What Is an Info Product and How Can You Create One? | Ep. #234
03/22/17 • 12 min
In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business.
Time Stamped Show Notes:- 00:27 – Today’s topic: What Is Info Product and How Can You Create One?
- 00:33 – Eric describes what an info product is
- 00:57 – He learned about info products during his internship
- 01:17 – There are nuances around info product
- 01:25 – You can do 5 to 6-figure launches with info products if done well
- 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do
- 01:59 – Your product must solve your audiences’ pain points
- 02:06 – Conduct customer surveys and keep refining your product
- 02:16 – Lean on word-of mouth marketing and keep people happy with your product
- 02:27 – Eric describes how to create an info product
- 02:30 – Repeat or repurpose your content to make it into an info product
- 02:51 – You can use Quicktime or Powerpoint to stream your content
- 03:00 – Get an idea from Udemy and Skillshare about offering a course
- 03:17 – Make your info product concise and organized
- 03:42 – Focus on one area and avoid overwhelming your audience
- 03:46 – Offer your content in different formats
- 04:11 – Create an info product with accountability
- 04:38 – It might seem easy to create a focused info product but it takes time
- 04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern
- 05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
- 05:34 – Text MARKETINGSCHOOL to 33444
- 05:42 – That’s it for today’s episode!
- If you do your info product well, you WILL make money.
- Create an info product that meets a need—give the people what they want, not what you THINK they want.
- A good info product takes time, patience, and a lot of improvements.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
In Episode #234, Eric and Neil define what an info product is and discuss how can you create one for your business.
Time Stamped Show Notes:- 00:27 – Today’s topic: What Is Info Product and How Can You Create One?
- 00:33 – Eric describes what an info product is
- 00:57 – He learned about info products during his internship
- 01:17 – There are nuances around info product
- 01:25 – You can do 5 to 6-figure launches with info products if done well
- 01:44 – With info product, you’re going to have HUGE refund rates unless your product does what it says it will do
- 01:59 – Your product must solve your audiences’ pain points
- 02:06 – Conduct customer surveys and keep refining your product
- 02:16 – Lean on word-of mouth marketing and keep people happy with your product
- 02:27 – Eric describes how to create an info product
- 02:30 – Repeat or repurpose your content to make it into an info product
- 02:51 – You can use Quicktime or Powerpoint to stream your content
- 03:00 – Get an idea from Udemy and Skillshare about offering a course
- 03:17 – Make your info product concise and organized
- 03:42 – Focus on one area and avoid overwhelming your audience
- 03:46 – Offer your content in different formats
- 04:11 – Create an info product with accountability
- 04:38 – It might seem easy to create a focused info product but it takes time
- 04:51 – Take a look at info products offered by Neil Patel, Brian Dean and Frank Kern
- 05:26 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
- 05:34 – Text MARKETINGSCHOOL to 33444
- 05:42 – That’s it for today’s episode!
- If you do your info product well, you WILL make money.
- Create an info product that meets a need—give the people what they want, not what you THINK they want.
- A good info product takes time, patience, and a lot of improvements.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Previous Episode
Should You Be Using Outbrain or Taboola? | Ep. #233
In Episode #233, Eric and Neil discuss whether or not you should use Outbrain or Taboola. Tune in to learn whether or not Outbrain or Taboola are still truly relevant in today’s environment, and why some people still swear by them.
Time Stamped Show Notes:- 00:27 – Today’s topic: Should You Be Using Outbrain or Taboola?
- 00:33 – Outbrain and Taboola can promote your content in content delivery network
- 00:58 – Outbrain and Taboola are viable sources of traffic
- 01:56 – If you can make cash flow positive with advertising channels, then do them all
- 02:10 – These days, Outbrain and Taboola cater to ad impression companies
- 02:30 – Some of the Outbrain and Taboola ads are scammy and spammy
- 03:22 – Eric shares what he tends to observe from these ads
- 03:45 – Use Adbeat to see your competitors' ad
- 04:10 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
- 04:20 – Text MARKETINGSCHOOL to 33444
- 04:33 – That’s it for today’s episode!
- Outbrain and Taboola still work for the right businesses.
- Not all ads can do good things for you brand—ads can help or hinder.
- If an advertising channel is cash-flow positive, use it.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Next Episode
How to Launch Your Info Product | Ep. #235
In Episode #235, Eric and Neil talk about how to launch an info product—what you should consider prior to launch, and the key metrics you should use to measure success.
Time Stamped Show Notes:- 00:27 – Today’s topic: How to Launch Your Info Product
- 00:40 – “There’s a launch sequence that comes with an info product”
- 00:56 – One type of launch is a “Cart Closing”
- 01:20 – Second is the “evergreen launch”
- 01:23 – Jeff Walker’s product launch formula
- 02:22 – “If you’re launching a product, it’s not about the copy. It’s more about the sequence”
- 02:55 – Think about your traffic first before launching a product
- 03:04 – Start with Facebook, Outbrain or Taboola and Google AdWords
- 03:36 – Doing joint-ventures is also an option
- 03:50 – A list rental works sometimes
- 04:15 – Go to GoToWebinar if you want to do a live event, EverWebinar for evergreen webinars
- 04:27 – For online courses, use Kajabi
- 04:40 – Infusionsoft is also an option
- 04:55 – Frank Kern has a sequence of important emails
- 05:10 – Map out a list of your most important emails
- 05:28 – Frank Kern sends the same email repeatedly with different headlines and it works!
- 05:54 – Don’t worry about your first launch being perfect – just launch it and check the conversion
- 06:13 – The key metrics you need to measure
- 06:25 – Subscribe, rate and review and get a chance to win a free copy of Authority Labs
- 06:36 – Text MARKETINGSCHOOL to 33444
- 06:44 – That’s it for today’s episode!
- When it comes to launching an info product, don’t worry about the copy, worry about the sequence.
- Utilize specialty online tools like Go-to-Webinar or Kajabi for an easier launch.
- Launch your product before it’s “perfect” and measure the key metrics—they’ll help you identify where to improve.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Marketing School - Digital Marketing and Online Marketing Tips - What Is an Info Product and How Can You Create One? | Ep. #234
Transcript
Get ready for your daily dose of marketing strategies and tactics from entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue.
Speaker 1All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page sp
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