The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239
03/27/17 • 14 min
In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your daily business operations.
Time Stamped Show Notes:- 00:27 – Today’s topic: The Top Marketing Tools that Eric and Neil Use to Run Their Businesses
- 00:50 – Drip is Eric’s email service provider
- 01:10 – Go to GrowthEverywhere.com/Drip to get their free plan
- 01:16 – Eric can’t live without Leadpages
- 01:47 – Hubstaff is Eric’s team time tracking tool
- 02:05 – Eric uses Slack with different integration tools
- 02:24 – Zapier has also been very helpful for Eric’s team
- 02:59 – Neil’s team uses Google Analytics and they use it daily
- 03:17 – For emails, Neil uses Infusionsoft and they paid a consultant to help them figure out how to use it
- 03:34 – Neil also uses Plus This within the Infusionsoft campaign
- 03:45 – Neil’s team also use Ahrefs on a daily basis
- 03:55 – Buzzsumo helps Neil’s team figure out topics they can write about
- 04:00 – Buffer is used for social media scheduling
- 04:32 – Eric’s team relies on Google Tag Manager
- 05:15 – Edgar allows Eric’s team to schedule their social media posts
- 05:46 – Eric’s team uses AdEspresso and Ads Editor for their ads
- 06:05 – Eric and Neil both use EverWebinar
- 06:12 – PicSnippets helps Neil with his email images
- 06:28 – Neil uses SEMrush a lot, too
- 06:41 – Neil shares how he tracks his ranking in other countries
- 07:23 – Google “how to search on Google UK” while in the USA
- 07:35 – Adbeat is where you can check how well your competitors are doing with their ads
- 08:09 – That’s it for today’s episode!
- Leverage the tools that make things easier and more organized for your team.
- Find which tools suit your needs well—you also don’t want to overcomplicate things.
- Staying on top of your business is of the utmost importance—it’s worth it to invest time, energy, and resources into the tools that will help you do this.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
In Episode #239, Eric and Neil discuss the top marketing tools that they both use to run their businesses. Tune in as they list the marketing tools that help their ships run smoothly so that you can know which tools are worth incorporating into your daily business operations.
Time Stamped Show Notes:- 00:27 – Today’s topic: The Top Marketing Tools that Eric and Neil Use to Run Their Businesses
- 00:50 – Drip is Eric’s email service provider
- 01:10 – Go to GrowthEverywhere.com/Drip to get their free plan
- 01:16 – Eric can’t live without Leadpages
- 01:47 – Hubstaff is Eric’s team time tracking tool
- 02:05 – Eric uses Slack with different integration tools
- 02:24 – Zapier has also been very helpful for Eric’s team
- 02:59 – Neil’s team uses Google Analytics and they use it daily
- 03:17 – For emails, Neil uses Infusionsoft and they paid a consultant to help them figure out how to use it
- 03:34 – Neil also uses Plus This within the Infusionsoft campaign
- 03:45 – Neil’s team also use Ahrefs on a daily basis
- 03:55 – Buzzsumo helps Neil’s team figure out topics they can write about
- 04:00 – Buffer is used for social media scheduling
- 04:32 – Eric’s team relies on Google Tag Manager
- 05:15 – Edgar allows Eric’s team to schedule their social media posts
- 05:46 – Eric’s team uses AdEspresso and Ads Editor for their ads
- 06:05 – Eric and Neil both use EverWebinar
- 06:12 – PicSnippets helps Neil with his email images
- 06:28 – Neil uses SEMrush a lot, too
- 06:41 – Neil shares how he tracks his ranking in other countries
- 07:23 – Google “how to search on Google UK” while in the USA
- 07:35 – Adbeat is where you can check how well your competitors are doing with their ads
- 08:09 – That’s it for today’s episode!
- Leverage the tools that make things easier and more organized for your team.
- Find which tools suit your needs well—you also don’t want to overcomplicate things.
- Staying on top of your business is of the utmost importance—it’s worth it to invest time, energy, and resources into the tools that will help you do this.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Previous Episode
New Google AdWords Tricks to Try in 2017 | Ep. #238
In Episode #238, Eric and Neil discuss the new Google AdWords tricks that you can try in 2017. Tune in to learn how remarketing videos can drive your conversion and how to minimize your spending on ads without sacrificing your traffic and conversion rates.
Time Stamped Show Notes:- 00:27 – Today’s topic: New Google AdWords Tricks to Try in 2017
- 00:37 – YouTube advertising
- 00:50 – You can target specific keywords using your videos on YouTube
- 01:05 – Neil has a remarketing video on his page and he added it to Google AdWords and YouTube remarketing
- 01:28 – Run responsive ads
- 02:02 – Google also has extended ads
- 02:29 – Pay will increase over time, with paid advertising, because of the competition
- 02:50 – Neil started running different variations of one ad
- 03:15 – Neil’s cost per click is cheaper when they rotate their ads
- 03:29 – Run retargeting ads
- 03:50 – It will save you some money and the audience is more qualified
- 03:59 – Utilize phone calls to find those leads
- 04:09 – Use Google call tracking
- 04:24 – Call Rails help track how your keywords are performing
- 04:46 – Neil shares how you can save money by sending an ad directly to a landing page that collects emails
- 05:07 – That’s it for today’s episode!
- Rotate your ad as often as possible – it drives conversion.
- Retargeting ads can save you money and the audience may be more qualified.
- First, look into the ads and test them before spending more money on them.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Next Episode
How to Make the Most of Your Twitter Audience Before It Dies | Ep. #240
In Episode #240, Eric and Neil discuss how to make the most of your Twitter audience before it dies. Tune in to learn why Twitter is still very much alive and the impact you can have by having quality and consistent interactions with your Twitter audience.
Time Stamped Show Notes:- 00:27 – Today’s topic: How to Make the Most of Your Twitter Audience Before It Dies
- 00:34 – Eric shares the feedback they got from a previous episode about Twitter
- 00:55 – Neil’s assistant told him to be more engaged on Twitter
- 01:20 – Eric responded to the commenter on the episode
- 01:32 – Engage with your audience on Twitter
- 01:53 – Run Twitter ads if you think it will still work for you
- 02:07 – Go live on Twitter using Periscope or the Twitter app
- 02:28 – You can use Twitter to showcase your success
- 02:32 – You can also share testimonials and ask your audience to do the same, too
- 02:28 – It’s personalized and creates engagement
- 03:18 – Use Edgar combined with Buffer to schedule your Twitter posts
- 04:10 – Being controversial creates buzz with your audience
- 05:18 – Curate the people that you’re following
- 05:51 – Stay consistent
- 05:59 – Do it multiple times a day
- 06:05 – That’s it for today’s episode!
- Having quality interaction on Twitter creates engagement and traffic.
- Do NOT be afraid to walk the line - just try doing it.
- Consistency is the key when it comes to keeping up the communication.
Leave some feedback:
- What should we talk about next? Please let us know in the comments below.
- Did you enjoy this episode? If so, please leave a short review.
Connect with us:
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
Marketing School - Digital Marketing and Online Marketing Tips - The Top Marketing Tools that Eric and Neil Use to Run Their Businesses | Ep. #239
Transcript
Get ready for your daily dose of marketing strategies and tactics for entrepreneurs with the guile and experience to help you find success in any marketing capacity. You're listening to Marketing School with your instructors Neil Patel and Eric Sue.
Speaker 1All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you gotta look at your page spe
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