346. Grow Your Tribe with Carolyn Ketchum

06/08/22 • 59 min

It's amazing how technology advances very fast, especially the internet. And everyone needs to be adaptable to these changes. According to today's guest, every business owner should never expect that things will be the same in their business as they were five or ten years ago. My guest, Carolyn Ketchum, was a guest on my other podcast, Get Yourself Optimized, about five years ago. She also worked with me as my rockstar virtual assistant. Carolyn is a photographer, the mastermind behind the popular keto blog, All Day I Dream About Food, and a best-selling author of The Ultimate Guide to Keto Baking. A major carnivore and an unrepentant sweet tooth, she is devoted to creating innovative and delicious low-carb recipes that don't sacrifice flavor. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/346.

Previous Episode

Superpower Storytelling with Stephen Steers

Today's guest, Stephen Steers, has consulted, advised, and led workshops for more than 500 companies from 25 countries. As a result, he learned that effective sales is about listening, learning, and connecting through stories. According to him, the better you articulate your story, the more your audience will resonate with you. In this episode, Stephen talks about leveraging your stories to get your customers excited and compel them to buy. He shares some of his tips and tricks on starting a conversation at a networking event or a conference, and how to be memorable to the people you meet. He also explains the framework he developed called Superpower Storytelling. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/345.

Next Episode

347. Get Out of the Box with Jason Moffatt

Today, I am joined by Jason Moffatt - an internet marketing coach, copywriter, ex-private eye, stand-up comedian, father of two including an autistic child, surfer, snowboarder, magician, amateur mycologist, health and yoga enthusiast, dog lover, and so much more. He's basically a Jack of 5000 trades. Jason has been teaching entrepreneurs how to leverage the power of the internet in unique and out-of-the-box ways for over 17 years. In this episode, Jason shares how he became interested in internet marketing and transformed himself into an agent of good and light. He also talks about some out-of-the-box ways that copywriting and marketing can attract an audience. Aside from that, he talks about how he started flipping NFTs and some tips on how to vet an NFT project - whether it's legit or not. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/347.