How Reaching Your Audience is Evolving -- Andy Mowat // Gated
04/03/23 • 17 min
Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. The mentality of most people today is to ignore bad emails and move on with their day. This is making it increasingly difficult to grab their attention through cold email marketing. Today, Andy discusses how reaching your audience is evolving. Show Notes
Connect With:
- Andy Mowat: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. The mentality of most people today is to ignore bad emails and move on with their day. This is making it increasingly difficult to grab their attention through cold email marketing. Today, Andy discusses how reaching your audience is evolving. Show Notes
Connect With:
- Andy Mowat: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Previous Episode
Defining a Playbook of Sales Strategies -- Jamie Cleghorn // Bain & Company
Partner at Bain & Company, Jamie Cleghorn, wraps up discussions on the relationship between management consulting and marketing. The way customers make purchases nowadays goes beyond the sales rep. Marketing and product teams are much more involved in today’s buying cycle. Today, Jamie shares Bain & Company’s suggestions on defining a playbook for your sales strategies. Show Notes
Connect With:
- Jamie Cleghorn: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Next Episode
Impacts of Gated Email -- Andy Mowat // Gated
Andy Mowat, CEO of Gated, talks about tools that can help you control your inbox. As email clutter becomes a growing concern for many individuals, marketers are facing the challenge of getting their messages seen in a crowded inbox. While email has traditionally been a cost-effective communication channel, tools like Gated are disrupting this model by requiring marketers to pay for user attention and access to their inboxes. Today, Andy discusses the impact of gated email. Show Notes
Connect With:
- Andy Mowat: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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