Programmatic Ad In-Housing's Benefits & Drawbacks -- Sergey Shchelkov // Epom
07/03/23 • 20 min
Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. Video and audio ads are gaining popularity due to social video advertising growth and increased interest in TikTok and Instagram stories. But, when it comes to buying your own media, how do you determine what are the best-performing ad formats? Today, Sergey discusses the best-performing ad formats for programmatic. Show Notes
Connect With:
- Sergey Shchelkov: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. Video and audio ads are gaining popularity due to social video advertising growth and increased interest in TikTok and Instagram stories. But, when it comes to buying your own media, how do you determine what are the best-performing ad formats? Today, Sergey discusses the best-performing ad formats for programmatic. Show Notes
Connect With:
- Sergey Shchelkov: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Previous Episode
Improving Newsletter Conversion Rates -- Emily McGuire // AWeber
Emily McGuire, Customer Evangelist at AWeber, discusses email list-building tactics and must know email marketing strategies. As marketers, we compete with so many distractions and have a very short window of time to capture our target audience’s attention. Unfortunately, one of the big mistakes we make when sending out newsletters is forgetting to tell people how to become a customer. Today, Emily talks about how you can improve your newsletter conversions. Show Notes
Connect With:
- Emily McGuire: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Next Episode
Best-Performing Ad Formats for Programmatic -- Sergey Shchelkov // Epom
Sergey Shchelkov, a Sales Executive at Epom, talks about how to leverage the potential of programmatic advertising this year. After bringing programmatic advertising in-house, Bayer was able to save $10 million on advertising. However, for smaller players with less budget and resources, could in-housing programmatic advertising provide the same benefits? Today, Sergey discusses programmatic ad in-housing’s benefits and drawbacks. Show Notes
Connect With:
- Sergey Shchelkov: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/martech-podcast-marketing-technology-business-growth-445456/programmatic-ad-in-housings-benefits-and-drawbacks-sergey-shchelkov-ep-60898091"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to programmatic ad in-housing's benefits & drawbacks -- sergey shchelkov // epom on goodpods" style="width: 225px" /> </a>
Copy