Marketing: The Story of People with Travis Chambers, Chief Media Hacker and Founder of Chamber.Media
10/21/19 • 50 min
Many advertising agencies believe that sexy is what sells in today's marketplace, but Travis Chambers, Chief Media Hacker and Founder of Chamber.Media, takes a different approach. He believes that understanding and relating to the audience is what makes a good advertising campaign: "We all want to be working on the cool, sexy thing." Travis says. "But I've seen some of the stuff that's not very sexy do really well. It's all about performance".
On this episode of Marketing Trends, Travis sits down with Ian Faison to discuss his philosophy about what makes a marketing campaign great and how Chamber.Media differentiates itself from the competition. Travis discusses virality and social media, and also how to integrate these new forms of marketing with more traditional campaigns.
Links:
Full Notes & Quotes: http://bit.ly/2qqELhO
Travis’s LinkedIn: http://bit.ly/2MrQ4yD
Travis’s Twitter: http://bit.ly/2VTZar6
Chamber.Media: http://bit.ly/33HGVrx
3 Key Takeaways:
Marketing is not always about what is sexy; it’s about connecting with and relating to the audience.
Social ads are a great way to reach your target audience, but they’re not the only way and should be used in the context of a wider campaign.
The biggest challenge in marketing is making people care about ads. Emotion is the key to accomplishing this.
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Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.
To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Many advertising agencies believe that sexy is what sells in today's marketplace, but Travis Chambers, Chief Media Hacker and Founder of Chamber.Media, takes a different approach. He believes that understanding and relating to the audience is what makes a good advertising campaign: "We all want to be working on the cool, sexy thing." Travis says. "But I've seen some of the stuff that's not very sexy do really well. It's all about performance".
On this episode of Marketing Trends, Travis sits down with Ian Faison to discuss his philosophy about what makes a marketing campaign great and how Chamber.Media differentiates itself from the competition. Travis discusses virality and social media, and also how to integrate these new forms of marketing with more traditional campaigns.
Links:
Full Notes & Quotes: http://bit.ly/2qqELhO
Travis’s LinkedIn: http://bit.ly/2MrQ4yD
Travis’s Twitter: http://bit.ly/2VTZar6
Chamber.Media: http://bit.ly/33HGVrx
3 Key Takeaways:
Marketing is not always about what is sexy; it’s about connecting with and relating to the audience.
Social ads are a great way to reach your target audience, but they’re not the only way and should be used in the context of a wider campaign.
The biggest challenge in marketing is making people care about ads. Emotion is the key to accomplishing this.
---
Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.
To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
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Next Episode
Scaling an Amazon Strategy with Kiri Masters, Founder and CEO of Bobsled Marketing
Amazon is becoming an ever-larger part of the distribution and marketing strategies for more and more brands. So how can brands optimize their presence on this e-commerce giant? To find out, we talked to Kiri Masters, founder of Bobsled Marketing, a digital agency committed to helping brands of all sizes grow and protect their Amazon marketplace channels.
On this episode of Marketing Trends, Kiri talks all things Amazon. She shares which brands should and shouldn’t be selling through Amazon, what the latest update and trends are with the platform, how to think about developing an effective Amazon strategy, and much more.
Links:
Full Notes & Quotes: http://bit.ly/2JaZPiO
Kiri’s LinkedIn: http://bit.ly/2qsTatV
Kiri’s Twitter: http://bit.ly/2nUlEvw
Bobsled Marketing: http://bit.ly/31yHrqE
3 Key Takeaways:
To successfully scale on Amazon, you must have a team approach to it, not just a single Amazon pro.
Brands need to take a realistic look at whether their product has strong enough customer relationships to warrant a direct-to-consumer approach or whether they should consider distribution on Amazon.
Amazon isn’t just a distribution platform, it’s also a search-engine where consumers go to look for physical products.
---
Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast.
To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
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