Marketing Secrets (2015)

How I structured my 25 minute periscope to close $150,000 in sales and win my own cryo-chamber.

On this episode Russell shares his experience with using The Perfect Webinar Script on Periscope and Facebook Mentions, and made almost $200K.

Here are a couple of cool things in today’s episode:

• Why Russell decided to use The Perfect Webinar Script and Periscope to promote a product and ended up making nearly $200,000.
• And how it also helped Russell win a Cryosauna

So listen below to hear how Russell used The Perfect Webinar Script and Periscope to make an insane amount of money.

---Transcript---

Hey, everyone. This is Russell Brunson, and welcome to a rainy Marketing in Your Car. Hey, everyone, I hope you’re doing awesome. I’m actually pretty happy right now that my voice is mostly here. I teach a Sunday school class, and yesterday I couldn’t even … I kept trying to talk and my voice is like peeking out. It sounded like I was a 15-year-old teenage boy with my voice cracking all the time, so today it’s doing alright. I’ve been up for a few hours. I already had lifting and wrestling practice, which was awesome and amazing. Now, I’m heading to the office for a little bit. But this week, it’s our Christmas week, so I can’t work too hard because I’ve got to play with my kids too, but I do have some big things that we’ve got to get out of the way and get done.

I wanted to share with you guys kind of a unique win that happened this weekend that was … It was kind of unexpected. I hope that everyone starts funnel hacking this and copying this because it was really, really cool. As you guys know, and as I’ve been preaching for the last few months now, my thoughts on Periscope, and Facebook mentions, and all those kinds of platforms, right? We’ve been trying to slowly and organically grow our audience, and make it bigger and better each time. It’s been pretty cool. Last week, Mike Filsaime was launching EverWebinar, which is an automated webinar platform.

It’s kind of this weird thing. We didn’t want to promote it because we have our own automated webinar platform, but he’s also our number one affiliate, and his software is really, really good. It was kind of this thing finally we decided last minute, “Yeah, we’re going to help promote this, but we’ve got to do it in a way that’s different and cool and help people understand.” Yes, ClickFunnels has automated webinar software, but this is kind of like if you want to take that concept deep. This software does a lot more then what we offer, to be honest. That’s kind of what the promotion was.

We started the promotion, and made a really good bonus offer, and it didn’t sell very well. I think we sold like 30 the first day, and it was like 10 the second day, and then like 1 or 2 after that. I was like “Huh. Well, that sucks.” We tried to help him out, and I was just like, “Ah, it’s not really working.” I think the biggest problem they had was they’re selling automated webinar software, but they didn’t do a webinar to sell it, which I thought was kind of strange. I thought, “I’m just going to do my own webinar,” because I think that’s a better way to do it.

Last Saturday, so a little over a week ago, I started scripting out a webinar. I had it on paper, but I actually didn’t get to the slides. Last week ended up being crazy, all these things I was trying to get done, so I never had time to do the webinar. It comes to Thursday, and Mike’s like, “Hey, you’re in the lead, but these other dudes are catching up to you. And you should promote it again.” I was like “Oh crap. I was going to do a webinar, but I didn’t.” I was just like, “I don’t think anyone else is going to buy it based on how I was doing it.” Then I had this epiphany. It was like angels from heaven were singing and they said, “Why don’t you do the Perfect Webinar live on Periscope and Facebook Mentions? That way you don’t have to create PowerPoint slides.” I was like “Sweet!” Because I know the pitch, I know what I wanted to put in there.

I was like, “I don’t think people are going to spend 90 minutes on Periscope, but maybe I can do a condensed version.” So I got out my white board, I wrote out the one thing, wrote out the 3 secrets. I have these cool white boards that slide over, so I slide it over, and the second white board I built out the stack. I had the stack, and then I got these white pieces of paper to kind of cover up the stack, and I covered it up. That was all my prep. I opened up Periscope, opened up Facebook Mentions, and I started talking, and I did a 25 minute version live of the Perfect Webinar. It was awesome. I did it in front of the white board, and I slide it over, and I showed the stack. I pulled the papers off each one and did the whole thing exactly the way I show everyone.

