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Marketing Tips for Women Business Owners: Educated Empowered Inspired - #79 Maximizing Your Google Business Profile with Marilyn Jenkins

#79 Maximizing Your Google Business Profile with Marilyn Jenkins

06/17/24 • 36 min

Marketing Tips for Women Business Owners: Educated Empowered Inspired

In this episode, Marilyn Jenkins shares her wisdom on elevating your online presence and attracting more clients by maximizing your Google Business Profile. Discover why this free tool is a game-changer for local businesses and learn practical tips for optimizing your listing for maximum visibility.

Key Takeaways:

  • Your Google Business Profile is a virtual storefront that allows potential customers to find you when searching for your services locally - don't miss out on this free opportunity!
  • Properly setting up your profile with the right business name, categories, description and videos shows Google you're active and care about the user experience.
  • Getting reviews and responding professionally is crucial - it builds trust with potential customers and shows you value their feedback.
  • Stay engaged by regularly updating your profile with new posts, photos, products/services. Spend just 10 minutes a week!
  • Maximize your local SEO by including your city/area in posts and photo locations - this increases your relevance in nearby searches.
  • Purchase Marilyn's "Google Business Profile Training Guide" to access step-by-step instructions and SOPs to level up your online game! Use Code 5EMPOWERED to get the book for $5. https://maximizeyourgbp.com

Connect with Marilyn:

https://lawmarketingzone.com

https://www.linkedin.com/in/marilynjenkins/

https://www.facebook.com/marilyn.jenkins.1232

https://www.facebook.com/groups/7053410491385040/ (GBP Group)

https://www.youtube.com/channel/UCJaVjBx5VrfFLQNJlPIURJw

https://www.instagram.com/lawmarketingzone

Resources:

Connect with Shelly Niehaus:

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In this episode, Marilyn Jenkins shares her wisdom on elevating your online presence and attracting more clients by maximizing your Google Business Profile. Discover why this free tool is a game-changer for local businesses and learn practical tips for optimizing your listing for maximum visibility.

Key Takeaways:

  • Your Google Business Profile is a virtual storefront that allows potential customers to find you when searching for your services locally - don't miss out on this free opportunity!
  • Properly setting up your profile with the right business name, categories, description and videos shows Google you're active and care about the user experience.
  • Getting reviews and responding professionally is crucial - it builds trust with potential customers and shows you value their feedback.
  • Stay engaged by regularly updating your profile with new posts, photos, products/services. Spend just 10 minutes a week!
  • Maximize your local SEO by including your city/area in posts and photo locations - this increases your relevance in nearby searches.
  • Purchase Marilyn's "Google Business Profile Training Guide" to access step-by-step instructions and SOPs to level up your online game! Use Code 5EMPOWERED to get the book for $5. https://maximizeyourgbp.com

Connect with Marilyn:

https://lawmarketingzone.com

https://www.linkedin.com/in/marilynjenkins/

https://www.facebook.com/marilyn.jenkins.1232

https://www.facebook.com/groups/7053410491385040/ (GBP Group)

https://www.youtube.com/channel/UCJaVjBx5VrfFLQNJlPIURJw

https://www.instagram.com/lawmarketingzone

Resources:

Connect with Shelly Niehaus:

Previous Episode

undefined - #78 Social Media Mastery Blueprint

#78 Social Media Mastery Blueprint

In this exciting new episode of the "Educated Empowered Inspired" podcast, I introduce a new segment, 10 Minute Tips. We are doing a deep into the strategy of creating a 90-day content calendar for social media tailored for entrepreneurs who want to streamline their content creation process. Learn how to efficiently plan, create, and schedule content that resonates with your audience without spending endless hours on social media. This episode is packed with actionable insights to help you get off the content creation hamster wheel and make your social media efforts more effective and manageable.

Mentioned in the Episode:

Social Media Mastery Blueprint Course - https://shellyniehaus.thrivecart.com/social-media-mastery-blueprint/

Key Takeaways:

  • Overcoming Overwhelm: Learn how social media doesn’t have to be time-consuming or overwhelming.
  • Three Stages of Planning: Break down your content creation into three manageable stages—planning, creating, and scheduling.
  • Content Pillars: Focus on three types of posts: Connecting, Positioning, and Inviting.
  • Efficient Content Creation: Use templates for visual content and tools like ChatGPT to generate captions.
  • Scheduling Tools: Utilize tools like Later, Planoly, or Hootsuite to pre-schedule your posts and maintain a consistent social media presence.
  • Engagement Focus: Spend your social media time engaging with your audience rather than just creating content.
  • Practical Tips: Allocate a half-day to plan, create, and schedule 90 days' worth of social media content.

Resources:

Connect with Shelly Niehaus:

Next Episode

undefined - #80 Elevate Your Online Marketing with a High Converting Website with Monica Pitts

#80 Elevate Your Online Marketing with a High Converting Website with Monica Pitts

In this episode of the Educated Empowered Inspired podcast, host Shelly Niehaus welcomes Monica Pitts, founder of MayeCreate Design and the Marketing with Purpose podcast. Monica, a web expert with a unique background in agriculture and a love for creative design, shares her journey into web development and the importance of having a strong online presence. This episode dives into the essentials of building and maintaining an effective website for small business owners and entrepreneurs, emphasizing the enduring significance of a professional website in today's digital landscape.

Key Takeaways:

  • Website as Your Marketing Home:
    • Your website is the central hub of your online presence, where you have the most control over the content and user experience.
    • Despite the rise of social media and AI in search engines, a website remains crucial for establishing credibility and providing comprehensive information about your business.
  • Essentials of a Strong Website:
    • Ensure clarity and simplicity in your website’s navigation and content to make it user-friendly.
    • Key components of a homepage include introducing your business, facilitating quick actions for visitors, and showcasing your unique value through testimonials, case studies, and portfolios.
  • Choosing the Right Platform:
    • Start with a platform that suits your current needs but is scalable for future growth (e.g., Google Sites, Squarespace, WordPress).
    • Consider the integrations and functionalities you will need, such as e-commerce capabilities or learning management systems, to avoid outgrowing your platform too quickly.
  • Investing in Professional Help:
    • Don’t hesitate to hire professionals for complex tasks like setting up a WordPress site, similar to outsourcing tasks like tax preparation.
    • Investing in expert help can save time, money, and prevent costly mistakes in the long run.
  • Future-Proofing Your Website:
    • Plan with the end in mind, thinking about how your website can evolve to meet future business needs.
    • Stay adaptable and be ready to upgrade your website as your business grows and technology advances.

Tune in to this episode for actionable insights and expert advice on enhancing your online marketing presence and building a website that truly represents your business.

Connect with Monica:

https://mayecreate.com/

https://mayecreate.com/resource/what-to-put-on-your-website/

https://youmayecreate.com/better-than-diy/

Resources:

Connect with Shelly Niehaus:

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