Why SEO Is An Unfair Advantage #1965

01/04/22 • 6 min

3 Listeners

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1965, Neil and Eric talk about why SEO is an unfair advantage. Large companies spend tens of millions on paid advertising, while a fraction of that goes to SEO. SEO has fantastic long-term advantages, and the good news is that it doesn’t need to cost you millions of dollars to benefit from its impact. Tune in today to hear how mastering SEO can give your business an unfair advantage and why it only gets better in the long run!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why SEO Is An Unfair Advantage.
[00:25] How SEO differs from paid advertising.
[00:46] Why SEO is difficult to scale up and requires a lot of creativity.
[01:36] Why Neil and Eric love SEO’s ability to empower smaller companies and entrepreneurs.
[02:06] How SEO forces you into long-term thinking.
[03:23] The compounding effect of good SEO and why it gives you an unfair advantage.
[04:07] That’s it for today!
[04:22] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: Why SEO Is An Unfair Advantage.
[00:25] How SEO differs from paid advertising.
[00:46] Why SEO is difficult to scale up and requires a lot of creativity.
[01:36] Why Neil and Eric love SEO’s ability to empower smaller companies and entrepreneurs.
[02:06] How SEO forces you into long-term thinking.
[03:23] The compounding effect of good SEO and why it gives you an unfair advantage.
[04:07] That’s it for today!
[04:22] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

How To Build Your YouTube Channel to 1M Subscribers #1964

In episode #1964, Neil and Eric talk about how to build your YouTube channel to 1M subscribers. In our previous episode, we covered how Eric gained 50k subscribers and how other channels can do the same. Today we build on those lessons with Neil’s advice on how to get to 1M subscribers. Tune in to learn more on how to capitalize on YouTube’s algorithm, conduct effective AB testing, and gain 1M subscribers!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: How To Build Your YouTube Channel to 1M Subscribers.
[00:30] Neil’s current subscriber count and when he expects to hit 1M subscribers.
[00:48] A breakdown of how Neil has built his subscriber base to hit 1M subscribers.
[01:09] Why you should concentrate on making your videos do well in the first 24 hours of posting.
[01:31] Why comments are much more significant for the Youtube algorithm than likes.
[02:08] How to continually conduct AB tests and why it’s important.
[02:41] Some of the other things that will help you get to a million subscribers, like researching trending topics and making your videos the ideal length.
[03:12] That’s it for today!
[03:25] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

3 SEO Trends That Will Explode in 2022 #1966

In episode #1966, Neil and Eric talk about 3 SEO trends that will explode in 2022. SEO is becoming increasingly important across platforms, from searches within Amazon, Instagram, and YouTube, to delivering a good user experience to attract Google’s algorithm. Tune in today to learn more about the SEO trends that will dominate in 2022!

TIME-STAMPED SHOW NOTES:

[00:20] Today’s topic: 3 SEO Trends That Will Explode in 2022.
[00:25] Learn about the boom in voice search commerce as a multi-billion dollar market.
[01:00] Why delivering a good user experience will be increasingly important to Google’s algorithm.
[01:46] Learn why SEO is becoming increasingly important across platforms.
[02:50] That’s it for today!
[03:01] Go to https://marketingschool.io/live to apply for our next event in Austin, Texas!

Links Mentioned in Today’s Episode:

Subscribe to our premium podcast (with tons of goodies!): https://www.marketingschool.io/pro

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - Why SEO Is An Unfair Advantage #1965

Transcript

Speaker 100:00:01.080

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patzel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your Paige speed time. The faster we