Recap Of Our First Ever “Hack-A-Thon”
06/18/15 • 8 min
What happens behind the scenes when people come to Boise and let Russell hack their funnel…
On today’s special episode of Marketing In Your CORVETTE Russell talks about how you can win a Corvette. He also recaps some of the cool stuff that happened at his Hack-a-thon event.
Here are some fun things you’ll hear in this episode:
- Why Russell is driving a Corvette today.
- What you can do to get your hands on this very Corvette.
- And find out why sometimes paying someone a lot of money to do something for you instead of learning to do it yourself is worth it.
So listen below to hear about the hack-a-thon and some cool things that are coming up.
---Transcript---
Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing in Your Corvette.
Hey, guys. Yes this is a special Marketing in Your Car, because today I am in my brand new Corvette. There’s kind of a story behind this, because I’m not the kind of guy who just goes and buys new cars.
In fact, I’ve had the same car for like eight years, or seven years now. Anyway, a long time.
But at the Funnel Hacking event we launched our dream car contest, which my goal in the next year is to give away 100 cars to people like you. You deserve one and you need one. So that’s kind of the game plan.
To kind of show off, we got a new Corvette and had it there at the event to show everybody what could be their dream car. Because a Corvette is kind of like my dream car.
Anyway, we had it shipped back from the event and I’m in it right now driving and this is the first podcast in the new car. And I’ve got to tell you, this car is awesome.
I’m not that big of a car guy, but this one is really, really cool. So I’m excited because I’m going to be hopefully giving away a ton of these over the next 12 months. In fact, next week our goal is to launch the dream car contest.
We kind of soft launched it at the event, but we were just going to reveal and open up and let everyone see it. We added this really cool element inside Click Funnels just for our affiliate program.
You see this little car, and as you get more and more members, the little care will move across until boom, you hit the goal and you get the car. It’s pretty awesome. You should see that next week in your affiliate panel, as long as I am able to get it all done in time.
So that’s the game plan there. Anyway, today I just wanted to talk about something really cool that happened. I had an idea for a program we wanted to put together a little while ago. In fact, I think I mentioned it on the podcast.
We thought it would be cool to create something we’re going to call a hack-a-thon where we’ve got people coming out to Boise and we spend three days just building out their sales funnels for them. So we’re trying to build out a webinar funnel and a high-ticket funnel.
And at first we had the idea, we got excited and we started selling it. We sold three people and then I was like, “You know what, let’s just stop and make sure this is a good idea before we sell anyone else.”
We kind of stopped. And then today, the last three days, we had some people in town and we did it, and it was awesome. We had a good time and basically what we did is day one, first we just kind of sat down and had everyone define what they’re doing, where they’re at and where they want to go.
We went through everyone’s business to get a good idea of that. That was the first half of the day. Then we went to lunch and after lunch came back and I worked one of them and focused on rebuilding his entire webinar, as well as his webinar funnel.
We found a bunch of little holes and mistakes and got things fixed. That was day one. And then the other two people went and they met with the guy who runs all our Facebook ads, and then they met with our guy on my team who does all of our Dream 100 affiliates, those type of things.
So that was kind of day one. Then day two, everyone rotated around. So I spent the next half a day working on the next group’s webinar and the funnels for that.
And then the last day I did the other person’s. Then today we went out and had one of video guys go and film and capture all the videos we need for the high-ticket funnels, for the webinar funnels. And they turned out amazing.
In fact, I’m beat up. We did that all day today and I’m tired. It was awesome. So we created it and the goal was to get two funnels, a high-ticket and a webinar funnel for each person.
And I thought we could get it done in three days, and we probably could have. But there’s a lot of moving parts involved. So they’re all like probably 80 percent done and so I’m kind of waiting to get the video editing done.
Next week I’m going to get them all finalized and next week we’re doing kind of a big reveal, giving them their funnels and showing them off ...