I scripted it out to go over the 3 core belief patterns, and I followed it to a T. We did that. What’s crazy i...

How to become more by increasing what you expect from yourself each day.

On today’s episode Russell tells a story about a guy from some Tony Robbins’ events and why he expected more from himself and how that made his story is so inspiring. He also talks about how wresting helped Russell expect more from himself.

Here are 3 cool things to listen for in this episode:

• People expect a lot of you, but what do you expect from yourself?
• Why the more you expect out of yourself, the more successful you will be.
• Why letting yourself off the hook is not always a good idea.

So listen below to find out why you should expect more out of yourself in order to be successful.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a snowy marketing in your car. All right, all right, so we’ve got snow out here in Boise Idaho and it’s beautiful. It’s supposed to snow for the next three days, so I’m hoping we just get dumped on because it would be really fun to take a day or two off with the kids and just do snowball fights, and snow forts, and all of that fun stuff. Cross your fingers that we get dumped on for a little bit here. I just wanted to jump in real quick because I just listened to a podcast and someone said something and it sparked something and I wanted to jump in here. It has to do with what you expect from yourself. We have all sorts of people in our lives that have expectations on us, right? Our wives expect us to do things, our kids, our co-workers, our employees, our parents, our friends, our brothers and sisters, everyone expects things out of us, right? That’s one thing.

I’m curious, what do you expect out of yourself? We were at a Tony Robins event and if you’ve ever been to UPW there’s this little, not little. There’s this guy, he’s a little shorter, but like a stocky, bald dude, who’s always on Toby Robins security, and at every UPW. If you ever go you’ll see him, he’s usually one of front guys in the front. He’s always standing there flexing, making sure nobody gets to Tony. Anyway, the last day when Tony sells Business Mastery, usually this guy will get up and tell the story, and how basically when he was growing up … I can’t remember how bad his life was but he went to a Tony Robins event, it changed him. He started just going to every Tony Robins event and just trying to just be there all the time, and be around it, and talked about how it changed his life from being this homeless kid to being a multi millionaire, and all of these things, it was just a really inspiring story.

Afterwards we pulled him aside and we were just talking to him, me and four or five of our friends, we were just talking to him and the dude was like oh, so motivational, I just wanted to hire him just to come yell at me once a week. He was talking, and one thing he said that was interesting is we asked like, “What made the difference. Why do you come and work for Tony for free five times a year, and why do you do all of this stuff?” He said, “Where I grew up from nobody expected much from me, so I didn’t do much. When I came here,” he’s like, “Everybody expected a lot out of me.” He’s like, “The reason why I’m so successful now, I expect more out of myself than anyone can imagine.” I remember thinking about that like, that’s the driving force. What do you expect out of yourself? You think about why we get depressed in life, or why we have issues, or whatever it might be, I think it’s usually because we expect something out of ourselves and we don’t do it.

I look at the things in my life that I really struggle with and that cause me pain, and almost all of them are associated with this is what I expect from myself, and this is what I’m doing. It’s like when you were a kid and your dad is … you do something really, really bad and you’re expecting him to beat you and you’re preparing for a whooping, and then he comes in and he just looks at you and shakes his head and says, “I expected a lot more out of you,” and walks away. You’re like, “Oh, daggers in the heart. That was way worse, why didn’t you just beat me? I could have handled that.” I think that’s a big thing, and I’m curious for you right now, and everyone listening is in different parts of their life, different times, different seasons, and different parts of their business as well. I’m curious, what do you expect out of yourself?

