What Do You Expect From Yourself?

12/16/15 • 9 min

Marketing Secrets (2015)

How to become more by increasing what you expect from yourself each day.

On today’s episode Russell tells a story about a guy from some Tony Robbins’ events and why he expected more from himself and how that made his story is so inspiring. He also talks about how wresting helped Russell expect more from himself.

Here are 3 cool things to listen for in this episode:

People expect a lot of you, but what do you expect from yourself?
Why the more you expect out of yourself, the more successful you will be.
Why letting yourself off the hook is not always a good idea.

So listen below to find out why you should expect more out of yourself in order to be successful.

---Transcript---

Hey everyone, this is Russell Brunson and welcome to a snowy marketing in your car. All right, all right, so we’ve got snow out here in Boise Idaho and it’s beautiful. It’s supposed to snow for the next three days, so I’m hoping we just get dumped on because it would be really fun to take a day or two off with the kids and just do snowball fights, and snow forts, and all of that fun stuff. Cross your fingers that we get dumped on for a little bit here. I just wanted to jump in real quick because I just listened to a podcast and someone said something and it sparked something and I wanted to jump in here. It has to do with what you expect from yourself. We have all sorts of people in our lives that have expectations on us, right? Our wives expect us to do things, our kids, our co-workers, our employees, our parents, our friends, our brothers and sisters, everyone expects things out of us, right? That’s one thing.

I’m curious, what do you expect out of yourself? We were at a Tony Robins event and if you’ve ever been to UPW there’s this little, not little. There’s this guy, he’s a little shorter, but like a stocky, bald dude, who’s always on Toby Robins security, and at every UPW. If you ever go you’ll see him, he’s usually one of front guys in the front. He’s always standing there flexing, making sure nobody gets to Tony. Anyway, the last day when Tony sells Business Mastery, usually this guy will get up and tell the story, and how basically when he was growing up … I can’t remember how bad his life was but he went to a Tony Robins event, it changed him. He started just going to every Tony Robins event and just trying to just be there all the time, and be around it, and talked about how it changed his life from being this homeless kid to being a multi millionaire, and all of these things, it was just a really inspiring story.

Afterwards we pulled him aside and we were just talking to him, me and four or five of our friends, we were just talking to him and the dude was like oh, so motivational, I just wanted to hire him just to come yell at me once a week. He was talking, and one thing he said that was interesting is we asked like, “What made the difference. Why do you come and work for Tony for free five times a year, and why do you do all of this stuff?” He said, “Where I grew up from nobody expected much from me, so I didn’t do much. When I came here,” he’s like, “Everybody expected a lot out of me.” He’s like, “The reason why I’m so successful now, I expect more out of myself than anyone can imagine.” I remember thinking about that like, that’s the driving force. What do you expect out of yourself? You think about why we get depressed in life, or why we have issues, or whatever it might be, I think it’s usually because we expect something out of ourselves and we don’t do it.

I look at the things in my life that I really struggle with and that cause me pain, and almost all of them are associated with this is what I expect from myself, and this is what I’m doing. It’s like when you were a kid and your dad is … you do something really, really bad and you’re expecting him to beat you and you’re preparing for a whooping, and then he comes in and he just looks at you and shakes his head and says, “I expected a lot more out of you,” and walks away. You’re like, “Oh, daggers in the heart. That was way worse, why didn’t you just beat me? I could have handled that.” I think that’s a big thing, and I’m curious for you right now, and everyone listening is in different parts of their life, different times, different seasons, and different parts of their business as well. I’m curious, what do you expect out of yourself?

People always ask, “Russell how do you get so much stuff done? How do you blah, blah, blah,” all of these things. I don’t feel like I do that much but I feel like I expect a lot out of myself, because of that I don’t sleep in, in the morning, I don’t go to bed early at night, when I’m at the office I don’t goof off, I’m not surfing Facebook and if it’s not making me money, if I’m not helping someone, I expect so much out of myself that I don’t, I just keep working, I keep moving forward because I expect it out of myself. I loo...

How to become more by increasing what you expect from yourself each day.

Here are 3 cool things to listen for in this episode:

People expect a lot of you, but what do you expect from yourself?
Why the more you expect out of yourself, the more successful you will be.
Why letting yourself off the hook is not always a good idea.