What happens behind the scenes when people come to Boise and let Russell hack their funnel…
On today’s special episode of Marketing In Your CORVETTE Russell talks about how you can win a Corvette. He also recaps some of the cool stuff that happened at his Hack-a-thon event.
Here are some fun things you’ll hear in this episode:
- Why Russell is driving a Corvette today.
- What you can do to get your hands on this very Corvette.
- And find out why sometimes paying someone a lot of money to do something for you instead of learning to do it yourself is worth it.
So listen below to hear about the hack-a-thon and some cool things that are coming up.
---Transcript---
Hey, everyone. This is Russell Brunson. I want to welcome you to Marketing in Your Corvette.
Hey, guys. Yes this is a special Marketing in Your Car, because today I am in my brand new Corvette. There’s kind of a story behind this, because I’m not the kind of guy who just goes and buys new cars.
In fact, I’ve had the same car for like eight years, or seven years now. Anyway, a long time.
But at the Funnel Hacking event we launched our dream car contest, which my goal in the next year is to give away 100 cars to people like you. You deserve one and you need one. So that’s kind of the game plan.
To kind of show off, we got a new Corvette and had it there at the event to show everybody what could be their dream car. Because a Corvette is kind of like my dream car.
Anyway, we had it shipped back from the event and I’m in it right now driving and this is the first podcast in the new car. And I’ve got to tell you, this car is awesome.
I’m not that big of a car guy, but this one is really, really cool. So I’m excited because I’m going to be hopefully giving away a ton of these over the next 12 months. In fact, next week our goal is to launch the dream car contest.
We kind of soft launched it at the event, but we were just going to reveal and open up and let everyone see it. We added this really cool element inside Click Funnels just for our affiliate program.
You see this little car, and as you get more and more members, the little care will move across until boom, you hit the goal and you get the car. It’s pretty awesome. You should see that next week in your affiliate panel, as long as I am able to get it all done in time.
So that’s the game plan there. Anyway, today I just wanted to talk about something really cool that happened. I had an idea for a program we wanted to put together a little while ago. In fact, I think I mentioned it on the podcast.
We thought it would be cool to create something we’re going to call a hack-a-thon where we’ve got people coming out to Boise and we spend three days just building out their sales funnels for them. So we’re trying to build out a webinar funnel and a high-ticket funnel.
And at first we had the idea, we got excited and we started selling it. We sold three people and then I was like, “You know what, let’s just stop and make sure this is a good idea before we sell anyone else.”
We kind of stopped. And then today, the last three days, we had some people in town and we did it, and it was awesome. We had a good time and basically what we did is day one, first we just kind of sat down and had everyone define what they’re doing, where they’re at and where they want to go.
We went through everyone’s business to get a good idea of that. That was the first half of the day. Then we went to lunch and after lunch came back and I worked one of them and focused on rebuilding his entire webinar, as well as his webinar funnel.
We found a bunch of little holes and mistakes and got things fixed. That was day one. And then the other two people went and they met with the guy who runs all our Facebook ads, and then they met with our guy on my team who does all of our Dream 100 affiliates, those type of things.
So that was kind of day one. Then day two, everyone rotated around. So I spent the next half a day working on the next group’s webinar and the funnels for that.
And then the last day I did the other person’s. Then today we went out and had one of video guys go and film and capture all the videos we need for the high-ticket funnels, for the webinar funnels. And they turned out amazing.
In fact, I’m beat up. We did that all day today and I’m tired. It was awesome. So we created it and the goal was to get two funnels, a high-ticket and a webinar funnel for each person.
And I thought we could get it done in three days, and we probably could have. But there’s a lot of moving parts involved. So they’re all like probably 80 percent done and so I’m kind of waiting to get the video editing done.
Next week I’m going to get them all finalized and next week we’re doing kind of a big reveal, giving them their funnels and showing them off ...
Previous Episode
A Tale Of Three Salesmen
Let me share with you three different stories that happened today…
On this episode Russell talks about his experience with three different salesmen and the reason it was so different which each of them.
