
Where Direct Response Fits Into Your Marketing Mix - Ron Jacobs // Jacobs & Clevenger
05/16/20 • 20 min
Today we rebroadcast our conversation with Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. In part 1 of our conversation, Ron is going to tell us about the role direct marketing should play in your marketing mix. Show Notes
Connect With:
- Ron Jacobs - Website // LinkedIn // Twitter
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Today we rebroadcast our conversation with Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. In part 1 of our conversation, Ron is going to tell us about the role direct marketing should play in your marketing mix. Show Notes
Connect With:
- Ron Jacobs - Website // LinkedIn // Twitter
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Previous Episode

An Entrepreneur's Guide to Professional Skill Development -- Anik Singal // Lurn, Inc.
Today we're going to discuss the systems used by a great entrepreneur to monetize multiple channels of marketing. Joining us is Anik Singal, the CEO at Lurn, which is a digital asset management and work management software company. In part 3 of our conversation, we're going to discuss professional skill development. Show Notes
Connect With:
- Anik Singal: Website // LinkedIn
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Next Episode

Using Data to Optimize Direct Response Efforts - Ron Jacobs // Jacobs & Clevenger
Today we rebroadcast our conversation with Ron Jacobs, President of Jacobs and Clevenger, which is an independent creative communications firm fixated on developing great user experiences that enable customer decisions. In part 2 of our conversation, we are going to discuss how to use data to optimize direct response efforts. Show Notes
Connect With:
- Ron Jacobs - Website // LinkedIn // Twitter
- The MarTech Podcast: Email // LinkedIn // Twitter
- Benjamin Shapiro: Website // LinkedIn // Twitter
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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