What Marketing Channels Are Truly Free? #1851

09/08/21 • 7 min

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1851, Neil and Eric talk about different the ‘free’ marketing channels out there. While sweat equity is still a cost, there are many styles of marketing that still technically cost very little but can go a long way. Short-form videos, going live, and collaborations are just a few!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Marketing Channels Are Truly Free?
[00:33] The low time versus high potential gain of short video content.
[01:29] Partnerships are ‘free’ but they go a long way.
[01:43] How to judge whether a social platform is worth your time.
[02:23] The success of Eric’s collaboration with Chris Do.
[03:10] Going live with people on Instagram.
[03:10] DMs are free too!
[04:27] That’s it for today!
[02:30] Go to marketingschool.io/live to join our community.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Chris Do

Noah Kagan

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Marketing Channels Are Truly Free?
[00:33] The low time versus high potential gain of short video content.
[01:29] Partnerships are ‘free’ but they go a long way.
[01:43] How to judge whether a social platform is worth your time.
[02:23] The success of Eric’s collaboration with Chris Do.
[03:10] Going live with people on Instagram.
[03:10] DMs are free too!
[04:27] That’s it for today!
[02:30] Go to marketingschool.io/live to join our community.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Chris Do

Noah Kagan

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

What Neil and Eric Learned From Being On TV #1850

In episode #1850, Neil and Eric talk about the benefits of their TV appearances from a marketing perspective. Being on TV might make you feel famous but rarely does it translate into any immediate leads or ROI. However, TV appearances create credibility, and if used correctly, can have beneficial effects in the long term.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: What Neil and Eric Learned From Being On TV.
[00:49] Weighing up the poor ROI versus the big credibility of being on TV.
[01:20] The long-term project of brand building.
[01:56] How to use the proof of your TV appearances in your marketing.
[02:29] That’s it for today!
[02:30] Go to marketingschool.io/jobs to get access to our jobs board.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

How to Structure Your Blog in 2021 #1852

In episode #1852, we talk about how to structure your blog according to the ‘blog plus’ model. If you look at companies like HubSpot or NP Digital, you’ll notice that their websites don’t just have a blog section but an entire resources section that includes but is not limited to their blog-based content. Using this model means you can put all the content you make in one place, which makes far more sense.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How to Structure Your Blog in 2021
[00:26] Using a ‘blog plus’ content model with additional resources.
[01:06] How Neil organizes his website using a blog plus model.
[01:49] Making all your content easily accessible if you make a lot of different types.
[02:22] Running tests to see which content types are doing the best and worst.
[02:54] That’s it for today!
[02:55] Go to marketingschool.io/live to join our community.

Get ad-free listening plus exclusive content with Marketing School Pro. Try for free at www.marketingschool.io/pro

Links Mentioned in Today’s Episode:

HubSpot

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - What Marketing Channels Are Truly Free? #1851

Transcript

Speaker 100:00:01.120

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster webs