Here are some interesting things to listen for in today’s episode:
- What aspects of Russell’s experience with buying a Love Sac made it a great experience.
- Why buying a fridge with money burning a hole in his pocket didn’t go well.
- And finally why Russell’s carpet cleaner does a good job, but still isn’t as successful as he could be.
Listen below to find out what made each experience with these salesmen so different.
---Transcript---
Hey, everyone. This is Russell Brunson and I want to welcome you to a late night Marketing in Your Car.
Hey guys and gals. It’s been a while since we’ve done a late night one. But I’m actually heading home from the new house. I’m heading over from my new house to the new office and then heading back to the old house.
Anyway, it’s been a fun-filled day of running errands and getting things set up and all of those things happening during a move, while packing boxes and shipping things and packing. I’m a little beat up.
Anyway, I just left the house and going back to the office to get one more quick thing done. Because I’m in the office this whole week it’s like one of those little things that have to get done and haven’t gotten done yet. They tend to happen late at night or else they just don’t fit in anywhere.
We’ll make it work, right. But today is interesting. I had a chance to work with a lot of different types of people, different businesses. Really interesting how different people responded.
I just want to share some with you because I think there’s things to be learned from all of them.
The first business I interacted with today was a company called Love Sac. You may have heard of them. They make big bean bags and these couches they call sactionals and a bunch of things like that. I’ve always wanted some Love Sacs, so we had a whole bunch we were going to order.
So I went and found them online, found ones I like and then the little support agent popped on the side asked if he could help. I was like, “Okay,” so I asked him a couple questions.
Support side was amazing. He came through and answered my questions. It was actually yesterday that I talked to him the first time. He figured out my questions. He actually went online and basically when I told him found a whole bunch of different variations and options and sent me different prebuilt couches that would fit what I told him.
Truly amazing experience. He gave me his personal cell phone number if I had any questions. Just an awesome experience. So this morning I was ready to go buy. I called and was going to order.
I called him and said, “I’m going to order. Just making sure that’s fine.” So he said, “No problem.”
I asked him how long it would take to get them to me and he said it would be six weeks. I was like, “I don’t want to wait six weeks. Is there any way you can get them to me in two weeks?” Because I’m kind of an impatient entrepreneur.
He says, “Let me find out.” So he gets off the phone and who knows what he does, probably calls a bunch of people.
He calls me 30 minutes later and he’s like, “We can’t get them in two weeks, but what we can do is ship you one couch so you can have it in time for your party you’re trying to do in two weeks. And then when it’s done you can ship it back to us and I’ll ship you the new one. We’ll be making the new one but we’ll just basically give you a loaner you can use during the time.”
I’m like, “Really?” I was like, “I don’t know if I’ll ship it back. I never do those kind of things.”
He says, “I’ll set a notification on my calendar so I remember on July 5 to call you back and make sure you get it shipped back.”
I’m like, “Dude, this is insane.”
I was like, “I don’t think I want to do that.”
He was like, “How about this? We’ll ship you this and we’ll ship you out covers and then you can change the covers to the color you want.” He was totally doing everything possible to make sure I could have a great experience.
And then when I went to go buy he was like, “Oh, by the way, use this coupon code to save $1,000.”
I put in the coupon code, boom, saves me $1,000. Then I ended up buying another Love Sac so it put me back to zero. I didn’t actually save any money, but I got an extra Love Sac out of it.
So amazing experience. All around A+++. This guy did amazing. So that’s something hopefully you can learn for your business and your customers. I was just like, “I wish all my customer support agents were like that.
We try. I think we have the best support team in the industry, but it was above and beyond. It was really impressive. So there was that. Also I scr...
Next Episode
What’s The Difference Between An Employee And An Entrepreneur?
What I learned this weekend from hustlers on Craigslist.
On today’s episode Russell talks about the difference between entrepreneurs and employees.He tells of some recent experiences where he realized that he no longer wanted to work with employees and only wanted to work with entrepreneurs.
