A Tale Of Three Salesmen
06/12/15 • 13 min
Let me share with you three different stories that happened today…
On this episode Russell talks about his experience with three different salesmen and the reason it was so different which each of them.
Here are some interesting things to listen for in today’s episode:
- What aspects of Russell’s experience with buying a Love Sac made it a great experience.
- Why buying a fridge with money burning a hole in his pocket didn’t go well.
- And finally why Russell’s carpet cleaner does a good job, but still isn’t as successful as he could be.
Listen below to find out what made each experience with these salesmen so different.
---Transcript---
Hey, everyone. This is Russell Brunson and I want to welcome you to a late night Marketing in Your Car.
Hey guys and gals. It’s been a while since we’ve done a late night one. But I’m actually heading home from the new house. I’m heading over from my new house to the new office and then heading back to the old house.
Anyway, it’s been a fun-filled day of running errands and getting things set up and all of those things happening during a move, while packing boxes and shipping things and packing. I’m a little beat up.
Anyway, I just left the house and going back to the office to get one more quick thing done. Because I’m in the office this whole week it’s like one of those little things that have to get done and haven’t gotten done yet. They tend to happen late at night or else they just don’t fit in anywhere.
We’ll make it work, right. But today is interesting. I had a chance to work with a lot of different types of people, different businesses. Really interesting how different people responded.
I just want to share some with you because I think there’s things to be learned from all of them.
The first business I interacted with today was a company called Love Sac. You may have heard of them. They make big bean bags and these couches they call sactionals and a bunch of things like that. I’ve always wanted some Love Sacs, so we had a whole bunch we were going to order.
So I went and found them online, found ones I like and then the little support agent popped on the side asked if he could help. I was like, “Okay,” so I asked him a couple questions.
Support side was amazing. He came through and answered my questions. It was actually yesterday that I talked to him the first time. He figured out my questions. He actually went online and basically when I told him found a whole bunch of different variations and options and sent me different prebuilt couches that would fit what I told him.
Truly amazing experience. He gave me his personal cell phone number if I had any questions. Just an awesome experience. So this morning I was ready to go buy. I called and was going to order.
I called him and said, “I’m going to order. Just making sure that’s fine.” So he said, “No problem.”
I asked him how long it would take to get them to me and he said it would be six weeks. I was like, “I don’t want to wait six weeks. Is there any way you can get them to me in two weeks?” Because I’m kind of an impatient entrepreneur.
He says, “Let me find out.” So he gets off the phone and who knows what he does, probably calls a bunch of people.
He calls me 30 minutes later and he’s like, “We can’t get them in two weeks, but what we can do is ship you one couch so you can have it in time for your party you’re trying to do in two weeks. And then when it’s done you can ship it back to us and I’ll ship you the new one. We’ll be making the new one but we’ll just basically give you a loaner you can use during the time.”
I’m like, “Really?” I was like, “I don’t know if I’ll ship it back. I never do those kind of things.”
He says, “I’ll set a notification on my calendar so I remember on July 5 to call you back and make sure you get it shipped back.”
I’m like, “Dude, this is insane.”
I was like, “I don’t think I want to do that.”
He was like, “How about this? We’ll ship you this and we’ll ship you out covers and then you can change the covers to the color you want.” He was totally doing everything possible to make sure I could have a great experience.
And then when I went to go buy he was like, “Oh, by the way, use this coupon code to save $1,000.”
I put in the coupon code, boom, saves me $1,000. Then I ended up buying another Love Sac so it put me back to zero. I didn’t actually save any money, but I got an extra Love Sac out of it.
So amazing experience. All around A+++. This guy did amazing. So that’s something hopefully you can learn for your business and your customers. I was just like, “I wish all my customer support agents were like that.
We try. I think we have the best support team in the industry, but it was above and beyond. It was really impressive. So there was that. Also I scr...
