Developing Future Marketers with Dan Hardaker the Head of Digital Design at Proctor + Stevenson – Episode 89
12/10/19 • 30 min
Guest and Episode Links
Dan HardakerWebsite: https://www.proctors.co.uk LinkedIn: https://www.linkedin.com/company/proctorsbristol/ Instagram: https://www.instagram.com/proctorandstevenson/ Facebook: https://www.facebook.com/ProctorsBristol Twitter: https://twitter.com/ProctorsBristol
YouTube: https://www.youtube.com/user/proctorsvideos/videos
Resource:Medium: https://medium.com App:Seesaw: https://web.seesaw.me
Enjoy the Episode - Happy Marketing!
www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81)
Intro
Our guest this week brings two huge Marketing worlds together – The creative and the Digital. Dan Hardaker is the Head of Digital Design at Proctor + Stevenson, a full-service B2B marketing agency working across creative, strategy and technology.
What makes this such an intriguing chat, is that Proctor + Stevenson have a long history with developing the next generation of design talent, which is just engrained into the P+S culture. Dan is perfectly placed to shed some light on how to develop as a Marketer and if qualifications or practical application is more important. Spoiler alert, it’s a bit of both, but you know that by now anyway.
Takeaways
When looking for a job, be it your first one or indeed that next step up. Dan believes that you are better to find a company that provides mentorship as well as learning and development opportunities. If you find one that offers this then you will also get the opportunity, one day, to be the mentor yourself. And that is juts an amazing feeling – I’m talking from experience here.
Dan also believes that there are pros and cons to getting a Marketing Qualification.
Pros - It’s a spring-board to a career and it provides the grounding and foundations you need
Cons - There is a valuable resource in starting work and learning those practical skills rather than the theory behind it
The correct answer. Do both – Study and get a job that fits in with your studies. Or get a job and study around this.
And finally. One key word for those that are yet to experience the working environment. Pace – Be prepared for the speed at which things need to be delivered. Usually yesterday or in an hour is fine, but embrace the fear that comes with any role and enjoy the process of learning and developing, until you yourself, become the teacher.
Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License
Guest and Episode Links
Dan HardakerWebsite: https://www.proctors.co.uk LinkedIn: https://www.linkedin.com/company/proctorsbristol/ Instagram: https://www.instagram.com/proctorandstevenson/ Facebook: https://www.facebook.com/ProctorsBristol Twitter: https://twitter.com/ProctorsBristol
YouTube: https://www.youtube.com/user/proctorsvideos/videos
Resource:Medium: https://medium.com App:Seesaw: https://web.seesaw.me
Enjoy the Episode - Happy Marketing!
www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81)
Intro
Our guest this week brings two huge Marketing worlds together – The creative and the Digital. Dan Hardaker is the Head of Digital Design at Proctor + Stevenson, a full-service B2B marketing agency working across creative, strategy and technology.
What makes this such an intriguing chat, is that Proctor + Stevenson have a long history with developing the next generation of design talent, which is just engrained into the P+S culture. Dan is perfectly placed to shed some light on how to develop as a Marketer and if qualifications or practical application is more important. Spoiler alert, it’s a bit of both, but you know that by now anyway.
Takeaways
When looking for a job, be it your first one or indeed that next step up. Dan believes that you are better to find a company that provides mentorship as well as learning and development opportunities. If you find one that offers this then you will also get the opportunity, one day, to be the mentor yourself. And that is juts an amazing feeling – I’m talking from experience here.
Dan also believes that there are pros and cons to getting a Marketing Qualification.
Pros - It’s a spring-board to a career and it provides the grounding and foundations you need
Cons - There is a valuable resource in starting work and learning those practical skills rather than the theory behind it
The correct answer. Do both – Study and get a job that fits in with your studies. Or get a job and study around this.
And finally. One key word for those that are yet to experience the working environment. Pace – Be prepared for the speed at which things need to be delivered. Usually yesterday or in an hour is fine, but embrace the fear that comes with any role and enjoy the process of learning and developing, until you yourself, become the teacher.
Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License
Previous Episode
Changing Retail Landscape with Amna Khan Senior Lecturer in Consumer Behaviour and Retailing at MMU - Episode 88
Guest and Episode Links
Dr Amna Khan[email protected]
Uni Profile: https://www2.mmu.ac.uk/business-school/about-us/our-staff/mrt/profile/index.php?id=974 LinkedIn: https://www.linkedin.com/in/dr-amna-k-6b639b1b/
Resource:Retail Weekly: https://www.retail-week.com
Enjoy the Episode - Happy Marketing!
www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81)
Intro
Dr Amna Khan is a Senior Lecturer in Consumer Behaviour and Retailing at The Manchester Metropolitan University Business School.
Amna also teaches Retail Managers from some of the leading names in retail such as Tesco, Asda and McDonalds as well as publishing research in leading academic journals, presenting at international conferences and her Media Appearances read like a TV and Radio guide, including numerous appearances on the BBC, ITV and Channel 5.
Takeaways
If you are in retail, remember that we act and shop very differently online and offline. Online is more functional – it’s about speed, we now have limited time as consumers and online shopping fits this lifestyle. In-store or offline is completely different, it’s all about the experience, an experience that cannot be achieved online – think authenticity – pop-up shops, community-led activities and the growing interest in markets.
As we’re in the festive period it was so interesting to hear how our shopping habits have changed over the festive period. Firstly, way back in 2007 that pesky recession happened as well as the rise of the American ‘Black Friday’ which is more of an online experience in the UK. Offline, retailers effectively brought sales forward to pre-Christmas as appose to the traditional post-Christmas Boxing Day sales.
Consumers are the winners in retail at the moment, they have offers and options like never before to fit-in with our lifestyles being ‘always online’ and the rise in discount stores that are now seen as acceptable to shop in, as we all want to be savvy a shopper. It was not many years ago that this was seen as a negative thing to do and the biggest takeaway from this chat with Amna – Always consider the market and your customers, what do they want and give it to them!
Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License
Next Episode
The Importance of SEO with Natalie Alleblas the SEO Sleuth – Episode 90
Link to the YouTube Video on how to use Answer the Public within your SEO Strategy: https://youtu.be/uHEhrwW_Tm8 Guest and Episode Links
Natalie Alleblas https://www.natalleblas.com https://www.linkedin.com/in/natalleblas/
Books:Chillpreneaur - Denise Duffield-Thomas: https://amzn.to/35oGYJK Making Your Website Work – Gill Andrews: https://amzn.to/2OAf9rc
Enjoy the Episode - Happy Marketing!
www.marketingstudylab.co.uk https://www.linkedin.com/in/petersumpton/ https://www.facebook.com/groups/marketingstudylab/ https://twitter.com/cousinp81 (@cousinp81)
Intro
If you’re in to working smarter, not harder then this weeks guest is for you. Natalie Alleblas, the SEO Sleuth is here to talk about all things SEO.
With a love for data (from working for one of Australia’s Big 4 banks) and words (beginning her career in PR), Nat’s ethos is to save time and money by helping you implement SEO so you can be found online. No dark arts, no dodgy stuff, just a nerd and her numbers.
Nat practices what she preaches and utilises her skills in her own businesses, making that all important organic traffic work as hard as it can.
Takeaways
SEO isn’t just one part of a Marketing Strategy, it can infiltrate every facet of it. Think about it – EVERYTHING we do, from the customers we speak to, to the product descriptions we provide can impact SEO in some way, either by helping create the right content, or fundamentally being visible online! Which is the overall aim isn’t it?
If you haven’t heard of EAT before, Nat has now brought it to our attention. EAT is a Google acronym for Expertise, Authoritativeness and Trustworthiness. Which is what Google are looking for in terms of website content and author! So if you’re an expert in your field and you write about your experty things Your EAT-tastic!
And finally, at the end of the day, make sure you’re writing for your audience. If you’re content is on point about a particular subject matter and it’s written for those who care about this, then you’re pretty much onto a winner.
Music Featured on this Podcast: Sleepy in the Garden Lobo Loco www.musikbrause.de Creative Commons License
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