My Fight with Depression - Mental Health Awareness Week 2021

05/11/21 • 78 min

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Membership Geeks Podcast with Mike Morrison

In this one-off bonus episode to mark Mental Health Awareness Week, I'm opening up about my history of dealing with clinical depression.

To say this is not a typical episode of The Membership Guys Podcast would be an understatement...

There's nothing here about memberships, there are no tips, there is no advice. Just my story of mental health challenges which I'm sharing in the hopes of removing the stigma and normalising discussion around topics like depression.

If you choose to skip this and stick to the 'membership stuff' then that definitely does not make you a bad person!

However if you do listen then I hope sharing this frank, "warts and all" story of my personal fight with depression helps you to either better navigate your own challenges or to support others in your life who are struggling.

Please consider supporting others by donating to www.mind.org.uk or alternative mental health charities in your area if you can.

In this one-off bonus episode to mark Mental Health Awareness Week, I'm opening up about my history of dealing with clinical depression.

To say this is not a typical episode of The Membership Guys Podcast would be an understatement...

If you choose to skip this and stick to the 'membership stuff' then that definitely does not make you a bad person!

Please consider supporting others by donating to www.mind.org.uk or alternative mental health charities in your area if you can.

Previous Episode

305 - 12 Universal Truths of Membership Marketing

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What’s the secret to marketing your membership? Spoiler: there isn’t just one secret! There are multiple different methods to try, but there are some universal truths to always bear in mind first.

In this episode, we share the 12 universal truths to membership marketing. There may not be some hidden secret that will guarantee you success, but these truths apply to all types of membership (and many other businesses as well.)

If you’re unsure of what marketing approach to take or whether you need to spend much time marketing at all, don’t miss this episode!

Essential Learning Points:

The 12 universal truths that apply to all memberships
Why there’s never a one-size-fits-all approach to marketing
Why building trust should be a key part of your marketing
The importance of marketing and why you can’t overlook it

Important Links & Mentions:

Key Quotes:

“Think of your membership as a painkiller, not a vitamin. You want it to be a must-have, not a nice-to-have.”

“An average product that has great marketing will always beat a great product with average marketing.”

“What someone says about you is worth so much more than what you say about yourself.”

Next Episode

306 - When is it The Right Time to Start a Membership Site

Are you ready to launch a membership? Are you really ready?

If you’ve been toying with the idea of launching a membership for some time, you might be wondering if the timing is right. Many business gurus out there will tell you to jump in and “just start,” but hold on!

Memberships are a funny business. Launching your membership is all about timing it right. If you get it wrong, it’s much harder to change your mind or get out of it when you have paying members with high expectations. You need to do the groundwork first.

In this episode, we take you through the signs that now is the time to launch your membership. These are signs that your membership will get off to a great start, has a real audience, and won’t fizzle out over time.

Essential Learning Points:

Why timing is so important when starting a membership
The downsides of jumping into a membership before you’re ready
Why you need to be clear on what you’re offering and who you’re serving
How much time you need to dedicate at the beginning
Why building your audience before launching a membership is the best move

Important Links & Mentions:

Key Quotes:

“The most successful memberships are the ones that solve a specific problem and serve a specific audience.”

“The riches are in the niches when it comes to memberships.”

“It's not about having thousands of people on an email list before you can even contemplate starting a membership. It's far more important that your following is relevant than it is huge.”