Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts) | Ep. #1299

02/20/20 • 8 min

Marketing School - Digital Marketing and Online Marketing Tips

In episode #1299, we discuss how Donald Trump spent over $19 million on Facebook advertising in 2019! This huge amount of money, that dwarfs the democratic budget, is symptomatic of the current media and marketing landscape. Join us to hear about the lessons that can be learned from this example.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Donald Trump Spent $19.4 Million on Facebook Ads in 2019.
[00:44] The Guardian article that sparked today’s episode.
[01:45] Long-term implications of these kinds of tactics with the growth of AI.
[02:27] How data is being used to change people's perceptions.
[03:48] Manipulation is ever-present in media and marketing; what can you learn?
[05:04] Awareness and positivity in the advertising space.
[05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

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What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How Donald Trump Spent $19.4 Million on Facebook Ads in 2019.
[00:44] The Guardian article that sparked today’s episode.
[01:45] Long-term implications of these kinds of tactics with the growth of AI.
[02:27] How data is being used to change people's perceptions.
[03:48] Manipulation is ever-present in media and marketing; what can you learn?
[05:04] Awareness and positivity in the advertising space.
[05:23] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

7 SaaS Trends for 2020 | Ep. #1298

In episode #1298, we share seven trends in the software as a service space! From free tools and customer experience improvement to thought leadership and the move towards platforms, following these trends can help you and your SaaS business today! Tune in to hear the most important things you should be keeping up with.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: 7 SaaS Trends for 2020.
[00:35] Product-led growth, free tools and indoctrinating users into your ecosystem.
[01:07] Allowing a computer to do the work for you with the rise of AI and ML.
[01:47] Improving customer experience and going above and beyond for retention.
[02:45] The move towards platforms with multiple features and tools.
[03:35] Branding and becoming a thought leader in your space.
[04:41] Ways to make up for advertising costs!
[05:40] Using an API for partnerships and more.
[06:21] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

Warren Buffett Sold All Of His Newspaper Businesses for $140M (What This Means) | Ep. #1300

In episode #1300, we talk about why Warren Buffett sold all of his newspaper businesses! It is quite commonly understood that newspaper media is not a growing space and we see this with the amount of journalism graduates who struggle to find work. Buffett and Berkshire Hathaway have been making some shrewd moves in order to set themselves up for the future. Tune in to hear how!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Why Warren Buffett Sold All of His Newspaper Businesses for $140 Million.
[00:58] The news media landscape currently and what online platforms have done.
[02:01] How Berkshire Hathaway lent money to Lee Enterprises.
[02:46] The potential or lack thereof for newspapers and Lee's extreme measures.
[03:11] New media and making use of out of journalists for your empire.
[04:01] Other options that Berkshire Hathaway might have in mind.
[04:43] That's it for today!
[04:46] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information.

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Marketing School - Digital Marketing and Online Marketing Tips - Trump Spent $19.4M On Facebook Ads in 2019 (Our Thoughts) | Ep. #1299

Transcript

Speaker 100:00:01.080

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All Right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page speed time. The faster websi