Marketing Trends - Transformation and Creating a ‘Today Business’ with Aditi Javeri Gokhale, Chief Commercial Officer & President of Investment Products and Services at Northwestern Mutual

Transformation and Creating a ‘Today Business’ with Aditi Javeri Gokhale, Chief Commercial Officer & President of Investment Products and Services at Northwestern Mutual

11/13/19 • 43 min

Transformation takes time. But time isn’t a luxury that marketing leaders can always afford. When Aditi Javeri Gokhale first stepped into the CMO role of Northwestern Mutual, she had just a few short months to define a new direction.

On this episode of Marketing Trends, she talks about how she was able to enact rapid change and move her marketing organization in a more productive direction. Aditi also talks about delivering personalized content, innovating in the financial services sector, and much more.

Links:

Full Links, Notes, & Quotes: http://bit.ly/33Mn4YM

Aditi’s LinkedIn: linkedin.com/in/aditi-javeri-gokhale-5166718/

Aditi’s Twitter: twitter.com/aditigokhale_

Northwestern Mutual: northwesternmutual.com/

3 Key Takeaways:

Successful marketing needs to do more than spread brand awareness. That awareness needs to lead to action.

In today’s data-rich environment, marketing content should be tailored to the particular situation of its audience.

Having good data is not enough. The difference between successful marketers and others is the ability to draw insights and execute on the insights drawn from that data.

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Links:

Full Links, Notes, & Quotes: http://bit.ly/33Mn4YM

Aditi’s LinkedIn: linkedin.com/in/aditi-javeri-gokhale-5166718/

Aditi’s Twitter: twitter.com/aditigokhale_

Northwestern Mutual: northwesternmutual.com/

3 Key Takeaways:

Successful marketing needs to do more than spread brand awareness. That awareness needs to lead to action.

In today’s data-rich environment, marketing content should be tailored to the particular situation of its audience.

Having good data is not enough. The difference between successful marketers and others is the ability to draw insights and execute on the insights drawn from that data.

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To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Previous Episode

Becoming a Complete Marketer with Alecha Stackle, SVP & CMO of RealPage

With the number of technologies and disciplines involved in marketing, it is easier than ever for marketing professionals to specialize. But for a marketer to become a leader, they need to widen their scope and understand how to interface with every aspect of marketing, according to Alecha Stackle. Alecha is the SVP & CMO of RealPage, and has more than two decades of marketing experience with companies like Thompson Reuters and Dell.

On this episode, Alecha talks about how to become a complete marketer, how to identify content that works, and how to engineer a more effective customer journey.

Links:

Full Notes & Quotes: http://bit.ly/2NEViYK

Alecha’s LinkedIn: linkedin.com/in/alechastackle/

Alecha’s Twitter: twitter.com/alechastackle

RealPage: realpage.com/

3 Key Takeaways:

Marketers need to find a way to get a wide exposure to different functions, departments, technologies, and experiences in order to become effective marketing leaders.

Market forces have made it more important than ever to create a complete and thoughtful customer journey.

New CMOs can’t do everything on their agenda. They should be careful about what they promise and focus on those things that will have the largest impact.

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To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Next Episode

Agile Marketing with Jascha Kaykas-Wolff, CMO of Mozilla

Few processes hold as much promise as the idea of agile marketing. It has the potential to improve efficiency and effectiveness for marketing teams of all sizes. To find out more about this revolutionary system, we spoke with Jascha Kaykas-Wolff.

Jascha is the CMO of Mozilla and has previously served as the CMO of BitTorrent and the founder of Growthverse. On this episode, he talks about agile marketing, open-source, his best advice for a CMO, and much more.

Links:

Full Links, Quotes, & Notes: http://bit.ly/2NZ5M5c

LinkedIn: linkedin.com/in/kaykas/

Twitter: twitter.com/kaykas

Mozilla Website: mozilla.org/en-US/

3 Key Takeaways:

To get ahead in your career as a marketer, be clear about what you do and how you help others.

Agile marketing is all about determining priorities and working on those priorities more efficiently.

To be effective, CMOs can’t just understand marketing, they have to understand the underlying dynamics of the business.

Are you at Dreamforce 2019 this week? Come join us for a live episode this Tuesday, November 19th at 5:30 pm at the Pied Piper Bar in the Palace Hotel. Find more details and RSVP here: https://www2.pardot.com/event/1119/marketing-trends-live

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To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.