So listen below to find out why you should expect more out of yourself in order to be successful.

---Transcript---

Previous Episode

The Truth Behind Why I’m Shutting Down The Inner Circle

It looks like my email yesterday struck a chord with a few of you…

On this episode Russell talks about his juicing diet that he and his team are doing for one of his Inner Circle members. He also talks about why he has decided to shut down his Ignite Program.

Here are a few things to listen for in today’s episode:

Russell explains why he is shutting down his Ignite program.
Why he is only focusing on his Inner Circle program and how many people he is letting join.
And how you can sign up to be a part of the Inner Circle and why you should.

So listen below to find out how you can be a part of Russell’s Inner Circle.

---Transcript---

Hey, everybody. This is Russell Brunson, and welcome to “Marketing in Your Car.” All right, everybody. Hope you’re having an amazing day today. I’m heading in to the office and we have sun shining. It’s beautiful. I think it’s still cold, but the sun’s up, so it makes you feel like you’re … Makes you feel better, so that’s exciting.

Anyway, I’m really excited for today. We actually started a company-wide juice fast yesterday, so one of our … We have a new person named G from over in London. When I was in London I met her, and then she joined the Inner Circle, and she’s working on a juice cleanse product and a bunch of stuff like that.

I was like, “Basically, we needed some results,” and she’s like, “Well, I’ve got a lot of people I’ve done it for, but I don’t have any videos.” I’m like, “All right. I’m going to drop everything on this side. I’m going to get my entire company to do it, and we’re going to become your testimonials.” It’s kind of cool. Everyone, this week, is on a week-long juice fast and documenting the process and creating cool video content for her, for her new upcoming launch, which will be fun.

Just one of the fun things we do for our Inner Circle members that’s cool. Anyway, day one was actually really fun. It was interesting. I do weird stuff all the time, as you guys know if you’ve listened to this podcast for any amount of time. I’m drinking and eating and trying all sorts of weird stuff. I actually really enjoy juicing.

When I juice, typically it’s hardcore. I don’t put any fruits or berries or those wussy things that make them taste good. I just go straight for the hardcore. I’m using cucumber, fennel, celery, and some lime for some taste and that’s what I drink. Most people think it’s disgusting but I love it. It’s glowing green, so you drink it … I feel like I’m drinking ooze from Ninja Turtles. I feel my whole body just, boom, exploding with alkalinity and power and energy.

Yeah, it doesn’t taste that good. It doesn’t taste bad, and in fact I like it a lot. I’ve become very accustomed to that, so I like it. If I give that to the average person the first time, they’d just be like … It’s like it’s a kick in the face or something. Is someone honking at me? I don’t even know. Anyway, that’s what we’re … I feel like someone’s honking at me but I can’t figure out who. I like pretty strange stuff. My taste buds are acquired to weirdness because of it.

Most of them aren’t, so we have this place called Tree City here in Boise and so I paid for a week of juicing, so they’re going in and we grab … Basically they give you six bottles of juice you drink all day. There’s one that’s called the Vitarrific, which is pure greens and ginger and really strong, which I think is awesome, but most everyone in the office is gagging on it and trying to keep it down. It’s pretty funny. Then there’s a coconut one, there’s one called CAB, which is carrot, apple, beet, which is really good. There’s coconut, there’s almond milk. Anyway, it’s really, really good.

Yesterday was fun. I was drinking them thinking it was like drinking candy and most of these guys are dry heaving. They’re in the bathroom every five minutes. It was awesome. Anyway, I love putting my team through crazy stuff like that when I can. That’s what we’re doing over here.

Yesterday I sent out something that got a lot more attention than I thought. A lot of you guys know for the last two or three years we’ve been running two coaching programs, our Ignite program and also our Inner Circle program. As they’ve grown way bigger than I ever had initially thought or hoped … Initially we thought we were going to get maybe fifty people in Ignite and twenty-five in Inner Circle, but it’s grown to the point where we’ve got almost two hundred in Ignite and Inner Circle now we’re about seventy, which is crazy.

The other thing I’m looking at is how much time it’s taking from me, and it’s just been really hard as it keeps on growing. My thought was, “Do we keep growing it? Do I shift focus from other things to just keep expanding this, or do we change it and shrink it?” With ClickFunnels growing as amazingly as it has, it doesn’t make sense for me to keep adding more things on that side.<...