People always ask, “Russell how do you get so much stuff done? How do you blah, blah, blah,” all of these things. I don’t feel like I do that much but I feel like I expect a lot out of myself, because of that I don’t sleep in, in the morning, I don’t go to bed early at night, when I’m at the office I don’t goof off, I’m not surfing Facebook and if it’s not making me money, if I’m not helping someone, I expect so much out of myself that I don’t, I just keep working, I keep moving forward because I expect it out of myself. I loo...

My big “ah-ha” from my vacation so far…

On today’s special vacation episode Russell talks about a cool tool that will help tell you exactly what your customers want.

Here are some interesting things you will hear in this episode:

• Find out what tool Russell found that will tell you exactly what your customer wants.
• Hear why Russell took so long before he has implemented this tool.
• And hear Russell explain why this one super simple tool is so effective.

So listen below to hear about this simple tool that Russell is excited to put some effort into.

---Transcript---

Hey everyone! This is Russell Brunson and welcome to a vacation Marketing In Your Car.

Hey everyone, so I am actually on down my vacation right now. In fact, if my wife knew I was leaving you guys a message, I’ll probably be in big trouble, but it is what it is.

And you probably won’t get this for like a week or so, because my brother, who does upload these with me as well — he’s partying it up — and I’m guessing that, yeah, I’m guessing this will happen when we all get back in town.

But I wanted to share some stuff with you guys I’ve been thinking about for my own company and some just really fun things. So it’s been interesting.

Obviously you guys all know my whole philosophy with funnel hacking and like looking at what’s working and modeling and all those kinds of things, right?

And so it’s been interesting watching as like some people we work with like their businesses are super easy, and we’re just like boom-boom-boom, money starts coming, and starts flowing in, right?

Other ones are more difficult, and so there’s a couple of people we’re working with. They’ve been a little more… taken a little longer to like get traction and get things working and so it’s caused me to really start digging deeper, which is good.

It always, it’s like the episode we did if you have someone’s back about the rubber band, right? Like if you’re not stretching, you’re useless, and if you, yeah.

So that’s kind of where it’s been happening, is I had to stretch myself and try to figure out, like how do we expand this and how do we — some of these people who aren’t having success for whatever reason — what do we do?

And so it’s been kind of interesting. I’ve been looking a lot, and unfortunately on this, for some reason I’ve been looking but not doing, which is never a good thing. But I’ve been looking a lot at surveys.

In fact, I think the first time I really realized the power of what surveys were doing was about a year and a half ago in our mastermind group. There was a guy named Glenn Ledwell and he was showing me, he was showing the group a bunch of his sales funnels.

And what he found was that by adding these little surveys before a sales funnel, like instantly it would double his sales. And that sounds like a dumb thing, but it was true. Like he had a VSL and then he drove traffic to it and then he added this little quiz thing and doubled how much money he was making, just by adding this little like quiz.

And then he’d show me thing after thing after thing, and then anyway I was just like “Wow!” So I started learning about it then and got excited, but then I never implemented it.

In fact, I even recorded a whole bunch of videos and all these things to do it and I feel like I kind of overdid what I was trying to do is because that I never actually launched it, but yeah. So it kind of had a sample where I kind of tested it, right? Or started building it but I never finished it because it got too complicated, too complex.

Then fast forward about six or eight months later, I got an email from Ben Settle, Andre Chaperon, Ryan Levesque and Jack Born talking about a mastermind group that they were doing called The Ocean’s Four Mastermind. And I was like, “That’s cool. I’ll go to that.”

So I went to it and it was on Valentine’s Day last year and my wife wanted to destroy me for not being here for Valentine’s Day, but you know in marketing college, you got to be there.

So I went to hang out with these guys in Vegas and it was interesting because I knew, I was very familiar with three of the guys but I didn’t know Ryan Levesque at the time, and he kind of, like in all honesty if you’re in the mastermind, he kind of ran the whole thing.

Like the other guys are there to kind of put in their two cents, but Ryan was definitely the host, the facilitator, and he was dropping bombs of gold the whole time, and he kept talking about some of his clients that he was using these surveys for.

And a couple of them that I remember off the top of my head, I know there’s more, but one was www.FuzzyYellowBalls.com and one was www.RevolutionGolf.com.

And he started talking about his surveys and what they had done with the surveys and how much revenue and how much in...

The real secret to building an audience…

On this episode Russell talks about the firework war and his injuries. He then talks about some ways you can build a following with your business and how to get to the core of what you really want out of your business.

Here are some interesting things you’ll hear on today’s episode:

• Hear how the firework war went and what injuries Russell received.
• Why asking yourself 3 questions of why is important to get to the root of why you are doing what you are doing.
• Find out how to find out what the subcultures of your business are and how they can help you build a following.

So listen below to find out how to build a following with your business.

---Transcript---

Hey everyone this is Russell Brunson. Good news, I survived the firework war. Now we’re back for another Marketing In Your Car.

Hey everyone, so yes good news is that I survived the firework war, bad news is I have a lot of flesh wounds. I ripped my finger off almost, there’s a hole in my arm. One in my forearm, one of my bicep. I have a huge burn on my neck. Other than that I am here, still talking. Actually heading to there now. We are filming a little documentary of us. I am going to do a little interview in front of the set up.

Hopefully in a week or so from now you guys will see a really cool video showing and documenting that whole thing. It’ll be a lot of fun. Today, what I want to talk to you guys about today, today was kind of fun. Not today actually, a couple days ago I was listening to some podcasts and there was on the Tim Fare show that was awesome. It asked the title of it was something like, How Do You Build Your Audience. That was interesting. I wanted to hear what he has to say about that. It was one of his podcasts. It wasn’t a normal podcasts. He was just doing Q&A back and forth.

That was one of the questions. First he talked about, why do you do a podcast? What’s the purpose behind it? He said something kind of interesting, and I had a conversation the other night with one of my friends, BJ Wright about this concept. It said, when you have a goal or want to do something, just ask yourself three why’s. I want to make a million dollars. Why? Because I want to buy my dream house. Why? Because it will make people think I’m awesome. Why? You ask three why’s and suddenly after three or four why’s you get to a point where you are like, I’m already doing what I want to do.

There’s a story, I’ll probably slaughter this story, but it was about a guy, business man who went to this little fishing village. He sees this guy in the river fishing, pulling fish in. He goes to the guy, and says “What are you doing?” The guy says, “I’m pulling fish for my family to eat.” He says, “Why don’t you build a business? Why don’t you hire 10, 20, or 30 people to pull in fish for you, and start shipping out fish and making money?” The fisherman said, “Well, why would I do that?” “Because then you can make lots of money. You can travel the world, and you can do a whole a bunch of things.” Why would I do that?” “Because eventually someday you can sell your business and make tons of money and retire a multi-millionaire.” He said, “Why do I want to do that?” He said, “You can retire to this small fishing village, and spend your day lazy, being in the water fishing.” The guy looks at him, “I’m already doing that. Why do I have to do all those other things?”

It was asking yourself at least three whys to get to the reason behind the reason what you’re doing, which is interesting in and of itself. That was the first thing. Then he started digging deeper. He said, “If you want to build an audience, this is how he did it when he started building The Four Hour Work Week.” The first step in it, I agree completely, figure out what subcultures do you belong to. A lot of times, I am the internet marketing guy. What are the subcultures you belong to in the marketing area? Is it weight loss or marketing or business or dentistry or chiropracting, whatever business it is you’re in? What are the subcultures?

There’s obviously a culture, there’s like the coreness, but what are the subcultures? I was thinking about myself. Obviously I belong in the whole internet marketing subculture. We’re starting to get more and more into the bio-hacking subculture. We’re getting more into different subcultures. Take three or four subcultures that you belong to, that you’re confident, you’re following that things belong to. That’s the first step. The second step is for each subcultures, find the three most popular blogs, three biggest Twitter accounts, three biggest Facebook groups. Find those things…three or so of the core places where the majority of those potential prospects are in for each subculture.