Let me share with you three different stories that happened today…
On this episode Russell talks about his experience with three different salesmen and the reason it was so different which each of them.
Here are some interesting things to listen for in today’s episode:
- What aspects of Russell’s experience with buying a Love Sac made it a great experience.
- Why buying a fridge with money burning a hole in his pocket didn’t go well.
- And finally why Russell’s carpet cleaner does a good job, but still isn’t as successful as he could be.
Listen below to find out what made each experience with these salesmen so different.
---Transcript---
Hey, everyone. This is Russell Brunson and I want to welcome you to a late night Marketing in Your Car.
Hey guys and gals. It’s been a while since we’ve done a late night one. But I’m actually heading home from the new house. I’m heading over from my new house to the new office and then heading back to the old house.
Anyway, it’s been a fun-filled day of running errands and getting things set up and all of those things happening during a move, while packing boxes and shipping things and packing. I’m a little beat up.
Anyway, I just left the house and going back to the office to get one more quick thing done. Because I’m in the office this whole week it’s like one of those little things that have to get done and haven’t gotten done yet. They tend to happen late at night or else they just don’t fit in anywhere.
We’ll make it work, right. But today is interesting. I had a chance to work with a lot of different types of people, different businesses. Really interesting how different people responded.
I just want to share some with you because I think there’s things to be learned from all of them.
The first business I interacted with today was a company called Love Sac. You may have heard of them. They make big bean bags and these couches they call sactionals and a bunch of things like that. I’ve always wanted some Love Sacs, so we had a whole bunch we were going to order.
So I went and found them online, found ones I like and then the little support agent popped on the side asked if he could help. I was like, “Okay,” so I asked him a couple questions.
Support side was amazing. He came through and answered my questions. It was actually yesterday that I talked to him the first time. He figured out my questions. He actually went online and basically when I told him found a whole bunch of different variations and options and sent me different prebuilt couches that would fit what I told him.
Truly amazing experience. He gave me his personal cell phone number if I had any questions. Just an awesome experience. So this morning I was ready to go buy. I called and was going to order.
I called him and said, “I’m going to order. Just making sure that’s fine.” So he said, “No problem.”
I asked him how long it would take to get them to me and he said it would be six weeks. I was like, “I don’t want to wait six weeks. Is there any way you can get them to me in two weeks?” Because I’m kind of an impatient entrepreneur.
He says, “Let me find out.” So he gets off the phone and who knows what he does, probably calls a bunch of people.
He calls me 30 minutes later and he’s like, “We can’t get them in two weeks, but what we can do is ship you one couch so you can have it in time for your party you’re trying to do in two weeks. And then when it’s done you can ship it back to us and I’ll ship you the new one. We’ll be making the new one but we’ll just basically give you a loaner you can use during the time.”
I’m like, “Really?” I was like, “I don’t know if I’ll ship it back. I never do those kind of things.”
He says, “I’ll set a notification on my calendar so I remember on July 5 to call you back and make sure you get it shipped back.”
I’m like, “Dude, this is insane.”
I was like, “I don’t think I want to do that.”
He was like, “How about this? We’ll ship you this and we’ll ship you out covers and then you can change the covers to the color you want.” He was totally doing everything possible to make sure I could have a great experience.
And then when I went to go buy he was like, “Oh, by the way, use this coupon code to save $1,000.”
I put in the coupon code, boom, saves me $1,000. Then I ended up buying another Love Sac so it put me back to zero. I didn’t actually save any money, but I got an extra Love Sac out of it.
So amazing experience. All around A+++. This guy did amazing. So that’s something hopefully you can learn for your business and your customers. I was just like, “I wish all my customer support agents were like that.
We try. I think we have the best support team in the industry, but it was above and beyond. It was really impressive. So there was that. Also I scr...
Previous Episode
The Correct Way To Set Your Daily Habbits
The secret I learned from an old course I found on eBay.
