#108 AI Tools for Small Businesses

12/16/24 • 17 min

Marketing Tips for Women Business Owners: Educated Empowered Inspired

This week’s 10-Minute Tactic dives into AI tools that have been game-changers for my business in 2024. If you’re feeling overwhelmed juggling tasks and wearing all the hats in your business, this episode is for you. These tools will help you save time, boost creativity, and streamline your workflows so you can focus on what you love most—serving your clients and growing your business.

Key Takeaways:

ChatGPT

Acts as your virtual assistant for brainstorming, copywriting, and ideation.
Simplifies research and creates training materials like outlines and workbooks.
Pro Tip: Focus on writing detailed, clear prompts for the best results.

Zoom AI

Automates meeting notes, summaries, and action items during client and team calls.
Helps you stay focused during meetings while capturing every detail.
Pro Tip: Set up Zoom AI to auto-start for recurring meetings.

Canva Magic

Speeds up design tasks with professional-looking templates and resizing for multiple platforms.
Features tools like MagicWrite for generating copy and a brand kit for consistent designs.
Pro Tip: Upload your logos, colors, and fonts to Canva’s brand kit for seamless designs.

Opus AI

Your ultimate video editing assistant, handling captions, transitions, and polished effects.
Generates clips and shorts from your videos in seconds.
Pro Tip: Add small pauses between key points while recording for cleaner AI edits.

Menioned in this Episode: Grab the Podcast Listeners Resource Guide to access links to all the AI tools discussed today and more of my favorite business resources.

Resources:

Client Attraction Clarity Call: https://shellyniehaus.com/connect
Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
The Business Power Hour - https://resources.shellyniehaus.com/powerhour
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

Website: https://coaching.shellyniehaus.com/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Key Takeaways:

ChatGPT

Acts as your virtual assistant for brainstorming, copywriting, and ideation.
Simplifies research and creates training materials like outlines and workbooks.
Pro Tip: Focus on writing detailed, clear prompts for the best results.

Zoom AI

Automates meeting notes, summaries, and action items during client and team calls.
Helps you stay focused during meetings while capturing every detail.
Pro Tip: Set up Zoom AI to auto-start for recurring meetings.

Canva Magic

Speeds up design tasks with professional-looking templates and resizing for multiple platforms.
Features tools like MagicWrite for generating copy and a brand kit for consistent designs.
Pro Tip: Upload your logos, colors, and fonts to Canva’s brand kit for seamless designs.

Opus AI

Your ultimate video editing assistant, handling captions, transitions, and polished effects.
Generates clips and shorts from your videos in seconds.
Pro Tip: Add small pauses between key points while recording for cleaner AI edits.

Menioned in this Episode: Grab the Podcast Listeners Resource Guide to access links to all the AI tools discussed today and more of my favorite business resources.

Resources:

Client Attraction Clarity Call: https://shellyniehaus.com/connect
Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
The Business Power Hour - https://resources.shellyniehaus.com/powerhour
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

Website: https://coaching.shellyniehaus.com/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Previous Episode

#107 Building Momentum in Your Business [Marketing Makeover with Samatha Foote]

In this episode, we’re diving into a Marketing Makeover Strategy Session with Samantha Foote, founder of Every Brain is Different. Samantha’s business focuses on supporting parents of neurodivergent kids with music therapy, positive behavioral therapy (ABA), and parent coaching.

Together, we mapped out a marketing strategy to help Samantha grow her parenting membership program, which is launching this holiday season. Listen in as we discuss list-building techniques, email nurture sequences, and repurposing content to engage her ideal audience and drive conversions.

Key Takeaways

Start with Clear Goals: Samantha’s six-month goal is to enroll 10 members in her parenting membership.
Warm Up Your Audience: A three-week email nurture sequence (two emails per week) can set the stage for a successful launch.
Repurpose Content: Use existing blog posts, podcast episodes, and social media content to create value-packed emails.
Diversify Content Formats: Offer a mix of blog posts, podcasts, videos, and reels to cater to different audience preferences.
Test and Adjust: Marketing is testing! Test welcome sequences for different audiences and refine based on results.

Resources:

Client Attraction Clarity Call: https://shellyniehaus.com/connect
Podcast Listeners Resource Guide - https://resources.shellyniehaus.com/guide
List Builder Growth Scorecard - https://resources.shellyniehaus.com/scorecard
Marketing Makeover Strategy Session - https://resources.shellyniehaus.com/marketingmakeover
The Business Power Hour - https://resources.shellyniehaus.com/powerhour
Women Entrepreneurs In Prayer Call - https://resources.shellyniehaus.com/prayercall
Email Quickstart Guide - https://resources.shellyniehaus.com/emailguide
Profitable FB Profile Guide - https://resources.shellyniehaus.com/fbprofile
Kit - https://partners.convertkit.com/shellyniehaus
Equipt360 All-in-One Markerting Software - https://equipt360.com/?_from=shelly75

Connect with Shelly Niehaus:

Website: https://coaching.shellyniehaus.com/
Instagram: https://www.instagram.com/shellyniehaus/
LinkedIn: https://www.linkedin.com/in/shelly-niehaus-7680652/

Next Episode

#109 7 Questions to Ask In Your Business At The End of The Year

In this episode of the Educated, Empowered, Inspired podcast, we dive into the power of reflection in your business. While most entrepreneurs focus solely on goal-setting, true growth happens when we pause to reflect on what worked, what didn’t, and where we can improve. This practical episode introduces you to a simple, actionable exercise: seven key questions to ask at the end of each quarter (or year) to evaluate your progress, refine your strategies, and plan for success. This is an episode to bookmark and return to regularly as you grow your business intentionally and strategically.

Key Takeaways:

The Power of Reflection:

Learning happens when we reflect on experiences, not just live them.
Establishing a rhythm of reflection (daily, weekly, monthly, or quarterly) ensures continuous growth.

The Seven Reflection Questions:

Did I meet my financial goals?
What did I do well (my strengths)?
What were my weaknesses?
What were the most beneficial connections I made?
What activities served my vision and moved the needle forward?
What marketing activities worked best?
Where did I take risks or get uncomfortable?

Next Steps After Reflection:

Use insights to refine your goals and focus for the next quarter.
Implement changes through delegation, automation, or mentorship.

Practical Action:

Block 30 minutes this week to go through the reflection exercise.
Share your insights with me or a fellow entrepreneur to reinforce your learnings.

Looking to dive deeper? Join my Business Power Hour, a free virtual training held on the last Wednesday of each month. It’s your chance to get answers to your pressing questions and connect with other entrepreneurs.

Resources: