Making Digital Memories With Lachlan Davidson, Head of Digital and Marketing, Memories Group Limited

08/03/22 • 48 min

Memorializing a lost loved one is a longstanding human custom. But how is that tradition changing in today’s digital world? Lachlan Davidson is the Head of Digital and Marketing for Memories Group Limited, a leader in the burgeoning digital legacy industry. Lachlan joins us to discuss how technological innovation is opening the door to new possibilities in the memorialization space and shares the joys and challenges of growing a category as a marketer.

Tune in to learn:

Memories Group Limited’s services (4:20)
Creating and growing a new marketing category (21:50)
The technology that exists that will enhance how Memories Group serves customers (36:20)

Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Tune in to learn:

Memories Group Limited’s services (4:20)
Creating and growing a new marketing category (21:50)
The technology that exists that will enhance how Memories Group serves customers (36:20)

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Previous Episode

The Modern Age of Sports Marketing With Eric Tosi, Chief Marketing Officer, Foley Entertainment Group/Vegas Golden Knights

The Vegas Golden Knights made history when they reached the 2018 Stanley Cup Finals in their first NHL season. But the franchise’s early success can be attributed to more than just the action on the rink. Eric Tosi, the Chief Marketing Officer for the Vegas Golden Knights and Foley Entertainment Group, has been with the team from the outset and joins us to offer insider tips on how he helped build a standout sports brand in a city teeming with entertainment options.

Tune in to learn:

How Eric entered the sports marketing field (6:00)
How to raise brand awareness in a city full of brands (17:50)
The future of sports marketing (32:50)
About Foley Entertainment Group’s offerings (48:00)

Mentions:

Henderson Silver Knights
Vegas Knight Hawks
City National Arena
Lifeguard Arena
Dollar Loan Center
Black Walnut Inn & Vineyard
Hotel Les Mars
Hotel Californian
Whitefish Mountain Resort
Rock Creek Cattle Company
“Campaign Trail: Beats by Dre showcases crossover between basketball, hip-hop and ads” (Marketing Dive article, written by Chris Kelly)
"Dark Mode” by Lil Baby, Starring Ja Morant I Beats by Dre
Le Castle Vania - John Wick Mode
“LeBron James Is Officially A Billionaire” (Forbes article, written by Chase Peterson-Withorn)
“Hard Knocks”
“Behind the B”
“The Last Dance”
“Man in the Arena: Tom Brady”
“Formula 1: Drive to Survive”
Roblox

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Next Episode

Be a Driver of Change With Siddharth Taparia, Global Chief Marketing Officer, JLL

When a CMO joins a well-established company, how can they effectively gain the confidence of the other executives? Siddharth Taparia, the Global Chief Marketing Officer at the real estate services company JLL, boils the answer down to just a few crucial components. Tune in to hear his take on why building trust as a marketing leader requires a careful balance of both humility and assertiveness.

Tune in to learn: