How to Own the Final Mile with RRD Marketing Solutions President, Doug Ryan

05/22/20 • 40 min

In today’s world, we often do things without even realizing it. We hop in our cars and we rush to the store. We shop, we browse, we touch and feel the products, but often we end up buying that same thing online. Why? Luckily, RRD’s President of Marketing Solutions, Doug Ryan, is here to answer that pressing question. On this episode of Marketing Trends, Doug discusses how the in-store customer experience is shifting toward the virtual world, how something as simple as direct mail can feel so personal, and the three most important things companies can do for their customers during these unprecedented times.

3 Main Takeaways

The in-store experience is a crucial aspect of the customer journey, it's now built to drive people in-store and online
Direct Mail is experiencing a renaissance. It’s becoming an easy way for brands to break through the clutter.
With everything customers are going through right now the three most important things are the ability to empathize with them, to create a sense of urgency, and a heightened sense of creativity

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

3 Main Takeaways

The in-store experience is a crucial aspect of the customer journey, it's now built to drive people in-store and online
Direct Mail is experiencing a renaissance. It’s becoming an easy way for brands to break through the clutter.
With everything customers are going through right now the three most important things are the ability to empathize with them, to create a sense of urgency, and a heightened sense of creativity

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To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Previous Episode

Owning the Moment with Josh Weichhand, Director of Marketing at Chaco

Chaco Footwear — the long-lasting do-everything sandal — is probably best known as a niche brand among hikers and outdoors enthusiasts. That’s how Joshua Weichhand first connected with the product. But it wasn’t until years later after traveling the countryside and visiting our National Parks that he joined the company best known for its Z sandals. Today, Josh is the Director of Marketing for Chaco and he’s trying to build the company into something much bigger. On this episode of Marketing Trends, Josh sits down to discuss how he’s helping take Chaco from a niche brand into the larger lifestyle company it's become today. Plus he explains how Chaco is embracing unprecedented circumstances in 2020, and why knowing your brand and your story can take you to new heights.

3 Key Takeaways

-Chaco initially was just this niche lifestyle brand which over the last few years has evolved into more of a lifestyle brand

-Collaborations are important, but knowing your brand embracing who you are and knowing when it's appropriate to work with other is key

-Chaco mobilized its factory in the span of a weekend and prototyped and implemented a design to produce masks, producing over 1,500 masks in their first shipment.

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To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Next Episode

Breaking Down The State of Marketing Report with Jamie Moldafsky, CMO of Wells Fargo

Last week, Salesforce released its State of Marketing Report and we wanted to dive deep into some of the insights it held. To do that, we called our friend Jamie Moldafsky, the CMO of Wells Fargo, who joined us to break down some of the key points of the report and how the findings may have shifted due to the COVID-19 pandemic that has affected industries around the world. Jamie talked about budget, innovation, engaging with customers and how all of those areas have been impacted in these extraordinary times.

Main Takeaways:

Budgets may be held flat, but the areas that are seeing more money revolve around listening to the customer and communicating effectively
Creating a cohesive journey is more important than ever as more and more people are spending the majority of their time on devices
Even though personalized, one-to-one communication is the goal, customers still want to feel part of a larger community
Data is integral in understanding where your customers are in terms of state of mind and needs

If you would like to access the full State of Marketing Report visit salesforce.com/stateofmarketing or text 'marketing' to 38767 (US Only)

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To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.