Skechers’ $9B Play, Apple and Bono (ugh), and the Vatican’s Brand Moment
05/15/25 • 31 min
Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!
- Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
- Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
- Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
- Pope Leo XIV (is this America's big marketing opportunity?)
Follow us:
Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X
Amanda Natividad (@amandanat): LinkedIn and Twitter/X
More about Sonia's consulting firm: https://www.bendgrowth.co/
More about Amanda and her newsletter:
https://amandanat.com/
Marketing isn't just logic — it's culture. The Meme Team podcast decodes both. Let's goooo!
- Apple Vision Pro and Bono (it's like they're trying to make 'fetch' happen)
- Skechers doubled down on this one audience segment — and got to a $9.4 billion valuation
- Final Destination's brilliant guerilla marketing (but if I see a truck with logs on the freeway, I am taking the next exit)
- Pope Leo XIV (is this America's big marketing opportunity?)
Follow us:
Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X
Amanda Natividad (@amandanat): LinkedIn and Twitter/X
More about Sonia's consulting firm: https://www.bendgrowth.co/
More about Amanda and her newsletter:
https://amandanat.com/
Previous Episode
Duolingo Goes AI-First, KIND Rebrands, and Brands Bet on the Bots
The queen of Marketing Twitter joins the Meme Team podcast! Christina Garnett, author of the forthcoming book, "Transforming Customer–Brand Relationships: Use Emotional Connection To Build Loyalty" chats with Sonia and Amanda about:
- Duolingo declaring itself 'AI-first'
- How everything is content (and why this sucks)
- The magic of Lego F1 cars
- Rivian doubling down on community with its new ad campaign
- AI and Mark Zuckerberg
- KIND — and why a cringe moment outshined their thoughtful rebranding
Preorder Christina Garnett's new book: Transforming Customer–Brand Relationships
Follow all of us:
Christina Garnett (@ThatChristinaG): LinkedIn and Twitter/X
Next Episode
Netflix + Sesame Street Is a Smart Brand Deal. HBO’s Rebrand? Not So Much.
On the Meme Team podcast, we talk about the logic behind virality. Because marketing isn’t just logic — it’s culture... and this podcast decodes both.
- Sesame Street is now available on Netflix (but still on PBS!)
- Uber's route share announcement gets bungled (it's really not a bus!)
- HBO finally drops the "Max" (it's cleaner)
- Is everything going to become an AI chatbot?
Follow us:
Sonia Baschez (@soniabaschez): LinkedIn and Twitter/X
Amanda Natividad (@amandanat): LinkedIn and Twitter/X
More about Sonia's consulting firm: https://www.bendgrowth.co/
More about Amanda and her newsletter:
https://amandanat.com/
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