MarTech Podcast ™ // Marketing + Technology = Business Growth

Yaniv Makover, CEO of Anyword, talks about how AI is transforming creative industries. While AI can assist in content generation, it should be seen as a tool to enhance and augment human creativity rather than replace it. Striking the right balance between leveraging AI capabilities and nurturing one's own creativity is essential to maximize the potential of both and achieve truly remarkable outcomes. Today, Yaniv discusses leveraging AI without losing your creativity. Show Notes

Connect With:

• Yaniv Makover: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses. For marketers, the ability to connect identifiers and create a holistic view of identity across channels and devices will become even more critical. Today, Kristina discusses the new identity data landscape. Show Notes

Connect With:

• Kristina Prokop: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Brooke Sellas, the Founder and CEO at B Squared Media, a boutique digital marketing agency specializing in social media marketing and advertising services. In part 1 of our conversation, we discuss if social organic is dead or underutilized. Show Notes

Connect With:

• Brooke Sellas: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we're going to discuss the strategy, practice, and legality of collecting emails from web traffic. Joining us is Adam Robinson, the Founder of GetEmails, which is the world's first ever email-based retargeting software. In part 1 of our conversation, we are going to discuss how to get email addresses from your web traffic. Show Notes

Connect With:

• Adam Robinson: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today we rebroadcast our conversation with Scott Vaughan, the CMO at Integrate, the leader in demand & marketing orchestration. In part 1 of our conversation, we are going to discuss the role that marketing attribution plays in different types of organizations. Show Notes

Connect With:

• Scott Vaughan - Website // Linkedin // Twitter
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn // Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.