Figure out exactly where those are, you have the nine or twelve places where your audience is. Now, you address the market to ...

What I learned about calculated risk after having three people shoot thousands of dollars worth of fireworks at my head…

On this episode Russell talks about the firework war he is driving to. He discusses looking at the worst case scenario and figuring out if something you want to do is worth the risk.

Here are some fun things you will hear in today’s episode:

• Some of the injuries that occurred last year and what Russell and the other people in the firework war learned from them.
• Why looking at the worst case scenario made it clear that a firework war was actually worth the risk.
• And how you can apply the concept of looking at the worst case scenario to your business.

So listen below to hear why having a war with fireworks is actually a good idea.

---Transcript---

Hey, everyone. This is Russell Brunson and welcome to Marketing in Your Car.

All right, guys and gals, tonight is a special night and I am bringing you along on the journey because you are special to me. You guys listen to me every single day, so because of that you get in on a part of my life that most people do not get to know about.

Today as I record this it is the Fourth of July. It is 9:46 P.M. and I am currently heading to our second annual Firework War. Some of you guys may be thinking, “What is a firework war?”

Well, what is a firework war? Imagine the most immature men that you know, people like me and the people I like hanging out with, and imagine that we go to one of our friend’s house who has a huge basketball court. We bring a bunch of pallets, obstacle courses, and a bunch of things, and we play three-on-three fireworks where we are shooting 400 roman candles and thousands of bottle rockets.

We also have the big bottle rockets, like the actual rocket heads. We have mortars; we have firecrackers; we have fountains; we have all sorts of stuff. We have enough stuff that we will be blowing things up for at least an hour, maybe two.

We spent at least double what we spent last year on it and it is insane. My wife is convinced I am going to die; my kids say I am going to die, but I am not going to die. I didn’t die last year. Last year we did have a few casualties. This is what makes me laugh because the guy kind of deserved this.

If you were going to a firework war and you knew the whole point of the game was to shoot fireworks at each other point-blank, not far away, but like point-blank fireworks, you would think you would wear long sleeves and pants, right? But, no, this dude wore short sleeves and shorts. Halfway through the firework war he got hit right in the arm with one of the big bottle rocket things and it totally put him out. It popped a blood vessel or something and it was spewing out blood. Luckily for us, the guy who has the house where we do the firework war, his dad is a doctor, so we had medical supervision on staff during the war. We had it wrapped it up and he was fine.

At first we had these fountains and we thought they were going to be dumb, so we didn’t use them. Then we found out if you light a fountain, they run for five minutes sometimes. We would light them and lob them over to the other guys’ side. One of them landed inside the box of fireworks and started setting off all of these other fireworks.

We were just thrashing these guys and they got so upset that the one guy picked up a mortar. Before we were shooting mortars in the air just for fun, just to kind of scare people and stuff like that. But he picked up a mortar, turned it at us, and shot it, and the kick-back from the mortar came back and smacked him in the collar-bone and actually shattered his collar-bone. He had to head to the ER. After he headed to the ER, we pulled somebody from the audience in and we continued the war. It was awesome!

That is what we are doing right now and it is going to be awesome. I am ten minutes away from it and I am excited. We have been working all week going to get all the fireworks. We mapped it out way better this year than last year. We realized which ones were our favorite kinds of fireworks and which ones were kind of lame. From that we got the right ones which is awesome.

The guys with whom I am playing have spent all day today setting up all of the obstacle courses. In fact, they did it in the middle of the obstacle course where we were kind of fighting. It is not an obstacle course. There are barriers and stuff so that when we are advancing and trying to attack them and they are trying to attack us, we are kind of safe. We have barriers and things we can hide behind.

In the middle of it, he took about $300 worth of fireworks and set them up all around this thing. We bought a bunch of this long fuse and with it we wrapped everything around. At the end for the grand finale, we are going to light that fuse and all lay on the ground and watch as $300 worth of firew...