Here are some interesting things to listen for in this episode:
- What made it obvious that a dude at Tate’s Rental was an employee and not an entrepreneur.
- What Russell had to do to get a pool guy out to his house to fix his pool by the 4th of July.
- And how you can go from being an employee to entrepreneur or even an intrepreneur.
So listen below to find out how you can be more than just an employee.
---Transcript---
Hey, everyone, this is Russell Brunson. Welcome to Marketing in Your Car.
All right, so I want to make that welcome a little more dramatic than normal. I hope that was all right and sounded cool. I’ll keep testing out different tonality on our intro.
Anyway, hope you guys are doing awesome today. So I have something to discuss with you that’s important, very important, for you who are business owners and for you who may be employees.
So my question for you is, how can you tell the difference between an entrepreneur and an employee?
Now by looking at them you might say, “I can’t tell by looking at someone if they’re an entrepreneur or an employee.” But it does not take much to figure out who they are.
Let me give you some examples of what happened to me over the last week. I’ll show you how simple this is to figure out. Who’s the entrepreneur and who’s the employee?
For example, last week I had Rob come out and he’s painting. We have a detached garage and he’s painting this huge wrestling mural inside of it. It turned out amazing.
But there’s part of it, because it’s a really tall garage, where we had to get one of these scissor lifts, that’s what they call them, so he could get up to the top and paint the top.
So we went to a place called Tate’s Rents, and they rent all sorts of stuff. So we’re at Tate’s and we walk in and we’re like, “Oh, there it is, that thing right there.” That’s what he needed.
So we pull in, we go talk to the guy at the desk. And we’re like, “Hey, we’re here to rent one of those lifts that go up really big.”
He’s like, “I don’t have anything like that.”
We’re like, “Are you sure? Because I’m pretty sure we saw one right out there?”
He’s like, “What, the scissor lift?”
We’re like, “Yeah, the scissor lift. That’s what we need.”
He’s like, “Yeah, we’ve got one of those.”
I’m like, “Cool. I want to rent that.”
He’s like, “Well, we don’t really have the trailer for that scissor lift, so sorry I can’t rent it to you. I don’t have a trailer.”
I’m like, “Really?” I look out the window and there’s like 18 trailers. I’m like, “Can we put it on one of those trailers out there?”
He looks at me kind of annoyed like, “Yeah, I guess we could.” He pushes a button and we go talk to the guys outside. “Hey, guys, get the scissor lift and put it on the trailer.”
He’s like angry at me that I wanted to rent something. He was trying so hard to not allow them to give me money because he didn’t want to annoy himself. Which all he had to do was click a little button and say, “Pick this up,” and somebody else had to go out and grab it.
All he had to do was push a button and tell people what to get. But he did not want me to do it because it was going to take time and effort or brain power or something to do it.
So my question to you: is that man an entrepreneur or an employee? Okay, obviously you can tell he is a hardcore employee.
Had that been an entrepreneur, and even if the scissor lift had not been there, he would have said, “You know what? That’s a good question. We don’t have a scissor lift here, but hold on. Let me find one somewhere in Boise.” And he would start calling every single place because he wants to make money.
That’s what entrepreneurs do: we figure out a way to make crap happened. That’s what would have happened if that guy had been an entrepreneur, right?
Another example, so our pool has nine issues we need to fix. I counted them. So I call pool company A and I’m like, “Hey, we got this pool. My goal is I’m probably going to be spending $20,000-30,000 over the next seven days to get this pool fixed up. I would love to get you guys out here to fix it.”
The person on the line is like, “Our guys are all busy, so no one can come out this week or next week. But in three weeks we can come out and have someone look at it and give you a quote.”
Three weeks. I was like, “Nope.”
So I hang up the phone. I was talking to an employee. I didn’t want to deal with him. So I called the next place. This place is like a high-end pool place here ...
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