Marketing Speak - 403. Strategic Content with Pamela Wilson

403. Strategic Content with Pamela Wilson

06/28/23 • 48 min

When we think of ourselves as librarians to our content, we can understand the scope and overview of our published content. In today’s Marketing Speak podcast episode, I’m delighted to chat with Pamela Wilson as we delve into how AI tools contribute to the ever-evolving field of content marketing.

Pamela is not just an expert in content marketing and strategy, she is also a marketing adviser, executive coach, and an accomplished author. Her highly-acclaimed books, Master Content Marketing and Master Content Strategy provide valuable insights for successful content marketing.

In this episode, we dive into a captivating discussion on how to create a powerful content marketing strategy through a powerful brand narrative, aligned content, adapting and repurposing content, and more. You don't want to miss this. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/403.

Previous Episode

402. Understanding Entities with Dixon Jones

An entity is a concept you can describe and put into a database. In this episode of the Marketing Speak podcast, we’re thrilled to feature Dixon Jones as he discusses entity SEO and how we can leverage specific strategies for our branding.

Dixon is the author of the highly acclaimed book, Entity SEO, and the CEO of the cutting-edge entity SEO tool, InLinks. With over 20 years of experience, he is a prominent SEO speaker and thought leader in the industry. Prior to his role as InLinks CEO, Dixon served as the Chief Marketing Officer at Majestic, which solidified his expertise in the field.

In this episode, Dixon and I discuss entity SEO and explore how it can transform your online presence. Dixon shares invaluable insights and practical tips to help you optimize your brand's visibility and relevance in search engine results.

Don't miss out on this conversation with one of the industry's finest minds. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/402.

Next Episode

404. Dial In Your Marketing with Draye Redfern

In marketing, human elements make everything pop. In today’s episode of the Marketing Speak podcast, our guest Draye Redfern shares his life and business challenges. Draye believes in Dr. Sean Stephenson’s words: Life doesn’t happen to you; it happens.

Draye founded multiple ventures, including Redfern Media, fractionalcmo.com, Ultimate Advisor Coaching, and bikecar.com, a cargo bike company for urban families. He is a true entrepreneur with features in Psychology Today, Forbes, Inc Magazine, and the Huffington Post.

In this episode, Draye shares his story of overcoming seemingly insurmountable struggles. His determination has played a pivotal role in his success. You'll be amazed to discover how influential his daily commutes have shaped his motivational and entrepreneurial mindset.

Prepare to be inspired as Draye unveils powerful life and marketing insights. Tune in!

The show notes, including the transcript and checklist for this episode, are at marketingspeak.com/404.