Creating an Effective Organic Growth Strategy (Jordan Koene -- Searchmetrics)

06/26/18 • 18 min

MarTech Podcast ™ // Marketing + Technology = Business Growth

In today’s episode, we’re going to replay one of this podcast’s first episodes, where I was fortunate enough to sit down with Jordan Koene, who is both one of this podcasts’ sponsors and a world-renowned expert in driving SEO & organic growth. Jordan is the General Manager of the US Market at Searchmetrics, and in this episode he is going to walk us through his background, his role at Searchmetrics, and his keys to creating an effective organic growth strategy. Transcript: https://benjshap.com/martech-podcast/using-content-seo-to-drive-organic-traffic-jordan-koene-searchmetrics Interview Guest Website: https://www.searchmetrics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Previous Episode

Selling New Products on Amazon (Case Study) -- Adam Weiler // Sunken Stone (Part 2)

Today we continue our conversation with Adam Weiler, founder of Sunken Stone, a premium channel partner that help companies optimize their marketing efforts on Amazon. In our last episode, Adam walked us through how he became an Amazon expert, how the platform has changed over time, and the types of companies that are finding success on Amazon. In this episode, Adam is going to discuss best practices and strategies he uses to help his clients maximize their ROI in the Amazon Marketplace. Transcript: https://benjshap.com/martech-podcast/how-amazon-took-over-the-ecommerce-world Interview Guest Website: https://sunkenstone.com/wp/ See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Next Episode

Using Content (& SEO) As a Growth Vehicle (Jordan Koene -- Searchmetrics)

Today, we’re going to continue the replay of our conversation with Jordan Koene, who is both one of this podcast's sponsors and a world-renowned expert in driving SEO & organic growth. In this episode, Jordan is going to talk us through the tradeoffs of investing in paid and earned media, how to use content as a marketing vehicle, and an overview of the tools SEO’s use to drive business results. Transcript: https://benjshap.com/martech-podcast/using-content-seo-to-drive-organic-traffic-jordan-koene-searchmetrics Interview Guest Website: https://www.searchmetrics.com See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.