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Marketing School - Digital Marketing and Online Marketing Tips - 7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40

7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40

09/09/16 • 15 min

Marketing School - Digital Marketing and Online Marketing Tips

In Episode #40 Neil and Eric discuss the 7 simple SEO tactics for increasing your web traffic. Neil shares the reason for his long blog posts and why you should link them to your most popular page. Learn how to optimize your website’s exposure with these easy, non-technical steps.

Time Stamped Show Notes:
  • 00:29 – 7 Simple SEO tactics to sky rocket your traffic
  • 00:49 – Linking to your most popular pages
    • 01:19 – Make sure to link on every blog post
  • 01:29 – Featured snippets
  • 01:53 – How to Rank Zero
    • 02:01 – Make sure you have a H1 title and tag
    • 02:19 – Google’s role
  • 03:01 – Click through rates
  • 03:18 – Optimizing title tags
    • 03:48 – Think of title tags as human
    • 04:14 – People love to Google, “What is SEO?”
  • 04:27 – Second order page scraping
    • 04:37 – Getting into Google search console
    • 05:25 – Google likes to audition you
  • 05:50 – Neil’s loooong blog posts
    • 06:05 – More keywords you have, more long tail terms
    • 06:38 – More detailed content, more sure traffic
  • 07:02 – Transcribing videos
    • 07:05 – Rev.com
    • 07:15 – Search engines can’t crawl videos
  • 07:29 – Google image search
    • 07:57 – Naming your image files properly
    • 08:30 – Optimize image file names and alt tags
  • 08:44 – End of today’s episode
3 Key Points:
  1. Link all blog posts to the most popular page you have.
  2. Optimize titles, tags, and images.
  3. Transcribe videos for content.
Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

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In Episode #40 Neil and Eric discuss the 7 simple SEO tactics for increasing your web traffic. Neil shares the reason for his long blog posts and why you should link them to your most popular page. Learn how to optimize your website’s exposure with these easy, non-technical steps.

Time Stamped Show Notes:
  • 00:29 – 7 Simple SEO tactics to sky rocket your traffic
  • 00:49 – Linking to your most popular pages
    • 01:19 – Make sure to link on every blog post
  • 01:29 – Featured snippets
  • 01:53 – How to Rank Zero
    • 02:01 – Make sure you have a H1 title and tag
    • 02:19 – Google’s role
  • 03:01 – Click through rates
  • 03:18 – Optimizing title tags
    • 03:48 – Think of title tags as human
    • 04:14 – People love to Google, “What is SEO?”
  • 04:27 – Second order page scraping
    • 04:37 – Getting into Google search console
    • 05:25 – Google likes to audition you
  • 05:50 – Neil’s loooong blog posts
    • 06:05 – More keywords you have, more long tail terms
    • 06:38 – More detailed content, more sure traffic
  • 07:02 – Transcribing videos
    • 07:05 – Rev.com
    • 07:15 – Search engines can’t crawl videos
  • 07:29 – Google image search
    • 07:57 – Naming your image files properly
    • 08:30 – Optimize image file names and alt tags
  • 08:44 – End of today’s episode
3 Key Points:
  1. Link all blog posts to the most popular page you have.
  2. Optimize titles, tags, and images.
  3. Transcribe videos for content.
Resources Mentioned:

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

undefined - How to Generate Sales Through Webinars | Ep. #39

How to Generate Sales Through Webinars | Ep. #39

Welcome to The Marketing School Podcast—your 10-minute resource to learn, grown, and nurture your passion for online marketing! In Episode #39 Eric and Neil discuss why webinars are great for generating sales. Enjoy!

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

undefined - Simple Strategies to Improve Your Lead Generation | Ep. #41

Simple Strategies to Improve Your Lead Generation | Ep. #41

In Episode #41 Neil and Eric talk about how to generate more leads. Neil stresses the importance of not just getting people to sign up, but getting qualified leads that are viable for your business. Learn as they share.

Time Stamped Show Notes:
  • 00:30 – How to generate more leads for your website
  • 00:39 – Tools you can use
  • 01:03 – Figure out why someone should become a lead
  • 01:19 – Give something to convert them into a lead
  • 02:15 – Make sure content is categorized
    • 02:35 – Segmenting your audience
    • 02:57 – Example on marketing funnel post
    • 03:15 – Give a bonus on the topic
  • 03:39 – Sending people to case studies
  • 04:33 – It’s about getting qualified leads
  • 05:01 – Taking people down to a long funnel
  • 05:16 – Putting click to action after getting leads to sign up
  • 05:50 – Make sure to segment people from your website
    • 06:04 – Lead scores
  • 06:39 – Breaking leads into multiple steps
  • 07:14 – Try storytelling as a strategy
  • 07:53 – Test your call-to-action buttons
  • 08:59 – Let them fill out what they want to fill out
  • 09:20 – That’s it for today’s episode!
3 Key Points:
  1. Give something to people to convert them into a lead.
  2. It’s not about having a lot of leads; it’s about getting qualified leads.
  3. Storytelling is a strategy that engages people to convert.
Resources Mentioned:
  • Hello Bar – tool to collect more emails
  • SumoMe – tool for having takeovers or pop-ups
  • Drip – email service provider
  • Infusionsoft – another email service provider

Leave some feedback:

  • What should we talk about next? Please let us know in the comments below.
  • Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - 7 Simple SEO Tactics for Increasing Your Web Traffic | Ep. #40

Transcript

Speaker 1

Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue.

Speaker 1

All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page sp

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