The Role of Marketing Has Changed (Here's How) | Ep. #1517

09/29/20 • 7 min

Marketing School - Digital Marketing and Online Marketing Tips

The role of marketing has changed and in episode #1517, we speak about how. You can no longer build a company using one marketing channel, and so to do well in the long run you have to learn how to wear multiple hats. Tune in today and hear about the value of understanding your tech and marketing stack to stay afloat in today’s competitive landscape.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How The Role of Marketing Has Changed.
[00:43] Old ways of marketing that were outbound and focused on alignment.
[01:33] Before, there were not many channels, compared with the current amount.
[02:51] Learning to wear multiple hats to succeed in the current landscape.
[02:21] Comparing the strategies Facebook and TikTok used to grow at different times.
[02:40] Marketing used to target individuals, now it targets entire accounts.
[03:06] Tapping into dynamic retargeting to stay top of mind.
[03:28] Understand how to use all channels together if you want to do well.
[04:00] Modern marketers have to understand technology and marketing stacks.
[04:28] That’s it for today!
[04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

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TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How The Role of Marketing Has Changed.
[00:43] Old ways of marketing that were outbound and focused on alignment.
[01:33] Before, there were not many channels, compared with the current amount.
[02:51] Learning to wear multiple hats to succeed in the current landscape.
[02:21] Comparing the strategies Facebook and TikTok used to grow at different times.
[02:40] Marketing used to target individuals, now it targets entire accounts.
[03:06] Tapping into dynamic retargeting to stay top of mind.
[03:28] Understand how to use all channels together if you want to do well.
[04:00] Modern marketers have to understand technology and marketing stacks.
[04:28] That’s it for today!
[04:30] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Previous Episode

A Lebron James Card Sold For $1.8M (And How It Applies to Marketing) | Ep. #1516

In episode #1516, we talk about how the LeBron James basketball card that sold for 1.8 million dollars applies to marketing. Right now we are seeing a resurgence in card collecting trends and much of it comes down to nostalgia, scarcity, and subjective tastes around art. Many of these same feelings can be tapped into using marketing so tune in to hear how.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: How A LeBron James Basketball Card Sold for 1.8 Million Dollars and How it Applies to Marketing.
[00:47] There is a resurgence in basketball and Pokemon cards at the moment.
[01:18] If more people talk about something, prices for it will rise.
[01:32] Cards can be thought about as art, which people pay insane prices for.
[02:10] Understanding the scarcity mentality and how scarce things fetch high prices.
[02:51] How to capitalize on the card trend with blog posts and card selling.
[02:50] Beware that rapid rises in value also come with rapid decreases.
[03:14] Increasing the value of your product or service by getting influencers on board.
[04:00] Remembering trends are subjective and how to capitalize on them.
[04:27] The rise in SEO versus social media marketing.
[04:42] That’s it for today!
[04:43] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Michael Jordan

Kobe Bryant on Instagram

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

Connect with Us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Next Episode

How To Scale Your Offer With Ravi Abuvala From Scaling With Systems

In this special episode we chat with Ravi Abuvala, the Chief Scaling Officer at Scaling with Systems! Scaling with Systems is a firm that helps other companies to scale to multiple seven-figures, with the help of virtual assistants, automation and great systems. In our conversation today, we hear from Ravi about the beginnings of the business, how they typically help their clients, and some of the case studies that show the efficacy of their work. Ravi also shares some tips for young businesses and talks about his huge passion for lead generation. Tune in to hear about it all!

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Scaling with Systems with Ravi Abuvala.
[01:13] What Scaling with Systems does and examples of the types of clients they help.
[01:57] A recent anecdote that exemplifies Ravi's work and his approach to scaling.
[04:06] Crafting the offer and scaling — the most common focus for the company.
[05:02] Ravi's tips for businesses just starting out around PMF.
[06:49] The company's case study 'Zero to 3 Million in 2 Years'.
[08:18] Ravi's thoughts on virtual assistants and the ones they work with.
[10:22] The roles that Ravi sees as the best fit for virtual assistants.
[11:58] The systems at Scaling with Systems! The importance of the seven-hour rule.
[13:39] Lead generation at the company and Ravi's deep connection to this part of the business.
[14:40] The team setup at Scaling with Systems and the different roles they employ.
[15:55] Pricing for customers and Ravi's philosophy towards the packages they offer.
[17:10] Revenue numbers to aim for and the best time to systematize in this way.
[18:00] Marketing strategies that have Ravi excited right now — underlining the seven-hour rule!
[20:01] The software tools that have helped Ravi the most recently; Plecto and Close.
[21:30] Ravi's favorite business book: The Slight Edge.
[22:29] Connecting with Ravi and taking advantage of some of his great offers!
[23:19] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785!

Links Mentioned in Today’s Episode:

Ravi Abuvala on Instagram

Scaling with Systems

Scaling with Systems School

The Compound Effect

Leave Some Feedback:

What should we talk about next? Please let us know in the comments below
Did you enjoy this episode? If so, please leave a short review.

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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Marketing School - Digital Marketing and Online Marketing Tips - The Role of Marketing Has Changed (Here's How) | Ep. #1517

Transcript

Speaker 100:00:01.080

Welcome to Marketing School, the only podcast that provides daily top level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach. Let's start leveling up your marketing knowledge with your instructors, Neil Patel and Eric Sue. All right, guys, before we start, we got a special message from our sponsor. If you want to rank higher on Google, you got to look at your page speed time. The faster webs