On this episode Russell talks about loving the work you do can make it hard to get what you wanted in the first place and that’s why having a set schedule is so important.
Here are some interesting things you will hear on this episode:
- Why loving what you do and getting addicted to work can actually keep you from other enjoyable things.
- And why having a set schedule will help you not overdo work so you can enjoy the other parts of life.
So listen below to find out why having a set schedule will help you avoid becoming a workaholic.
---Transcript---
Hey, everybody. This is Russell and I want to welcome you to Marketing in Your Car.
Hey, everyone. So I was in the office today for two hours and about 27 minutes getting some stuff done as quickly as I could and then racing back to the house to go play some more.
We were playing and goofing off and having so much fun last night. My kids are there swimming and I’m not. I’ve just got to get home because I’m going crazy. I don’t want to be working today.
I’m driving home and I started thinking like, I don’t know about you, but I really, really enjoy what I do. Like too much so I think.
Like when I’m at home I’m thinking about going to work and things like that. And on my vacations I just want to get back to work. It’s kind of this obsession. Hopefully you guys as entrepreneurs feel that.
It’s funny, I was listening to podcast from Jason Moffat the other day and he was talking about how if he sold his business he would be done. He’d never work again. He’d just do cool stuff.
I was like, “Not me, man. I just want to keep working and working.” And for the last two or three days I’ve been like, “That’s kind of sad.”
It’s like a means to an end. What are we trying to do? Most of us get into this business because we’re trying to accomplish something or do something and then when we get there we have so much fun in the process that we just keep doing it. Which is good. It’s good that we enjoy what we do.
But it’s also like, if you’re not careful it will consume your entire existence. I don’t know about you guys, but I love eBay. I only go to eBay about once every five or six months, because every time I do I end up blowing a couple thousand bucks.
I do the same thing when I go to eBay. All I do is I search like every old guru’s name I can think of. Like Jay Conrad Levinson, Jay Abraham, Dan Kennedy, Chet Holmes, Tony Robbins. Old school direct mail boot camps.
I try to buy old courses on eBay because you can always find the good old stuff there, like tons of stuff. One time I found this tape set, and it was Jay Conrad Levinson and Jay Abraham and Chet Holmes. It was called Guerilla Vs Gorilla.
Anyway, I bought the tape set. I tried to find it online like a digital version. They don’t have it anywhere. So I bought this tape set and I bought this thing on Amazon where you can put a tape in and it will record to an MP3.
So I had my brother go take all the tapes and record all the MP3 and then change it to an audiobook format. That’s the format I like listening to my stuff in. I was going to put it on my phone so I could listen to it for however long it took me to listen to it.
So I was listening to it and it was really cool, just these two guys’ different teaching strategies. Jay Conrad Levinson is like boom, boom, boom! Dropping bombs of gold, thing after thing after thing. Just rapid-fire insane bombs of gold.
And then Jay Abraham is more like the strategic stuff. Anyway, Chet Holmes came with a practical application. It was amazing. In fact, I should go find whoever owns the rights to that and beg them and buy it from them. Because it was one of the best products I’ve ever gone through. It was insane.
So anyway, going through this whole training, one of the things I remember, one of the bombs of gold that Jay Conrad dropped that was just so valuable, he was talking about our habits.
He said a lot of times entrepreneurs get into business and they work 100-hour weeks so they can get to the point where they can work like four-hour workweeks, like Tim Ferris’s four-hour work week or whatever your goal is.
He said the thing is when you create a habit it’s hard to break it. The problem is that you do that, but you get into this habit of working 10, 12, 14 hours a day and after five years of doing that trying to get to this goal, but the time you actually could do it you have such an engrained habit that you can’t ever leave.
It was interesting. He said basically if you want to be successful with that concept from day one, if you want to live a four-hour-a-day work life, you have to set that from day one. Otherwise you create the wrong habit and you’ll never be able to get back to it.
