Should You Guest Post or Blog on Your Own Property? | Ep. #102
11/10/16 • 18 min
In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before.
Time Stamped Show Notes:- 00:28 – Today’s topic: Should you do guest posting or blog on your own property?
- 00:50 – If Eric is to pick one, he’ll pick writing on his own website
- 00:55 – Build on your own
- 01:09 – All great content should be your investment in your property
- 01:37 – Neil picks guest blogging
- 02:33 – The market changes
- 02:47 – Sites that get the highest quality of content tend to get most traffic
- 03:04 – Neil changed his blogging patterns on his website
- 03:24 – Blog thorough, in-depth content
- 04:44 – Guest blogging let’s you have quicker traction
- 05:16 – Choosing depends on where you sit
- 05:56 – Neil is cutting his guest posting in America
- 06:20 – Guest posting helps build your brand
- 06:36 – Shifting strategies
- 07:04 – Blogging is not as effective as it used to be
- 07:25 – Ahrefs’ in-depth study regarding guest posting
- 08:44 – Blogging is tough now
- 09:33 – Most people won’t go through the journey of posting content
- 11:01 – Blogging is just one way to go about growing
- 11:56– That’s it for today’s episode!
- Blogging, either on your own site or another, has pros and cons.
- What are your goals? Iron those out before committing to a guest post.
- Keep your BEST content on YOUR digital properties.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before.
Time Stamped Show Notes:- 00:28 – Today’s topic: Should you do guest posting or blog on your own property?
- 00:50 – If Eric is to pick one, he’ll pick writing on his own website
- 00:55 – Build on your own
- 01:09 – All great content should be your investment in your property
- 01:37 – Neil picks guest blogging
- 02:33 – The market changes
- 02:47 – Sites that get the highest quality of content tend to get most traffic
- 03:04 – Neil changed his blogging patterns on his website
- 03:24 – Blog thorough, in-depth content
- 04:44 – Guest blogging let’s you have quicker traction
- 05:16 – Choosing depends on where you sit
- 05:56 – Neil is cutting his guest posting in America
- 06:20 – Guest posting helps build your brand
- 06:36 – Shifting strategies
- 07:04 – Blogging is not as effective as it used to be
- 07:25 – Ahrefs’ in-depth study regarding guest posting
- 08:44 – Blogging is tough now
- 09:33 – Most people won’t go through the journey of posting content
- 11:01 – Blogging is just one way to go about growing
- 11:56– That’s it for today’s episode!
- Blogging, either on your own site or another, has pros and cons.
- What are your goals? Iron those out before committing to a guest post.
- Keep your BEST content on YOUR digital properties.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Previous Episode
What Makes a Quality Infographic | Ep. #101
In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and how you can ensure that it delivers your post’s message.
Time Stamped Show Notes:- 00:28 – Today’s topic: What makes a quality infographic
- 00:36 – Kissmetrics’ portfolio of infographics
- 00:50 – It’s not just the imagery
- 01:14 – Number 1: Have the right statistics
- 01:18 – Number 2: Make sure your topic is really good
- 02:02 – If you can show complex data sets, you’ll do well
- 02:10 – Number 3: Keep the infographic concise
- 02:22 – Number 4: Make sure it story flows well
- 03:08 – Number 5: Have a great design
- 03:42 – Number 6: Make sure your colors are NOT crazy
- 04:17 – Put an embed code generator at the bottom
- 04:22 – For WordPress, it’s Embed Code Generator
- 04:28 – Number 7: Write the RIGHT headline
- 04:41 – Check CopyBlogger for creating headlines
- 04:48 – Number 7: Add text to the page where the infographic is
- 05:30 – Make sure the image is in full size and it works on mobile
- 05:48 – Be creative!
- 06:07 – GIFographics
- 06:08 – KlientBoost has a good example of PPC
- 06:18 – That’s it for today’s episode!
- Having infographics is not just about the imagery, it’s also about statistics and your message.
- Visual content doesn’t guarantee success.
- Don’t forget to add text on the page where your infographic is – Google can’t read images.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Next Episode
How Many Links Does Your Website Need? | Ep. #103
In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with authority links.
Time Stamped Show Notes:- 00:28 – Today’s topic: How Many Links Does Your Website Need?
- 00:38 – Look at your big competitors
- 00:50 – Use Ahrefs to see how much traffic or how many links they have
- 01:16 – Look at the quality of links
- 01:40 – Outperform your competitors by having authority links
- 01:49 – Get high authority links by producing awesome content emailing journalists, editors, and writers
- 02:27 – Use Brian Dean’s Skyscraper Technique
- 02:38 – Use Buzzsumo and find people who link similar articles
- 02:59 – Use Ahrefs for breakdown of domain authority
- 03:08 – Moz’s study on links
- 04:20 – Eric Enge’s post that links don’t matter in 2016
- 05:09 – Don’t focus on competitive key terms
- 05:25 – Go to Quora and use questions to get idea for content
- 05:48 – That’s it for today’s episode!
- Quantity of links is most important but don’t lose sight of quality.
- Produce high “authority links” to outsmart your competitors.
- Links can be helpful to your site’s traffic, but great content is always going to be more valuable.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Marketing School - Digital Marketing and Online Marketing Tips - Should You Guest Post or Blog on Your Own Property? | Ep. #102
Transcript
Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue.
Speaker 1All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page sp
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