁠ and ⁠⁠Twitter/X⁠

More about Sonia's consulting firm: https://www.bendgrowth.co/

More about Amanda and her newsletter:

https://amandanat.com/

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<a href="https://goodpods.com/podcasts/meme-team-marketing-business-and-culture-685718/skechers-9b-play-apple-and-bono-ugh-and-the-vaticans-brand-moment-91335251"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to skechers’ $9b play, apple and bono (ugh), and the vatican’s brand moment on goodpods" style="width: 225px" /> </a>

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