Next Episode

The Two Magic Words That Will 10X Sales For Any Product Or Service

Check out this case study of what happened when we applied these two simple words.

On today’s episode Russell talks about the two magic words that made Russell more money than anything else. He also shares why those two words are so powerful.

Here are some cool things to listen for in this episode:

Learn what two words have helped Russell in his business and how he is trying to figure out how to use it in more aspects of his life.
Why Russell stopped selling Ignite and now is only focusing on Inner Circle
And how Russell used those two magic words to sell spots in the Inner Circle.

So listen below to hear how Russell used urgency and scarcity to make a ton of money.

---Transcript---

Hey, good morning everybody. This is Russell Brunson, and welcome to Marketing In Your Car, everyone. Today is the day I’m going to talk about two of my favorite words. These two words have made me more money, than I think, pretty much anything in the history of my life. If you could learn these two words, it’s done, that’s all you need.

Well, that’s not true. You’ve got to have a good offer, good product, good reputation, good brand, all the things you got to do it right. If you have all those and you want to turn that into money, the two magic words are, you ready for it? Number one is “urgency,” and number two is “scarcity.” That’s it. If you can have those two things, along with an amazing offer in front of the right audience, it’s game over.

Here’s the back story. Last January, so a year ago, it’s not quite January yet but almost, Vince Palko from Adtoons.com, super cool dude, he’s the inventor of the hand sketched doodle video. Anyway, he messaged me, “Hey man, what are your goals for next year?” I’m like, “Why?” He said, “I’ll make you a cool gift.” I wrote down about a handful of goals and sent them over to him and he ended up sketching this amazing… it’s awesome, it’s just the coolest thing, it’s like this huge picture with all my goals drawn out in cartoon format and this really progression between, it was amazing.

He does that if you go to AdToons.com and message him, “Hey Vince, here’s a million bucks please draw my visions so they can become true,” and he’ll do it. He did that and sent it to me and I got it blown up and I put it on my wall and it’s just been there. I didn’t even think about it at the time but it’s a year ago, my goal was only work close with 100 entrepreneurs in my Inner Circle, that’s what I said.

At the time back then I think we only had 25 people in the Inner Circle, and it’s $25,000.00 a piece and to get a 100 I think that would be pretty awesome, but it was outside my reality, but it was a goal I put up there. Then fast forward over the last 12 months we have our Ignite program at $12,000.00 and our Inner Circle at $25,000.00. We’ve be selling both of those and it’s been doing well. Obviously a lot of people are going to the Ignite program. I think we sold 180 or so people into Ignite and Inner Circle kept growing as well. It’s been interesting, as Inner Circle has been moving forward it’s exponentially been growing, I think that’s the right word, where it keeps getting bigger faster. I think that we do a really good job with that. I’m really proud of it. Then people find out and then more people find out and it’s just kind of growing organically really quickly.

About a month ago I was looking at it. Inner Circle has grown actually faster than the Ignite program which is interesting because it’s more than twice as much money. The people in the Inner Circle are honestly my dream clients. Most of them have some amazing things happening. They just need some directional things, or feedback or bounce back ideas and just cool stuff like that where it’s awesome.

I had this idea and I was actually looking at my sketch with Vince and I saw it said, “Work closely with 100 people.” I think right now I’m working close with the 50 or 60 that are Inner Circle and then a little bit further distance with Ignite and then everything we’re doing. I was like, “What if we just shut down everything except for the Inner Circle and just focus on getting 100 people in there and I just really close with those 100 people, and if someone leaves and a spot opens we can refill but just actually close it down. Say there’s a 100 spots and when they’re gone, they’re gone and just kind of do that.”

It took a little while to get all the pieces in place so that we wouldn’t drop any balls and we can continue to service all the people who had bought Ignite up to this point. A few weeks ago we stopped selling Ignite, no more selling Ignite. We’re servicing those who are in but we are not selling anymore. Let’s just focus on Inner Circle. If we’re going to get 100 people, then how’s it going to work? There are some mastermind groups where they have 100 people in it’s like stupid, it’s like going to a semin...