Marketing Speak

When we think of ourselves as librarians to our content, we can understand the scope and overview of our published content. In today’s Marketing Speak podcast episode, I’m delighted to chat with Pamela Wilson as we delve into how AI tools contribute to the ever-evolving field of content marketing.

Pamela is not just an expert in content marketing and strategy, she is also a marketing adviser, executive coach, and an accomplished author. Her highly-acclaimed books, Master Content Marketing and Master Content Strategy provide valuable insights for successful content marketing.

In this episode, we dive into a captivating discussion on how to create a powerful content marketing strategy through a powerful brand narrative, aligned content, adapting and repurposing content, and more. You don't want to miss this. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/403.

It's great to talk at the BrightonSEO Conference, one of the world's most popular and biggest search marketing conferences. During the conference, I discussed the four critical elements for the perfect keyword strategy and some examples of picking the wrong keywords. I also shared some free and paid tools to help your keyword research. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/BE3.

It was an honor to be a guest on Mitch Joel's Six Pixels Of Separation – The Mirum Podcast. In this episode, I shared the ins and outs of the world of SEO. I talked about how to use technology to make marketing exponentially better and some SEO strategies so that you can rank on Google. I also shared some of my tips on hiring a legit SEO person. This episode is filled with information that will help you jumpstart SEO in your business. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/BE2.

Savoring life is being able to look back on moments accurately without forgetting important memories, feelings, and lessons. However, memory saving is ineffective when we solely depend on remembering within our minds. Most of the time, ideas fade, concepts merge, and we lose track of the important details. Today's guest will share an effective solution to retain and process various experiences and ideas to help us remember the lessons, relive the moments, and develop an observational perspective. Mike Rohde is a designer, author, speaker, illustrator, and sketchnoter extraordinaire. He professionally designs with Gomoll Research + Design, illustrated the New York Times bestseller REWORK, and has spoken at SXSW. In this episode, Mike talks about having a very detailed, organized view of capturing and remembering moments. He recommends using sketchnotes which is a highly creative and effective way of expanding the vocabulary to capture ideas beyond just writing things to draw something. They amplify notes with layouts, drawings, various fonts, and important details. He further explains that anyone, artistically inclined or challenged, can benefit from taking stylized notes, even for personal use. Tune in to this episode to know how to relive memories and document them interestingly and creatively. The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/331.

To be a better marketer, you’ve got to be someone who knows your audience to their core. A surface-level understanding isn't enough- knowing who they are, what they like and don't, and where they spend most of their time are excellent things to know. In this Marketing Speak episode with the co-founder of SparkToro, Rand Fishkin, we're going to help you better know your audience to give them the best customer experience. Tune in! The show notes, including the transcript and checklist to this episode, are at marketingspeak.com/277.