Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)
01/02/24 • 20 min
In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for the future, including the continued growth of podcasts and YouTube, the importance of blogging, and the potential blunting of programmatic SEO.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)
- (00:43) Importance of updating content for generating more traffic
- (02:01) Rise in hiring editors and decrease in hiring writers
- (03:06) Discussion on Iman Godzill's content strategy for social media
- (04:46) Potential challenges with making money online content
- (06:00) Effectiveness of Google paid ads and revenue generation
- (07:27) Predictions for 2024: identity layering and podcast popularity
- (09:19) Continued pushback on management of ad spend
- (09:55) Agencies needing to add more value to justify percentage fees
- (10:31) Neil predicts that people will spend more time on less popular social networks.
- (11:20) Neil explains that less popular social networks may have higher ROI.
- (12:33) Eric predicts that YouTube will continue to be a dominant platform.
- (13:35) Neil highlights the benefits of blogging for website traffic.
- (14:22) Neil emphasizes the importance of creating unique content.
- (14:58) Eric believes that black hat SEO tactics will be less effective.
- (15:14) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
In episode #2649, we explore why Wikipedia consistently ranks at the top of Google, the effectiveness of Google paid ads, and the rise of identity layering in marketing. We also make predictions for the future, including the continued growth of podcasts and YouTube, the importance of blogging, and the potential blunting of programmatic SEO.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)
- (00:43) Importance of updating content for generating more traffic
- (02:01) Rise in hiring editors and decrease in hiring writers
- (03:06) Discussion on Iman Godzill's content strategy for social media
- (04:46) Potential challenges with making money online content
- (06:00) Effectiveness of Google paid ads and revenue generation
- (07:27) Predictions for 2024: identity layering and podcast popularity
- (09:19) Continued pushback on management of ad spend
- (09:55) Agencies needing to add more value to justify percentage fees
- (10:31) Neil predicts that people will spend more time on less popular social networks.
- (11:20) Neil explains that less popular social networks may have higher ROI.
- (12:33) Eric predicts that YouTube will continue to be a dominant platform.
- (13:35) Neil highlights the benefits of blogging for website traffic.
- (14:22) Neil emphasizes the importance of creating unique content.
- (14:58) Eric believes that black hat SEO tactics will be less effective.
- (15:14) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Previous Episode
AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)
In episode #2648, we delve into the most recent marketing trends. We spotlight the achievements of companies like Airbnb and Ollipop, which have pivoted from paid ads to fostering creator partnerships and generating organic content on platforms like TikTok. Furthermore, we explore the declining click-through rates in search results, underscoring the necessity for marketers to embrace unconventional approaches. Additionally, we debunk the notion of "parasite SEO" and stress the significance of adopting long-term strategies. The episode wraps up with a conversation about pioneering brand deals, exemplified by Prime's collaboration with Patrick Mahomes.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: AirBnb and Olipop Ditching Paid Ads, Logan Paul's New Influencer Strategy, Parasite SEO, and the Decline of Digital Marketing (Trends Dec 2023 Week 3)
- (01:36) Ollipop's revenue growth through creator partnerships and organic content
- (03:02) Airbnb's shift from search ads to brand marketing
- (05:09) Analysis of falling click-through rates in search queries
- (07:12) Critique of the trend of "parasite SEO"
- (08:35) Importance of long-term, white hat SEO strategies
- (09:14) Increase in companies leveraging digital marketing
- (09:53) Andrew Chen's "law of shitty click-through rates"
- (09:56) Conclusion on the changing landscape of marketing strategies
- (10:56) Neil Patel and Eric Siu's unique approaches to generating leads
- (11:33) Importance of getting creative in marketing strategies
- (12:05) Example of Logan Paul and KSI revolutionizing brand deals
- (12:54) Discussion on the innovative partnership between prime and Patrick Mahomes
- (13:15) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Next Episode
Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)
In episode #2650, we share our thoughts on the impact of interest rates on the economy and marketing, the growth of the "All In" podcast, and its potential as a media company. Additionally, we discuss the advantages of having operating experience as a writer. We emphasize the importance of experience in creating valuable content and provide insights into current trends in the tech and business industries.
Don’t forget to help us grow by subscribing and liking on YouTube!
Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
TIME-STAMPED SHOW NOTES:
- (00:00) Today’s topic: Cutting Interest Rates in 2024, How the 'All-In' Podcast Dominated Silicon Valley, The Risks of Becoming a Full-time Creator (Reactions Dec 2023 Week 3)
- (00:26) Uncertainty on whether interest rates will be cut three times
- (03:00) Debate on whether the economy is already in a recession
- (03:57) Discussion on the success of the "All In" podcast
- (05:46) Appreciation for the authenticity and entertainment value of the podcast
- (07:29) Importance of creating content as a creator or operator
- (08:27) Benefits of being an operator when evaluating and writing
- (09:31) Agreement that experience enhances the quality of content
- (10:40) Invalidation events in tech and business due to changing interest rates
- (11:30) Importance of being an operator to understand industry changes
- (11:55) Why you should start creating content
- (12:05) That’s it for today! Don’t forget to rate, review, and subscribe!
Go to https://www.marketingschool.io to learn more!
Leave Some Feedback:
- What should we talk about next? Please let us know in the comments below
- Did you enjoy this episode? If so, please leave a short review.
Connect with Us:
- Single Grain << Eric’s ad agency
- NP Digital << Neil’s ad agency
- X @neilpatel
- X @ericosiu
See omnystudio.com/listener for privacy information.
Marketing School - Digital Marketing and Online Marketing Tips - Wikipedia's SEO Strategy, 2024 Marketing Predictions, Iman Ghadzi's Secret to 100M Views, and If Blogging Is Still Worth It (Marketing 101 Dec 2023 Week 3)
Transcript
All right, so this week's marketing one on one, Neil's gonna kick this one off. Hook us, Neil, give us a hook. Sure, So the first hook I have for you, and I'm pulling up my screen, Uh, is why Wikipedia always ranks at the top of Google. Yes, thank you very much. I was trying to find out the tap. Why do we always see Wikipedia ranking at the top of Google? And you know, a lot of people assume it's backlinks, But when I compare Twitter with Wikiped
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