He said if that’s your habit from day...
Next Episode
Recap Of Our First Ever “Hack-A-Thon”
What happens behind the scenes when people come to Boise and let Russell hack their funnel…
On today’s special episode of Marketing In Your CORVETTE Russell talks about how you can win a Corvette. He also recaps some of the cool stuff that happened at his Hack-a-thon event.
Here are some fun things you’ll hear in this episode:
- Why Russell is driving a Corvette today.
- What you can do to get your hands on this very Corvette.
- And find out why sometimes paying someone a lot of money to do something for you instead of learning to do it yourself is worth it.
So listen below to hear about the hack-a-thon and some cool things that are coming up.
---Transcript---
Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing in Your Corvette.
Hey, guys. Yes this is a special Marketing in Your Car, because today I am in my brand new Corvette. There’s kind of a story behind this, because I’m not the kind of guy who just goes and buys new cars.
In fact, I’ve had the same car for like eight years, or seven years now. Anyway, a long time.
But at the Funnel Hacking event we launched our dream car contest, which my goal in the next year is to give away 100 cars to people like you. You deserve one and you need one. So that’s kind of the game plan.
To kind of show off, we got a new Corvette and had it there at the event to show everybody what could be their dream car. Because a Corvette is kind of like my dream car.
Anyway, we had it shipped back from the event and I’m in it right now driving and this is the first podcast in the new car. And I’ve got to tell you, this car is awesome.
I’m not that big of a car guy, but this one is really, really cool. So I’m excited because I’m going to be hopefully giving away a ton of these over the next 12 months. In fact, next week our goal is to launch the dream car contest.
We kind of soft launched it at the event, but we were just going to reveal and open up and let everyone see it. We added this really cool element inside Click Funnels just for our affiliate program.
You see this little car, and as you get more and more members, the little care will move across until boom, you hit the goal and you get the car. It’s pretty awesome. You should see that next week in your affiliate panel, as long as I am able to get it all done in time.
So that’s the game plan there. Anyway, today I just wanted to talk about something really cool that happened. I had an idea for a program we wanted to put together a little while ago. In fact, I think I mentioned it on the podcast.
We thought it would be cool to create something we’re going to call a hack-a-thon where we’ve got people coming out to Boise and we spend three days just building out their sales funnels for them. So we’re trying to build out a webinar funnel and a high-ticket funnel.
And at first we had the idea, we got excited and we started selling it. We sold three people and then I was like, “You know what, let’s just stop and make sure this is a good idea before we sell anyone else.”
We kind of stopped. And then today, the last three days, we had some people in town and we did it, and it was awesome. We had a good time and basically what we did is day one, first we just kind of sat down and had everyone define what they’re doing, where they’re at and where they want to go.
We went through everyone’s business to get a good idea of that. That was the first half of the day. Then we went to lunch and after lunch came back and I worked one of them and focused on rebuilding his entire webinar, as well as his webinar funnel.
We found a bunch of little holes and mistakes and got things fixed. That was day one. And then the other two people went and they met with the guy who runs all our Facebook ads, and then they met with our guy on my team who does all of our Dream 100 affiliates, those type of things.
So that was kind of day one. Then day two, everyone rotated around. So I spent the next half a day working on the next group’s webinar and the funnels for that.
And then the last day I did the other person’s. Then today we went out and had one of video guys go and film and capture all the videos we need for the high-ticket funnels, for the webinar funnels. And they turned out amazing.
In fact, I’m beat up. We did that all day today and I’m tired. It was awesome. So we created it and the goal was to get two funnels, a high-ticket and a webinar funnel for each person.
And I thought we could get it done in three days, and we probably could have. But there’s a lot of moving parts involved. So they’re all like probably 80 percent done and so I’m kind of waiting to get the video editing done.
Next week I’m going to get them all finalized and next week we’re doing kind of a big reveal, giving them their funnels and showing them off ...
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