Meet the AI ‘Superhuman’ That Will Outsell Your Top Rep

01/22/25 • 41 min

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On this episode of Marketing Trends, Amanda Kahlow, founder of 6sense and CEO of 1mind, explores the future of B2B sales and marketing through the lens of AI superhumans.

Amanda introduces us to a groundbreaking AI superhuman designed to think, empathize, engage with customers — better than your top-performing rep.

She also discusses how incremental changes can drive massive categorical transformation. So many of us once thought that getting into a stranger’s car for a ride to the airport or renting out your house to strangers was “creepy”, but overtime AirBnb and Uber became our new normal. We may see AI superhumans as an outlandish concept now, but in just a few years they could become an integral part of our daily lives.

Tune in for scrappy marketing strategies for startups, unique approaches to consolidating marketing tech stacks, and discover how AI can dramatically cut costs while improving efficiency. Plus, Amanda offers a deeply personal story of resilience, including her dual journey through IVF and adoption, and the unexpected lessons it brought to her leadership style.

Key Moments:

00:00 Who Is 2x AI CEO Amanda Kahlow?

03:24 The Origin of 6sense

07:01 Innovative Marketing Strategies

09:06 Building 1mind & The Mission Behind AI Superhumans

20:30 Generative AI in Sales: Balancing Creativity and Accuracy

21:46 AI Evolution: From Deflection to Engagement

22:24 Personalizing Sales with AI: Mirroring and Customization

23:19 Scrappy Marketing Techniques for 2025

24:05 Eating Your Own Dog Food: Using Your Product Internally

26:12 Building Relationships and Leveraging Experience

29:01 Future-Proofing Marketing Skills with AI

31:06 Defining Your Personal Mission Statement

34:18 The Journey to Motherhood: IVF & Adoption

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode of Marketing Trends, Amanda Kahlow, founder of 6sense and CEO of 1mind, explores the future of B2B sales and marketing through the lens of AI superhumans.

Amanda introduces us to a groundbreaking AI superhuman designed to think, empathize, engage with customers — better than your top-performing rep.

Key Moments:

00:00 Who Is 2x AI CEO Amanda Kahlow?

03:24 The Origin of 6sense

07:01 Innovative Marketing Strategies

09:06 Building 1mind & The Mission Behind AI Superhumans

20:30 Generative AI in Sales: Balancing Creativity and Accuracy

21:46 AI Evolution: From Deflection to Engagement

22:24 Personalizing Sales with AI: Mirroring and Customization

23:19 Scrappy Marketing Techniques for 2025

24:05 Eating Your Own Dog Food: Using Your Product Internally

26:12 Building Relationships and Leveraging Experience

29:01 Future-Proofing Marketing Skills with AI

31:06 Defining Your Personal Mission Statement

34:18 The Journey to Motherhood: IVF & Adoption

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Previous Episode

Passing the Torch: A New Era for Marketing Trends with Stephanie Postles

This isn’t your typical Marketing Trends interview. In this special episode, host Jeremy Bergeron is officially passing the mic to Stephanie Postles, the founder and CEO of Mission.org.

Stephanie, an experienced host and executive, shares her vision for the future of the show — emphasizing the importance of scrappy, authentic marketing stories and the impact of AI on cross-functional teams. We’re also covering the convergence of B2B and B2C marketing, the decline of influencer marketing, and the need for genuine thought leadership.

Tune in to reflect on Jeremy’s four-year journey as the host of Marketing Trends, find out what new and exciting role he will be stepping into, and hear exactly what Stephanie has in mind for the future of Marketing Trends.

Key Moments:

00:00 Welcome to Marketing Trends
01:11 Introducing Stephanie Postles
02:45 Passing the Mic: Reflections and Excitement
04:45 The Origin of Marketing Trends
10:05 Looking Ahead: AI and Cross-Functional Collaboration
15:50 Future of Marketing: Authenticity Over Influencers
18:20 Exciting Guests and Future Plans
19:36 Farewell and New Beginnings

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Next Episode

Do More With Less! B2B Marketers Can Stop Falling Behind!

Neglected customers. Disconnected executives. And a limited budget.

What if the remedy to all of the issues plaguing our marketing strategy was... simple?

What if the key to staying relevant allowed marketers to do more with less?
Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, shares her modern marketing playbook — and there’s a lot to learn. Adriana, who has a rich background in digital marketing and brand building, is giving away the keys to leveraging AI, building community, and integrating SMS in B2B marketing strategies for 2025. She highlights the importance of collaboration among executive leaders, and provides practical tips on inviting your customers to the conversation. Tune in for truly valuable lessons for marketers aiming to stay ahead in a rapidly evolving landscape.